Each year, Mintel’s flagship report, British Lifestyles, focuses on a particularly topical lifestyle trend, analysis of which threads the report’s exclusive findings together. To mark the 20th edition of this publication, Mintel has decided to look at one of the most influential trends on British society to date – the impact of convenience. Undoubtedly our lives have been transformed by the introduction of a plethora of convenience products and services that save us time and energy. With all these in place and at our fingertips can we really still be considered a cash rich, time poor society?

Each year, Mintel’s flagship report, British Lifestyles, focuses on a particularly topical lifestyle trend, analysis of which threads the report’s exclusive findings together. To mark the 20th edition of this publication, Mintel has decided to look at one of the most influential trends on British society to date – the impact of convenience. Undoubtedly our lives have been transformed by the introduction of a plethora of convenience products and services that save us time and energy. With all these in place and at our fingertips can we really still be considered a cash rich, time poor society?

Year after year, the publication of British Lifestyles attracts great media and corporate interest. This year is no exception. British Lifestyles 2004 maps all the changes in the British consumer’s profile over the past decade, clearly showing how their hopes, aspirations and life priorities have evolved. The report examines not only what they spend their money on, but how much they spend, how they feel about spending this money and then, more generally, how they feel about the different aspects of their lives. From there, Mintel takes it one step further and considers how the British consumer will develop and change over the next five years. With 20 years’ experience of writing this report, you can guarantee that British Lifestyles represents an accurate and insightful marketing tool.

This report considers each major market in turn. Using independent analysis and exclusive consumer research the report looks at how convenience has infiltrated these different markets and how this has subsequently changed people’s purchasing decisions.

The areas covered are:

Home buying and household services

Household furniture and electrical goods

Food, drink and tobacco

Entertainment

Travel

Personal goods

Health

Personal Finance.

British Lifestyles is the definitive report into consumer spending and attitudes. With this report you will gain invaluable insight into the real British consumer, which will ultimately enable you to develop and improve your marketing mix over the next 12 months and beyond.