The usage and purchase of analgesics is driven primarily by the incidence of painful ailments and consumers’ propensity to treat such pain. In this report, Mintel defines the analgesics market as all oral analgesics that are available over the counter without a prescription.

Exclusive consumer research provides information on purchasing patterns and usage of analgesics, presenting detailed information on varying age groups and reasons behind their usage of such medication. It is found that analgesics are kept at home by a majority of adults, indicating that they are used for a number of ailments.

The usage and purchase of analgesics is driven primarily by the incidence of painful ailments and consumers’ propensity to treat such pain. In this report, Mintel defines the analgesics market as all oral analgesics that are available over the counter without a prescription.

Exclusive consumer research provides information on purchasing patterns and usage of analgesics, presenting detailed information on varying age groups and reasons behind their usage of such medication. It is found that analgesics are kept at home by a majority of adults, indicating that they are used for a number of ailments.

Consumers are becoming more confident in self-medication, seeking less professional advice in the selection of analgesics. Self-selection is an important element in this market, with efficacy and convenience being key features demanded by consumers.

Advertising plays a key role in maintaining consumer interest in the market and differentiating brands. Mintel provides detailed analysis on major manufacturers and advertising expenditure as well as the future for the industry.