Mintel examines the snowsports market every two years. The previous report, Snowsports, Leisure Intelligence, was published in August 1998.

Originally, the report was entitled Skiing, but the new title from 1998 reflects the growing importance of snowboarding as an alternative pursuit, even on what are still called 'skiing holidays'. These holidays are offering a wider and more sophisticated range of options every year, and part of the consumer survey conducted exclusively for this report will quantify the demand for these options and extras to the basic skiing package.

Mintel examines the snowsports market every two years. The previous report, Snowsports, Leisure Intelligence, was published in August 1998.

Originally, the report was entitled Skiing, but the new title from 1998 reflects the growing importance of snowboarding as an alternative pursuit, even on what are still called 'skiing holidays'. These holidays are offering a wider and more sophisticated range of options every year, and part of the consumer survey conducted exclusively for this report will quantify the demand for these options and extras to the basic skiing package.

Improvements and upgradings to the basic snowsports package are necessary, because the overall demand for these holidays is still restricted to a small minority of the population, despite the high profile of Alpine skiing in the media and its glamorous image. Those who do ski regularly are usually in the 'affluent and adventurous' category of holidaymaker, and operators are in a position to encourage a higher per capita spend on snowsports, even if they cannot broaden their market significantly.

Other Mintel reports of relevance include:

- Special Report, Sports Participation, 2000

- Special Report, Holidays - Destination Marketing, 2000

- Holidays on the Internet, Leisure Intelligence, June 2000

- Inclusive Tours, Leisure Intelligence, May 2000

- Independent Travel, Leisure Intelligence, April 2000

- Hotels, Leisure Intelligence, February 2000

- Activity Holidays, Leisure Intelligence, October 1999

- Sports Goods Retailing, Retail Intelligence, June 1999

- No-frills/Low-cost Airlines, Leisure Intelligence, February 1999

- Youth Holidays, Leisure Intelligence, September 2000

- Premium Holidays, Leisure Intelligence, October 2000

- Budget Holidays, Leisure Intelligence, November 2000

- Special Interest Holidays, Leisure Intelligence, December 2000.

If you want more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.