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Sports Participation - UK - August 2011
Sports Participation - UK - August 2011

“With participation rates having stalled, not enough people playing at a high enough frequency and the London Olympics having so far failed to inspire the nation, the market faces a number of difficult challenges. Individual/keep-fit sports will remain most accessible in cost and facility terms, but developing new formats could put team and racquet sports back in the game.”

– Matt King, Head of Leisure Research

How will pressure on local government finances affect availability of public sports facilities?

“With participation rates having stalled, not enough people playing at a high enough frequency and the London Olympics having so far failed to inspire the nation, the market faces a number of difficult challenges. Individual/keep-fit sports will remain most accessible in cost and facility terms, but developing new formats could put team and racquet sports back in the game.”

– Matt King, Head of Leisure Research

How will pressure on local government finances affect availability of public sports facilities?
Can the London 2012 Olympics leave a genuine legacy of increased sports participation?
Will the government’s new participation strategy succeed in getting more young people playing?
How are sports gaining in popularity attracting new players?
How can the rise of ‘free’ sports and facilities increase spending on participation?
How can sports providers overcome the main barriers that discourage consumers from taking part?

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“The physically energetic/high-tempo or challenge aspects are important drivers, but secondary to the ‘softer’, emotional/spiritual experience of a landscape transformed by snow. Emphasising the latter theme is the key to maintaining and growing mainstream appeal. Offering a greater contrast of snowsports and other activities can also attract new customers to the market.”

– John Worthington, Senior ...