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US Outbound - April 2008
US Outbound - April 2008

The US is now the world’s second-largest spender on tourism, and the third-largest worldwide in terms of outbound volume. In 2000, it was the top spender in the world, but significant declines over 2001-03 in outflows allowed Germany to overtake the US in 2003. The tumultuous period between 2001-03 perpetuated the US’s economic weakness, a situation exacerbated by the events of 9/11. During that time, the number of outbound tourists declined by almost nine percentage points, while total expenditure dipped by 5.3%. However, the economy began picking up significantly in 2004, led by rises in household income levels. In spite of a weak Dollar – making travel to many destinations more expensive – and ongoing terrorist threats, the US outbound market prevailed over 2004-06, facilitated by a buoyant economy and consistent consumer spending. Now the outbound market is under threat once again.

The US is now the world’s second-largest spender on tourism, and the third-largest worldwide in terms of outbound volume. In 2000, it was the top spender in the world, but significant declines over 2001-03 in outflows allowed Germany to overtake the US in 2003. The tumultuous period between 2001-03 perpetuated the US’s economic weakness, a situation exacerbated by the events of 9/11. During that time, the number of outbound tourists declined by almost nine percentage points, while total expenditure dipped by 5.3%. However, the economy began picking up significantly in 2004, led by rises in household income levels. In spite of a weak Dollar – making travel to many destinations more expensive – and ongoing terrorist threats, the US outbound market prevailed over 2004-06, facilitated by a buoyant economy and consistent consumer spending. Now the outbound market is under threat once again.

Travel & Tourism Analyst is a bimonthly newsletter providing an examination of the travel industry, sector by sector. Each issue includes five objective and detailed studies on sectors and issues of interest and importance, across the international tourism industry.

Transport - from air transport and car hire, to the cruise industry, rail and coach travel

Outbound Markets - detailed profiles of the world's leading tourism origin countries

Market Segments - key sectors of the travel and tourism industry, i.e. youth travel

Accommodation, Leisure and Theme Parks - the performance of the hotel industry, resorts, timeshare, as well as developments in the attractions market

Travel Distribution and Technology - the travel trade worldwide, including the impact of new technology on travel distribution and marketing

Financial Services - ranging from tourism investment to paying for travel

Occasional Studies - other significant issues, such as the role of tourism organisations and the impact of travel on the environment.


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The prepaid and gift card business is experiencing a comeback as the economy slowly recovers from the recent recession. Prepaid cards are among the fastest-growing method of payments, with the number of transactions increasing nearly 23% per year between 2006 and 2009 (source: 2010 Federal Reserve Payments Study).

Use of these cards has expanded beyond general reloadable cards (GPRs) and they are now ...