The market for nightwear, like the underwear market, has been buoyant in the last two years.

Increasing personal disposable income combined with a strong economy has boosted consumer confidence, one of many factors fuelling the boom in demand. Deflationary conditions have allowed consumers to get even better value for money and key market players have also realised that a focus on product design, delivering greater choice and providing a wider range of styles are crucial to stimulating demand.

The market for nightwear, like the underwear market, has been buoyant in the last two years.

Increasing personal disposable income combined with a strong economy has boosted consumer confidence, one of many factors fuelling the boom in demand. Deflationary conditions have allowed consumers to get even better value for money and key market players have also realised that a focus on product design, delivering greater choice and providing a wider range of styles are crucial to stimulating demand.

In these days of more working women, and consumers with busy lives, people feel that they deserve treats and nightwear is a relatively modest purchase. The men’s market has also seen high growth with sleep sets matching men’s styling evolution.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects. Investigating its market drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts, Mintel’s report addresses the question of how much more growth can be expected in this market.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.