Menswear Retailing - UK

Department Store Retailing - UK - March 2012 -

Key points

Falling prices

Figure 2: Indices of retail prices for men’s and women’s outerwear, Jan 1997-Dec 2006

Fashion

Women purchasers

Own brand development

Green issues

Celebrities

Spending on other things

Broader Market Environment

Key points

PDI and consumer expenditure

Figure 3: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12

Inflation and interest rates

Figure 4: Interest rates, 2001-07

Employment

Figure 5: UK workforce and employment, 2002-12

Age of population

Figure 6: Population numbers by age groups, 2002-12

Socio-economic changes

Figure 7: Population numbers, by socio-economic groups, 2002-12

Figure 8: Percentage of the population, by socio-economic group, 2002-12

Marriages declining

Savings

Figure 9: Savings ratio, 2002-12

Market in Context

Key points

Hobbies

Boys’ toys and technology

Figure 10: Market growth of selected high-tech gadgets, 2002-06

Figure 11: UK consumer spending on men’s outerwear, at current and constant 2002 prices, 2002-07

Figure 12: Comparison of expenditure on men’s outerwear, video games and software, mobile phones and digital cameras, 2002-06

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Who’s Innovating?

Overall proposition

Product offer

Brand extension

Store design

Marketing

Market Size and Forecast

Key points

Consumer spending on men’s outerwear

Figure 13: UK consumer spending on men’s outerwear, at current and constant 2002 prices, 2002-07

Consumer spending on womenswear

Figure 14: UK consumer spending on all women's outerwear, at current and constant 2002 prices, 2002-07

What menswear could learn from womenswear

Men’s outerwear – formalwear vs casualwear

Figure 15: Men’s formal and casualwear spending split, 2002 and 2006

Forecast

Figure 16: Market size and forecast of menswear, at current and 2007 prices, 2002-12

Formalwear- the way forward for value growth?

Factors used in the forecast

Where They Shop

Figure 17: Where men buy business/formalwear, July 2007

Figure 18: Where men buy casual/leisurewear, July 2007

Key findings

Figure 19: Outlets used by men for formalwear purchases in the last 12 months, 1996-2007

Figure 20: Comparison of leading outlets used for men’s formal and casual outerwear, June 2005 and July 2007

Retailers used for buying business/formalwear

Top five most popular destinations

Figure 21: Top five retailers used for buying business/formalwear, July 2007

Figure 22: Top five retailers used for buying business/formalwear, by age and key socio-economic group, July 2007

Value retailers

Figure 23: Retailers used for buying business/formalwear, by age and key socio-economic group, July 2007

Fashion clothing retailers

Retailers used for buying casual/leisurewear

Figure 24: Top six retailers used for casual/leisurewear, July 2007

Top six most popular destinations

Figure 25: Retailers used for buying casual/leisurewear, by age and socio-economic group, July 2007

The next five popular destinations

Figure 26: Retailers used for buying casual/leisurewear, by age and socio-economic group, July 2007

Number of retailers used

Key findings

How loyal are menswear shoppers?

Number of outlets men use for business/formalwear

Figure 27: Number of outlets men use for business/formalwear shopping, July 2007

Figure 28: Outlets used for business/formalwear shopping, by number of retailers used, July 2007

Marks & Spencer dominates

Tesco and Matalan

Number of outlets men use for casual/leisurewear

Figure 29: Number of outlets men use for casual/leisurewear shopping, July 2007

Figure 30: Outlets used for casual/leisurewear shopping, by retailers used, July 2007

Marks & Spencer less of a destination

George at ASDA

Where They Shop – Detailed Consumer Demographics

Business/formalwear

Figure 31: Retailers used for buying business/formalwear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 32: Retailers used for buying business/formalwear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 33: Retailers used for buying business/formalwear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Casual/leisurewear

Figure 34: Retailers used for buying casual/leisurewear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 35: Retailers used for buying casual/leisurewear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 36: Retailers used for buying casual/leisurewear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Their Relationship to Clothes Shopping

Key findings

Figure 37: Top seven statements on what men think of clothes retailers, July 2007

Figure 38: How they describe clothes shopping, by age and socio-economic group, July 2007

Figure 39: How they describe clothes shopping, by age and socio-economic group, July 2007

Key findings

Figure 40: Men’s relationship with clothes shops, business/formalwear, by retailer, July 2007

Figure 41: Men’s relationship with clothes shops, business/formalwear, by retailer, July 2007

Figure 42: What men think of shopping for clothes, business/formal, by retailer, July 2007

Figure 43: What men think of shopping for clothes, business/formal, by retailer, July 2007

Leisure/Casualwear

Where men bought and how they describe their relationship with clothes shops

Figure 44: Men’s relationship with clothes shops, leisure/casualwear, by retailer, July 2007

Figure 45: Men’s relationship with clothes shops, leisure/casualwear, by retailer, July 2007

Figure 46: What men think of shopping for clothes, leisure/casualwear, by retailer, July 2007

Figure 47: What men think of shopping for clothes, leisure/casualwear, by retailer, July 2007

Their Relationship to Clothes Shopping – Detailed Consumer Demographics

Figure 48: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 49: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 50: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

How They Describe Clothes Shopping

Key findings

Figure 51: Top five descriptions of clothes shopping, July 2007

Top five descriptions of clothes shopping

Figure 52: How men describe clothes shopping, by age and socio-economic group, July 2007

Other attitudes

Figure 53: How men describe clothes shopping, by age and socio-economic group, July 2007

Business/formalwear

Where men bought and what they think of shopping for clothes

Leisure/casualwear

Where men bought and what they think of shopping for clothes

Identifying targets

Key findings

Group 1: Traditional Male (32%)

Who are the Traditional Males?

Group 2: Metrosexual (26%)

Who are the Metrosexuals?

Group 3: Menaissance (42%)

Who are the Menaissance?

Where the typologies shop

Average stores visited

Figure 54: Average number of stores where they purchased, by typologies, July 2007

The retailers they shop at – business/formalwear

Figure 55: Where typologies shop for business/formalwear, by retailer, July 2007

Figure 56: Where typologies shop for casual/leisurewear, by retailers, July 2007

How They Describe Clothes Shopping – Detailed Consumer Demographics

Figure 57: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 58: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007

Figure 59: Typologies, by marital status, lifestage, ACORN categories, region, media usage and supermarkets used, July 2007

Typologies by attitudes to shopping

Figure 60: Typologies by attitudes to shopping, July 2007

Typologies by key demographic groups

Figure 61: Typologies, by age and socio-economic group, July 2007

Brand Elements

Figure 62: Attitudes and usage of menswear brands, August 2007

Marks & Spencer

Figure 63: Words associated with Marks & Spencer brand, August 2007

Brand qualities – M&S excellence sets the pace

Your M&S – Simply the best

George at ASDA

Figure 64: Words associated with the George at ASDA brand, August 2007

Brand qualities – good value and service

George lacks affection

Burton

Figure 65: Words associated with Burton brand, August 2007

Brand qualities – lacking vitality

Popular, but average isn’t good enough

Next/Next Directory

Figure 66: Words associated with Next/Next Directory brand, August 2007

Brand qualities

Next – needing more personality

Debenhams

Figure 67: Words associated with Debenhams brand, August 2007

Brand qualities – good prospects

Debenhams – styling the nation needs more work

Ted Baker

Figure 68: Consumer image of Ted Baker brand, August 2007

Brand qualities – No ordinary designer label

Ted's always taking care of business

Brand qualities

Ted Baker is top dog

Figure 69: Consumer image of various menswear brands, august 2007

Usage and consideration of brands

Burton leads the way

Figure 70: Consumer usage of menswear brands, August 2007

Figure 71: Consumer considerations of various menswear brands, August 2007

Attitudes towards brands

Figure 72: Attitudes towards top ten menswear brands, August 2007

Brand satisfaction and performance

Figure 73: Customer rating of selected menswear brands, August 2007

Brand commitment

M&S is tops – but not for everything

Figure 74: Degree of customer commitment to menswear brands, August 2007

Round up

Retailer Competitor Analysis

Strategic evaluation

Figure 75: Menswear retailers’ positioning, strategy and analysis, 2007

Sales performance

Retailer Profiles

Consumer Attitudes Towards Luxury Brands - UK - November 2011 -

Specialists

Arcadia Group (Burton and Topman)

Figure 76: Arcadia Group, UK outlet data, 2003-06

Austin Reed

Figure 77: Austin Reed brand (excluding CC), UK retail and licensing sales, 2002-07

Moss Bros

Figure 78: Moss Bros Group plc, financial performance, 2002-07

Officers Club

Figure 79: The Officers Club, financial performance, 2002-06

Figure 80: The Officers Club, financial performance, 2002-05

Speciality Retail Group

Style Menswear (Alexon Group)

TM Lewin

Slater

Non-specialists

Marks & Spencer

Figure 81: Marks & Spencer: menswear own brand portfolio, 2007

Figure 82: M&S: Excluding VAT clothing sales, 2003-07

Bhs

Figure 83: Percentage of Next’s UK selling space, by store size, 2001 and 2006

Other clothing retailers

French Connection

Figure 84: French Connection, group store portfolio, 2006-07

Figure 85: French Connection, financial performance, 2004-07

Gap UK

H&M

Figure 86: H&M, own brand portfolio, 2007

River Island

Ted Baker

West Coast Capital (USC and d2)

USC

d2

Republic

Smaller clothing chains

Inditex

Figure 87: Inditex UK stores, menswear age positioning and product offer by fascia, 2007

Monsoon

New Look

Reiss

Fat Face

Department stores

Debenhams

Figure 88: Debenhams menswear collections, 2007

John Lewis

House of Fraser

Other department stores

Value clothing retailers

Overview

Matalan

Figure 89: Matalan’s own brand portfolio, 2007

Peacocks

Primark

TK Maxx

Supermarkets

Overview

Figure 90: Estimated sales of clothing and footwear, and within this menswear, in grocery multiples, at current prices, 2001-06

Consumer research

George at ASDA

Tesco

Sainsbury’s

Sports retailers

Overview

JJB Sports

JD Sports

Blacks Leisure Group

Mail order/Internet

Internet

Retail Advertising and Promotion