The lingerie market is a dynamic sector. Brand ownership changes, strategy changes and an intensely competitive arena between brands and own-brands mean the consumer has more choice than ever before. In this arena, traditional brands are under major pressure and some are struggling to differentiate themselves and add real value to their propositions.

Intense competition has led to deflation and value growth has been lower in the last couple of years, though volumes have grown. Women are buying more items but at lower prices: Primark et al are key influences here, and also the resurgence of M&S that has increased its proportion of opening price points. However, there are now indications of consumers returning to higher quality lingerie.

The lingerie market is a dynamic sector. Brand ownership changes, strategy changes and an intensely competitive arena between brands and own-brands mean the consumer has more choice than ever before. In this arena, traditional brands are under major pressure and some are struggling to differentiate themselves and add real value to their propositions.

Intense competition has led to deflation and value growth has been lower in the last couple of years, though volumes have grown. Women are buying more items but at lower prices: Primark et al are key influences here, and also the resurgence of M&S that has increased its proportion of opening price points. However, there are now indications of consumers returning to higher quality lingerie.

The report covers all lingerie including bras – teenage bras, sports bras and maternity bras.

It also covers slips, camisoles, teddies, bodies, vests, suspender belts, co-ordinated sets, control panties, corsets and girdles.