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Maternity Clothing - UK - October 2003
Maternity Clothing - UK - October 2003

'Maternity Clothing in the UK' is the latest research report into this market from Mintel. Providing a unique investigation into the market's trends and consumers, it offers you an extensive insight that highlights:

- Market value growth of 10% between 1998 and 2003 to an estimated £118 million in real terms.

- A steady decline in the number of pregnancies and live births and the implications for the market

- Worrying trends in the number of women of childbearing age

'Maternity Clothing in the UK' is the latest research report into this market from Mintel. Providing a unique investigation into the market's trends and consumers, it offers you an extensive insight that highlights:

- Market value growth of 10% between 1998 and 2003 to an estimated £118 million in real terms.

- A steady decline in the number of pregnancies and live births and the implications for the market

- Worrying trends in the number of women of childbearing age

- Encouraging expenditure per pregnancy trends as mothers get older

- The impact on the market of a gradual increase in the number of women in the workforce.

- Fashion trends working against maternity wear

- The relatively high bias of this market towards lingerie and swimwear

- An expanding retail presence in the market

- A considerable increase in promotional spend

- Consumer attitudes towards maternity wear and the versatile needs of outgoing lifestyles

- Long term prospects - how better availability will boost sales

- The sheer competitiveness of the mid market

Within the context of this report, maternity clothing is defined as being outerwear and underwear that is specifically produced for wearing during pregnancy. Underwear includes maternity support bras, feeding or nursing bras, maternity tights and swimwear. It is recognised that many women wear outsize or larger-sized clothing during pregnancy and this is referred to within the report. However, outsize clothing is not included in market size data within this report. Second-hand and borrowed clothing is also outside of the scope of this report.

Providing new insight into:

Market drivers/Market size and trends/Market segmentation/The supply structure/Advertising and promotion/Distribution/The consumer - trends and attitudes/Future trends/Forecast sales

Other reports of relevance include:

- Bras and Pants - UK, Market Intelligence, September 2003

- Underwear Retailing - UK, Retail Intelligence, April 2003

- Designerwear - UK, Market Intelligence, July 2002

- Stockings and Tights - UK, Market Intelligence, February 2002

- Womenswear - UK, Consumer Goods Intelligence, November 2001

- Women's Designerwear Retailing - UK, Retail Intelligence, June 2001

- Womenswear Mainstream Retailing - UK, Retail Intelligence, May 2001

- Women's Outerwear - UK, Market Intelligence, July 2000.


  • Report Price:
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  • $1568
  • €1187
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“With consumers’ disposable incomes under constant pressure, almost half of women are mainly buying clothes which are on sale or special offer. With competition rife in the women’s fashion market, retailers need to differentiate themselves from the pack for reasons other than slashing prices, in order to maintain their margins. There is scope for retailers to focus on adding extra value to their offering ...