“As the UK is getting older, the over-55s are becoming an increasingly powerful demographic, hence, understanding their attitudes and responding to their needs will be key to unlocking their sizeable value in the fashion industry. Many over-55s are hungry for more stylish fashion options for their age group. It is no longer commercially acceptable to ignore this growing customer base, which has traditionally been underserved by fashion retailers.”

“As the UK is getting older, the over-55s are becoming an increasingly powerful demographic, hence, understanding their attitudes and responding to their needs will be key to unlocking their sizeable value in the fashion industry. Many over-55s are hungry for more stylish fashion options for their age group. It is no longer commercially acceptable to ignore this growing customer base, which has traditionally been underserved by fashion retailers.”

– Emma Clifford, Fashion and Clothing Analyst

Some questions answered in the report include:

How do over-55s feel about the clothes shopping experience?

How can retailers encourage higher levels of expenditure from older consumers?

What do over-55s look for when choosing new garments?

Has there been any improvement to the fashion offering to older consumers?

Is the way that over-55s dress changing?

Where do over-55s like to shop and why?