Childrenswear - UK - January 2010 - Market Research Report

Future Opportunities

Market in Brief

Internal Market Environment

Broader Market Environment

Competitive Context

Strengths and Weaknesses in the Market

Who’s Innovating?

Market Size and Forecast

Retail Competitor Analysis/Market Share

Companies and Products

Brand Elements

Retailer Advertising and Promotion

Outlets Where Childrenswear is Bought

Attitudes Towards Buying Childrenswear and Schoolwear

Impact of Recession on Childrenswear Shopping

Target Groups

Appendix – Internal Market Drivers

Appendix – Broader Market Drivers

Appendix – The Consumer – Outlets Where Childrenswear is Bought

Appendix – The Consumer – Attitudes towards Buying Childrenswear and Schoolwear

Appendix – The Consumer – Impact of Recession on Childrenswear Shopping

Appendix – Target Groups

Download options

select all | deselect all

With selected items:

Download as MS Word compatible file

Download as MS Word compatible file (zipped)

Childrenswear - UK - January 2010

In 2009, sales of childrenswear made a modest bounceback to £5 billion after falling in 2007 and 2008. The falls in recent years can be attributed to low-cost imports, the growth of low-price supermarkets and discounters, combined with the effects of the recent recession.

The concept of value is well engrained in the childrenswear market. Twenty-five million people buy childrenswear from the supermarket – making them the leading outlet type for children’s clothing - 11.5m adults buy from Asda and 9.5m from Tesco. In addition, 8.5m adults buy their children’s schoolwear from supermarkets.

...more »

Almost 13m people buy childrenswear from high street fashion stores. Next is the leading retailer in terms of value sales (11.5%) and has 8m childrenswear buyers.

Because of the recession, almost 11m adults say they wait for the sales to buy childrenswear and 7.5m have traded down to less expensive stores. A significant 8.5m also buy just as replacement purchases. On a more positive note, 4.5m haven’t changed their childrenswear shopping habits at all.

Internet shopping is a growth area with Mintel estimating that around 12% of childrenswear sales are made through this channel (an estimated £600 million). Many established retailers now operate online although discounters are noticeably absent. Four million adults buy children’s clothing on the internet.

Ten million people enjoy the childrenswear shopping experience and 11m buy children’s clothing as a gift. Gift shopping is particularly important among older people, ie grandparents, although incomes are tight for many in this group.

...less »

Download Report Brochure

Report Price:
£1750
$2758
€2087

This report is part of the following subscriptions:

Related Reports

Department Store Retailing - UK This report is not part of your subscription

“As mobile devices become the key connecting point for cross-channel they will have a major impact on how companies communicate with their customers and how they foster loyalty, but they could become the perfect conduit for delivering more potent messages about the advantages of ‘click and collect’ services too”.

– Hilary Monk, Senior Retail Analyst

Some questions answered in this report include:

Can...

Fashion Online - UK This report is not part of your subscription

Baby Durables - US This report is not part of your subscription

Underwear - UK This report is not part of your subscription

Youth Fashion - UK This report is not part of your subscription

Consumer Attitudes Towards Luxury Brands - UK This report is not part of your subscription

Clothing Retailing - UK This report is not part of your subscription

British Lifestyles - The Emotional Impact of Economic Uncertainty This report is not part of your subscription

...more »

Report History

Childrenswear - UK - January 2012 This report is not part of your subscription

Childrenswear - UK - January 2011 This report is not part of your subscription

Childrenswear Retailing - UK - January 2008 This report is not part of your subscription

Childrenswear Retailing - UK - January 2006 This report is not part of your subscription

Childrenswear Retailing - UK - May 2003 This report is not part of your subscription

Childrenswear Retailing - UK - December 2001 This report is not part of your subscription

Childrenswear Retailing - UK - November 2000 This report is not part of your subscription