“There has been a proliferation of choice in small kitchen appliances and innovation has touched almost every aspect of product styling and design. Today’s consumers are met with a range of choices that span rock bottom value products right through to high-tech luxury items. Products are available that create the ultimate convenience and there are gadgets to suit most types of cook. Style and colour have entered the market, creating a splash of options that turn the appliances into the ultimate cool accessory for the kitchen. Arguably appliances can help put their owners on the map, helping build image as a cook, connoisseur or foodie.”

“There has been a proliferation of choice in small kitchen appliances and innovation has touched almost every aspect of product styling and design. Today’s consumers are met with a range of choices that span rock bottom value products right through to high-tech luxury items. Products are available that create the ultimate convenience and there are gadgets to suit most types of cook. Style and colour have entered the market, creating a splash of options that turn the appliances into the ultimate cool accessory for the kitchen. Arguably appliances can help put their owners on the map, helping build image as a cook, connoisseur or foodie.”

– Jane Westgarth, Senior Household Goods Analyst

Some questions answered in this report include:

How has innovation helped to boost demand for small kitchen appliances?

Which small kitchen appliances are most and least used by consumers?

What are the key factors influencing consumer choices?

How much does cooking style influence demand?

How much online shopping is there for small cooking appliances?