“The closure of Child Trust Funds is likely to disrupt the children’s savings and investing market, particularly in the short term. However, Junior ISAs have the potential to invigorate the market and are likely to become one of the most popular products in the future. In order for this to happen, the government needs to launch a public campaign promoting the new product in order to increase consumer awareness and product ownership.”

– Stevan Obradovic, Financial Services Analyst

“The closure of Child Trust Funds is likely to disrupt the children’s savings and investing market, particularly in the short term. However, Junior ISAs have the potential to invigorate the market and are likely to become one of the most popular products in the future. In order for this to happen, the government needs to launch a public campaign promoting the new product in order to increase consumer awareness and product ownership.”

– Stevan Obradovic, Financial Services Analyst

Some questions answered in this report include:

What impact will the closure of Child Trust Funds have on the market?

Can the newly launched Junior ISAs invigorate the children’s savings and investing sector?

How can product providers use technology to increase engagement with parents and children?

Are high levels of inflation and low interest rates discouraging parents from saving for their children?