“Although well-known brands dominate the market, shoppers are particularly price-conscious when buying hard surface cleaners and are reluctant to pay more than they need to for a particular brand or for environmentally friendly products. Special offers will remain one of the biggest factors determining choice during the continuing incomes squeeze, so brands need to look at more creative ways of encouraging repeat purchasing of particular products.”

“Although well-known brands dominate the market, shoppers are particularly price-conscious when buying hard surface cleaners and are reluctant to pay more than they need to for a particular brand or for environmentally friendly products. Special offers will remain one of the biggest factors determining choice during the continuing incomes squeeze, so brands need to look at more creative ways of encouraging repeat purchasing of particular products.”

– Richard Caines, Senior Household Care Analyst

Some questions answered in this report include:

What factors will most influence future sales of hard surface cleaners?

How is market growth being affected by the squeeze on incomes?

Which areas of NPD are most likely to influence product choice?

How important are green and ethical issues to shoppers?

Are promotions impacting on market growth and brand loyalty?