Using consumer data gathered in October 2010—as well as the findings of more than a dozen 2010 publications of Mintel Oxygen reports—together with insights gleaned from trend analysis conducted by Mintel’s Inspire group, analysts have identified a number of salient trends that are likely to impact consumers and companies in 2011:

The analysis presented in this report supports the 2011 consumer trend predictions and also addresses the following questions:

Using consumer data gathered in October 2010—as well as the findings of more than a dozen 2010 publications of Mintel Oxygen reports—together with insights gleaned from trend analysis conducted by Mintel’s Inspire group, analysts have identified a number of salient trends that are likely to impact consumers and companies in 2011:

The analysis presented in this report supports the 2011 consumer trend predictions and also addresses the following questions:

How are macro-level economic trends impacting consumer behavior in the U.S.?

What issues are Americans most concerned about, and how are these concerns impacting consumption?

As greater numbers of Americans are entering their retirement years, though continue working to make ends meet or for self-fulfilment, how is this likely to impact markets, and what opportunities will it expose?

How are eating and exercise habits changing in the U.S. and what can companies do to capitalize on related trends?

How is communication changing and what opportunities does mobile technology offer to marketers?