The organic beverage market is valued at $1.9 billion in 2008, through sales from FDM and natural supermarket channels. This does not include sales of private label organic beverages, which have pushed the category even higher. In this report you will learn:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Non-Dairy Beverages
Segment Performance—Dairy Beverages
Retail Channels
Retail Channels—Natural Supermarkets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis—Organic Enthusiasts, Occasional Organics, Aspirational Organics
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Non-Dairy Beverages
Brand Share—Dairy Beverages
Brand Qualities
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Retail Channels—FDM
Organic Food and Drink Buying
Frequency of Purchase
Purchase Venues for Organic Products
Types of Organic Beverages Purchased
What Purchasers Look for in Organic Beverages
Branded or Private Label?
Reasons for Eating Organic Products
Genetic Modification of Food
Distinguishing between Natural and Organic
Opinions about Organic Foods and Beverages
Reasons for Not Purchasing Organic Foods and Beverages
Custom Consumer Groups—Moms and Females without Children
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How the market has grown over the past six years, and how Mintel projects sales will increase through 2013
