Young adults-those between 18 and 34-represent 30.9% of all adults in the US and over 70 million customers. The segment is among the most ethnically diverse in the US, comprising 26% of the white population, but 33.9% of all Hispanics and large portions of the black and Asian segments of the US population. This generation is on the leading edge of the trend toward multiculturalism.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Race and Hispanic Origin
Custom Consumer Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Additional Expenditure by Category Tables
Appendix—Additional Hispanic Acculturation Tables
Appendix—Additional Consumer Tables
Appendix: Trade Associations
Other
Market Background—Population by Race/Hispanic Origin and Living Arrangements
Young Adults, Money and Income
Spending Patterns
Common Life Events and Popular Leisure Activities
Shopping Attitudes and Behavior
Where They Shop: A Channel Analysis
Young Adults and the Internet
Apparel Preferences and Purchase Patterns
Advertising and Promotion to Young Adults
Deeper Analysis—Young Affluents, Minimalists, Scholastics
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What are the typical living arrangements of young adults?
