Marketing Health to Men - US - September 2009
Marketing Health to Men - US - September 2009

Men’s health lags behind that of women, with a series of biological, social and behavioral factors working together to keep men burdened with greater disease rates and lower life expectancy. This report helps to unravel the mysteries of men’s health, and explain why it is lacking and how to best combat these forces. This report focused on the importance of recognizing the gender differences when it comes to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Factors
Leading Health Issues as Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Men’s Health
Taking Care
Eating Right
Keys to Healthy Living
From Thoughts to Actions
Getting Help—Traditional Sources
Getting Help—Alternate Media
Looking Forward
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups: Are Married Men Healthier?

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations