CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce leagues’ reliance on income from television rights.”
Download:
Search within report
Searching...
OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Factors Impacting the Sport Fans Market
Competitive Context
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Sports Fans by the Numbers
Who are Sports Fans?
Marketing Strategies
Sports Followed
Sports Fans’ Level of Engagement
Sports-related Purchases
Reasons to Follow Sports
Favorite Sports-related Advertising Themes
Attitudes Toward Sports Team Loyalty/Team Spirit
Impact of Race and Hispanic Origin
Custom Consumer Groups – Sports Fans
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Social Media
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Social Media
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
|