Only a small percentage of Americans meet the Centers for Disease Control and Prevention’s weekly recommendations for exercise—150 minutes of moderate intensity aerobic activity for healthy adults plus muscle strengthening two days per week—and this lack of compliance shows that there are significant opportunities for companies in the exercise category that can inspire the sedentary.
This report explores how companies can capitalize on this by:
Only a small percentage of Americans meet the Centers for Disease Control and Prevention’s weekly recommendations for exercise—150 minutes of moderate intensity aerobic activity for healthy adults plus muscle strengthening two days per week—and this lack of compliance shows that there are significant opportunities for companies in the exercise category that can inspire the sedentary.
This report explores how companies can capitalize on this by:
Identifying which demographics do and do not workout
Uncovering reasons for exercising or not exercising by various demographic groups
Discussing factors driving the rise and fall in popularity of various exercises
Providing specific product ideas and branding recommendations for reaching various demographics and encouraging regular physical fitness
The desire to live a healthy life is one almost all Americans hold—in fact, 90% of respondents to Mintel’s exclusive consumer survey say that it is very or somewhat important to them to live a healthy lifestyle—and the decisions they make (or do not make) to this end have a tremendous effect on a wide variety of companies in diverse categories: food companies, pharmaceuticals, OTC products, and so
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Identifying which demographics do and do not workout
