Health advice is constantly in the media and just under 10m people try to keep up to date with such health advice. However, the vast majority of these (just under 9m) admit that conflicting advice is confusing.
The majority of consumers (23m) believe they know what to do to keep healthy and 14m are committed to leading a healthier lifestyle. Women, over-55yr olds and ABC1s have the highest levels of interest in their health.
Overall, TV programmes have the greatest influence on people’s eating habits – and 8m people are influenced by what they see on the TV. But there is little difference between news/ documentaries, the government, print media and food advertising in the amount of influence they exert. Between 6.5m and 7.5m people take heed of these sources of advice.
Restaurant service trends have been gradually altering over the years in line with consumers’ changing use of restaurants. The overriding trend is that eating out has become increasingly informal over the years as the reasons for eating out extend beyond special occasions to include simple refueling, to escape from household chores and so on.
As venues have looked to tap into trends towards all-day
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Health advice is constantly in the media and just under 10m people try to keep up to date with such health advice. However, the vast majority of these (just under 9m) admit that conflicting advice is confusing.
