The color cosmetics and facial skincare shopping experience in the US can leave women overwhelmed by choices from brand lines to retail channels. While pricepoint serves as a baseline for most beauty purchases, the desired retail experience is more elusive to define. This report looks at the way women shop for cosmetics and skincare by looking at the types of services and provisions that attract the most trial or loyalty. The economic climate continues to have a negative impact in many beauty and personal care markets, yet color cosmetics and skincare continue to thrive.
The color cosmetics and facial skincare shopping experience in the US can leave women overwhelmed by choices from brand lines to retail channels. While pricepoint serves as a baseline for most beauty purchases, the desired retail experience is more elusive to define. This report looks at the way women shop for cosmetics and skincare by looking at the types of services and provisions that attract the most trial or loyalty. The economic climate continues to have a negative impact in many beauty and personal care markets, yet color cosmetics and skincare continue to thrive.
This report investigates the beauty retailing market, with specific emphasis on the following themes:
How deeply the economy is affecting shopping habits, including the potential for trading down, avoiding splurge purchases and seeking out sale items only
Where women shop most often for beauty care, and how mass and drug stores are staying current with specialty stores
What types of services and provisions women actively seek when shopping for color cosmetics and skincare products
How online retailers are competing with brick and mortar stores for consumer attention
The degree to which the growing and aging female population will shape future market trends
The impact of how race/Hispanic origin factors into the beauty retailing experience
The US anti-aging skincare market is enjoying solid and at times robust growth in 2010, buoyed by a consumer base that is in large part unwilling to give up such products despite the current economic recession. While a number of consumers appear to be trading down to less expensive brands in the personal care aisles or making their existing brands last longer—which negatively impacts overall sales—women
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How deeply the economy is affecting shopping habits, including the potential for trading down, avoiding splurge purchases and seeking out sale items only
