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Ice Cream - UK - January 1999

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Figure 1: Trends in number of days when temperature exceeded 18°C, 21°C and 25°C, 1986-96*
Figure 2: UK population, by age group, 1993-2002
Figure 3: Number and size of UK households, 1993-2002
Figure 4: Trends in the GB household penetration of refrigeration appliances, 1985-98
Figure 5: UK retail sales of refrigeration appliances, 1993-98
Figure 6: PDI and consumer expenditure, at constant prices, 1993-2002
MARKET SIZE AND TRENDS
Figure 7: UK retail sales of ice cream,* 1993-98
MARKET SEGMENTATION
Figure 8: UK retail sales of take home ice cream, by segment, 1995-98
Figure 9: Sales of multipacks, by sub-sector, 1997 and 1998
THE SUPPLY STRUCTURE
Figure 10: Manufacturers' shares in the take home ice cream market, 1995-98
ADVERTISING AND PROMOTION
Figure 11: Main monitored media advertising expenditure on ice cream, 1994-98
DISTRIBUTION
Figure 13: UK retail sales of take home ice cream, by outlet type, 1995-98
THE CONSUMER
Figure 14: Long term trends in the penetration and weight of usage of ice cream,* 1991-98
Figure 15: Usage and weight of usage of ice cream in tubs and blocks, by demographic sub-group, 1998
Figure 16: Ice cream and frozen desserts bought to eat at home, July 1996, August 1997 and September 1998
Figure 17: Tubs of ice cream and complete ice cream desserts bought to eat at home, by demographic sub-group, September 1998
Figure 18: Multipacks of ice cream products bought to eat at home, by demographic sub-group, September 1998
Figure 19: When and how ice cream is eaten at home, 1996-98
Figure 20: Occasions when ice cream is eaten at home, by demographic sub-group, September 1998
Figure 21: Further occasions when ice cream is eaten at home, by demographic sub-group, September 1998
THE FUTURE
FORECAST
Figure 22: Forecast of the UK take home ice cream market, 1998-2003

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