Author: Mintel Group Ltd.
Last saved by: HTTP server

On the Go Food and Drink Packaging - US - November 2004

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations & terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Rising spending on food away from home drives market
Innovation
High cost per serving not a problem for growth
On the go new product failures outnumber successes—just like other categories
Total snacks or meals eaten in an average day—consumers “forget” 30% of all eating occasions
Purchase occasions for on the go food and drink
Key attributes that lead to a purchase of on the go food and drink
Purchase of specific on the go food and drink products
MARKET DRIVERS
Rising spending on food away from home; plenty of snacks and light meals during the day
Figure 1: Consumer Expenditure Survey, inflation adjusted spending on food at and away from home, by income, 1992-2002
Figure 2: Consumer Expenditure Survey, inflation adjusted spending on food away from home per person, by income, 1992-2002
Innovation (Or, energy and fresh breath anywhere finds immediate demand)
Relative cost
The impact of reusability and contained containers
How American consumption habits drive on the go product development
Figure 3: Top 10 food groups contributing to energy intake among Americans, 1999-2000
Different ages driving different parts of the market
Figure 4: U.S. population projections, by age groups, 2000-2010
Commuting time
SUPPLY STRUCTURE
 COMPANIES AND BRANDS
Introduction
Summary sales
Figure 5: FDM sales per point of distribution (sales rate) for selected on the go products, November 2003 - October 2004
Figure 6: FDM sales per point of distribution (sales rate) for selected on the go products, November 2003 - October 2004
Sales of individual products
Almaden Sangria Wine
Figure 7: FDM growth of Almaden Sangria Wine (0.5l), 4-week periods, 2004
Campbell’s Soup to Go and Soup at Hand
Figure 8: FDM growth of Campbell’s Soup To Go & Soup At Hand, 4-week periods, 2003 and 2004
Evian Spring Water
Figure 9: FDM growth of Evian spring water in plastic bottles in the U.S., 2003 & 2004
Frito Lay Go Snacks
Figure 10: FDM growth of Frito Lay Go Snacks, 4-wk periods, 2003 and 2004
Hershey’s Swoops
Figure 11: FDM growth of Hershey’s Swoops, 4-week periods, 2003 and 2004
Wrigley’s Eclipse Flash Strips
Figure 12: FDM growth of Wrigley’s Eclipse Flash Strips, 4-week periods, 2003 and 2004
Yoplait Nouriche
Figure 13: FDM growth of Yoplait Nouriche, 4-week periods, 2003 and 2004
Other on the go products
 COMPANY PROFILES
Beverage companies
Groupe Danone World Water Division
Nestlé Waters North America
Crystal Geyser Water Company
PepsiCo Beverages North America, Inc.
Coca-Cola
Constellation Brands, Inc.
Food
Frito-Lay (PepsiCo)
Kraft/Nabisco
General Mills
Procter & Gamble
ConAgra
The Dannon Company and Stonyfield Farm
Campbell Soup Co.
Hershey Foods
Mars, Inc./Masterfoods USA
Quaker (PepsiCo)
Sargento
Smucker’s
Portable Oral Care
Pfizer
William Wrigley, Jr.
ADVERTISING & PROMOTION
Campbell Soup (Soup at Hand)
Evian (NOMAD)
Frito Lay (Go Snacks)
Hershey’s (Swoops)
Wrigley (Eclipse Flash Strips)
Yoplait (Nouriche)
THE CONSUMER
Introduction
Total snacks or meals eaten in an average day
Figure 14: Total snacks and meals eaten in an average day, September and October 2004
Figure 15: Snacks and meals eaten in an average day, by gender, October 2004
Figure 16: Snacks and meals eaten in an average day, by age, October 2004
Purchase occasions for on the go food and drink
Figure 17: Purchase occasions in the past month for on the go food and drink, September 2004
Figure 18: Purchase occasions in the past month for on the go food and drink, by gender, September 2004
Figure 19: Purchase occasions in the past month for on the go food and drink, by age, September 2004
Key attributes that lead to a purchase of on the go food and drink
Figure 20: Key attributes that lead to a purchase of on the go food and drink, September 2004
Figure 21: Key attributes that lead to a purchase of on the go food and drink, by presence of children, September 2004
Figure 22: Key attributes that lead to a purchase of on the go food and drink, by age, September 2004
Purchase of specific on the go food and drink products
Figure 23: Purchase of specific on the go food and drink products, September and October 2004
Figure 24: Purchase of specific on the go food and drink products, by gender, October 2004
Figure 25: Purchase of specific on the go food and drink products, by age, October 2004
Figure 26: Purchase of specific on the go food and drink products, by presence of children in the household, October 2004
Summary
Total snacks or meals eaten in an average day
Purchase occasions for on the go food and drink
Key attributes that lead to a purchase of on the go food and drink
Purchase of specific on the go food and drink products
 FUTURE TRENDS
Two paths for on the go food and drink products—quick energy boost or nutrition
Potential for at home consumption of on the go products…
…Which means potential for multi-pack sales
On the go becomes an extension of the larger convenience arena
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT DEVELOPMENTS
 CATEGORY REVIEW
Overview
Figure 27: On the go food and drink products, by category, 2000-2004
Figure 28: Food and drink products that use the term “on the go” in the name of the product, 2000-2004
Figure 29: On the go food and drink products, by retail channel, 2000-2004
Convenient developments Jan 2003
From the Jan 2003 “The Food Year in Review”
Scrumptious snack bars Feb 2003
 NEW PRODUCT BRIEFS
Campbell Soup: Soup at Hand
Wrigley: Eclipse Flash Strips
Great Brands of Europe: Evian Nomad
PepsiCo: Frity-Lay Funyuns Go Snacks
Hershey Foods: Swoops
General Mills: Yoplait Nouriche
Almaden Vineyards: New California Blush Table Wine Packaging
Kraft Foods: Oscar Mayer Lunchables
Kraft Foods: Philadelphia To Go Strawberry Cream Cheese Spread and Bagel

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.