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American Lifestyles - US - December 2004

INTRODUCTION AND ABBREVIATIONS
Introduction
Other Relevant Reports
Abbreviations & Terms
Abbreviations
Terms
SUMMARY OF THEMES AND TRENDS
Population
Population Characteristics
Household Characteristics
Employment and Income
Consumer Expenditures
Housing
Transportation and Vacation
Food and Beverages
Health and Healthcare
Entertainment
Personal Goods
THE POPULATION
Population by age and gender
Figure 1: U.S. population by age, 2005
Graph 1: U.S. population by age, 2005
Figure 2: U.S. population by age, 2000-2010
Graph 2: Number of births in the U.S. from 1909 to 2002
Figure 3: U.S. population by generation, 2005
Figure 4: U.S. population by age and gender, 2005
Graph 3: Sex ratio of the population by age, 2005
Figure 5: Age distribution of the U.S. population by gender, 2005
Population by race and Hispanic origin
Figure 6: U.S. population by race and Hispanic origin, 2000-2010
Graph 4: Black, Hispanic, and Asian shares of U.S. population, 2000-2010
Figure 7: U.S. population by age and race/Hispanic origin, 2005
Figure 8: Distribution of race/Hispanic origin segments, by age, 2005
Figure 9: U.S. population by region and race/Hispanic origin, 2004
Graph 5: U.S. population by region and race, 2004
Graph 6: Hispanic share of regional populations, 2004
Births
Figure 10: Births by age of mother, 2002
Figure 11: Births by race and Hispanic origin of mother, 2002
POPULATION CHARACTERISTICS
Marital status
Figure 12: Marital status by age, 2003
Graph 7: Percentage of the U.S population that is married, by age, 2003
Figure 13: Marital status by age and gender, 2003
Figure 14: Marital status by race and Hispanic origin, 2003
Graph 8: Marital status by race and Hispanic origin, 2003
Figure 15: Marital status by age and race/Hispanic origin, 2003
Figure 16: People living in unmarried-couple households, by age, 2003
Figure 17: People living in unmarried-couple households, by age and gender, 2003
Education
Figure 18: Educational attainment, by age, 2003
Figure 19: Educational attainment, by generation, 2003
Graph 9: Educational attainment, by generation, 2003
Figure 20: Educational attainment, by age and gender, 2003
Figure 21: Educational attainment, by age and race/Hispanic origin, 2003
Figure 22: School enrollment, by age, 2003
Figure 23: College enrollment, by age, 2003
Graph 10: Distribution of college students by age, by age, 2003
Figure 24: College enrollment, by age and gender, 2003
Figure 25: College enrollment, by age, gender, and race/Hispanic origin, 2003
Geographic mobility
Figure 26: People who moved within the previous year, by age, 2003
Figure 27: People who moved within the previous year, by race and Hispanic origin, 2003
Graph 11: People who moved in the previous year by race/Hispanic origin, 2003
Figure 28: People who moved within the previous year, by age and geography of move, 2003
Figure 29: People who moved within the previous year, by race/Hispanic origin and geography of move, 2003
Figure 30: Reason for moving, 2003
Figure 31: Reason for moving by age, 2003
Figure 32: Reason for moving by race/Hispanic origin, 2003
Foreign-born population
Figure 33: Foreign-born population, by age, 2003
Figure 34: Foreign-born population, by age and region of birth, 2003
Graph 12: Foreign-born population, by age and region of birth, 2003
HOUSEHOLD CHARACTERISTICS
Households by age, race, and Hispanic origin
Figure 35: U.S. households by age of householder, 2004
Graph 13: U.S. households by age of householder, 2003
Figure 36: U.S. households by race and Hispanic origin of householder, 2004
Figure 37: U.S. households by region, 2004
Figure 38: Households by region and age of householder, 2003
Figure 39: Households by region and race/Hispanic origin of householder, 2004
Figure 40: Distribution of households across regions by race/Hispanic origin of householder, 2004
Graph 14: Distribution of households across regions by race/Hispanic origin of householder, 2004
Metropolitan status
Figure 41: U.S. households by metropolitan status, 2004
Figure 42: U.S. households by metropolitan status and race/Hispanic origin of householder, 2004
Figure 43: Distribution of households within areas of different metropolitan status, by race and Hispanic origin of householder, 2004
Presence of children
Figure 44: Presence of children in households, by age of householder, 2003
Graph 15: Shares of households with and without children, by age of householder, 2003
Figure 45: Presence of children in households, by race and Hispanic origin of householder, 2003
Figure 46: Presence of children in family households, by household type, 2003
Household type and size
Figure 47: U.S. households, by type, 2004
Figure 48: U.S. households, by type and age of householder, 2004
Figure 49: Distribution of households by type across age groups, 2004
Figure 50: U.S. households, by type and race/Hispanic origin of householder, 2004
Figure 51: U.S. households, by size, 2004
Graph 16: U.S. households, by size, 2003
Figure 52: U.S. households, by size and race/Hispanic origin of householder, 2004
EMPLOYMENT AND INCOME
Employment
Employment by age
Figure 53: Labor force participation, by age, 2003
Employment by age and gender
Figure 54: Labor force participation, by age and gender, 2003
Graph 17: Percentage of men and women in the labor force, by age, 2003
Employment by age and Hispanic origin
Figure 55: Labor force participation, by age and race/Hispanic origin, 2003
Employment by Occupation
Figure 56: Employed people, by occupation, 2003
Employment by occupation and gender
Figure 57: Employed people, by occupation and gender, 2003
Employment by occupation and race/Hispanic origin
Figure 58: Employed people, by occupation and race/Hispanic origin, 2003
Income
Income by Age
Figure 59: Median household income by age of householder, 2003
Figure 60: Median household income per household member, by age of householder, 2003
Figure 61: Household income distribution, by age of householder, 2003
Income by type of household
Figure 62: Median household income, by type of household, 2003
Income by Race and Hispanic Origin
Figure 63: Median household income, by race and Hispanic origin of householder, 2003
Graph 18: Median household income by race and Hispanic origin of householder, 2003
Figure 64: Median household income per household member, by race and Hispanic origin of householder, 2003
Figure 65: Household income distribution, by race and Hispanic origin of householder, 2003
TRENDS IN CONSUMER EXPENDITURES
Overview
Figure 66: Average overall expenditures of CUs, by major spending category, 1998-2002
Housing expenditures
Figure 67: Average housing expenditures of CUs, 1998-2002
Transportation expenditures
Figure 68: Average transportation expenditures of CUs, 1998-2002
Expenditures on food and beverages at home
Figure 69: Average expenditures of CUs for food and beverages at home, 1998-2002
Expenditures on food and beverages away from home
Figure 70: Average expenditures of CUs for food and beverages away from home, 1998-2002
Healthcare expenditures
Figure 71: Average healthcare expenditures of CUs, 1998-2002
Entertainment expenditures
Figure 72: Average entertainment expenditures of CUs, 1998-2002
Apparel expenditures
Figure 73: Average apparel expenditures of CUs, 1998-2002
Other expenditures
Figure 74: Average expenditures of CUs on other goods/services, 1998-2002
HOUSING
 HOMEOWNERSHIP
Overview
Figure 75: Homeownership by age of householder, 2003
Housing expenditures
Figure 76: Average housing expenditures of all CUs, by age of reference person, 2002
Figure 77: Average per capita housing expenditures of all CUs, by age of reference  person, 2002
Figure 78: Share of total housing expenditures of all CUs, by age of reference person, 2002
 THEMES AND TRENDS IN HOUSING EXPENDITURES
Keeping the Home Clean
Figure 79: Consumer cleaning behavior, February 2004
Figure 80: Consumer satisfaction with cleanliness of home, by cleaning approach, February 2004
Figure 81: Consumer cleaning behavior, by household income, February 2004
Aromatherapy—Beyond Personal Care
Household Cleaning Products Are a $3.3 Billion Industry
Figure 82: Retail sales of household cleaning products, at current and constant prices, 1999-2004
Keeping Dishes Clean
Figure 83: Retail sales of dishwashing products, at current and constant prices, 1999-2004
New Appliances Shape Laundry Industry
Keeping Clothes Clean
Figure 84: Total U.S. retail sales of home laundry products, at current and constant prices, 1999-2004
Keeping the Home Water Supply Safe and Pure
Figure 85: Ownership of water filter or purifier, by age, October 2003
Sales of Home Water Purification Units
Figure 86: Retail sales of water filtration/purification products, at current and constant prices, 1999-2004
Household Paper Products—Functional and Aesthetic
Sales of Household Paper Products
Figure 87: Total U.S. retail sales of paper products, at current and constant prices, 1999-2004
TRANSPORTATION & VACATION
 OVERVIEW
Figure 88: Average transportation expenditures of all CUs, by age of reference person, 2002
Figure 89: Average per capita transportation expenditures of all CUs, by age of reference person, 2002
Figure 90: Average per vehicle expenditures of all CUs, by age of reference person, 2002
Figure 91: Share of total transportation expenditures of all CUs, by age of reference person, 2002
 THEMES AND TRENDS IN TRANSPORTATION & VACATION
The Current “State of the Automobile Fleet”
Figure 92: Total U.S. registered automobiles and estimated passenger automobile miles driven, 1998-2003
New car sales
Figure 93: Total U.S. volume sales and leasing of cars and light trucks, 1999-2004
Type of cars sold
Figure 94: New light truck and car sales segmented by type, 1999-2004
Aftermarket Sales
Figure 95: Total U.S. retail sales of aftermarket accessories and specialty products, at current and constant prices, 1999-2004
Tire Sales
Figure 96: Total U.S. retail sales of replacement passenger tires, at current and constant prices, 1999-2004
Figure 97: Total U.S. retail sales of replacement passenger tires, by units sold, 1998-2003
Modes of Travel for Domestic Trips
Figure: 98 Mode of travel, last domestic trip, 2001-2003
Car Rental Revenues Decline
Figure 99: Total U.S. car rental revenues, at current and constant prices, 1999-2004
Figure 100: Total U.S. rental car fleet size, all rental companies, 1998-2003
Short Breaks: A Recovering Segment of the Vacation Industry
Figure 101: Total U.S. retail sales of short breaks, at current and constant prices, 1999-2004
FOOD AND BEVERAGES AT HOME
 OVERVIEW
Figure 102: Average expenditures of all CUs for food and beverages at home, by age of reference person, 2002
Figure 103: Average per capita expenditures of all CUs for food and beverages at home, by age of reference person, 2002
Figure 104: Share of total expenditures of all CUs for food and beverages at home, by age of reference person, 2002
 THEMES AND TRENDS IN AT-HOME EATING
The Obesity Epidemic
Figure 105: Dieting behavior, January 2003-September 2003
Figure 106: Usage of weight-loss or diet programs, by gender and age, April 2003
Figure 107: Diet schemes followed, 2002 2003, and 2004
Low-Carb Diet Scheme Gets Media Attention
Figure 108: Incidence of change in consumption of key food and drink products in the last year, February 2004
Indulgence is Counter Trend to Dieting
Figure 109: Opinions about fattening foods, January 2003-September 2003
Figure 110: Opinions about fattening foods, by specific demographic characteristics, January 2003-September 2003
Figure 111: Opinions about snacking/sweets, January 2003-September 2003
Salty Snack Consumption Illustrates Moderation of Indulgence Trend
Figure 112: Sales of salty snacks, at current and constant prices, 1998-2003
Figure 113: Most important factor in buying salty snacks, January 2004
Desire for Healthful Foods Drives Sales of Natural, Organic Products
More Respondents Purchase Organic Foods and Beverages
Figure 114: Purchasers of organic foods and beverages in past year, February 2002 and July 2004
Food Safety as a Driver for Organic Food Purchases
Figure 115: Level of concern about food safety, February 2002 and July 2004
Figure 116: Level of concern about food safety, by gender, February 2002 and July 2004
Figure 117: Level of concern about food safety, by age, February 2002 and July 2004
Spending on Organic Products
Figure 118: Total U.S. retail sales of organic food and beverages, at current and constant prices, 2001-2004
Natural Products Also See Sales Growth
Figure 119: Total U.S. retail sales of natural food and drink products, at current and constant prices, 2001-2004
Figure 120: Sales of natural food and drink, segmented by product type, 2002 and 2004
Consumers Seek Convenience
Figure 121: Food preparation habits, February 2004
Consumer attitudes about cooking
Figure 122: Food preparation attitudes and beliefs, January 2003-September 2003
Consumer opinions and behaviors toward easy to prepare meals
Figure 123: Attitudes toward easy to prepare meals, January 2003-September 2003
Sales of Convenience-Oriented Products
Figure 124: Total U.S. retail sales of meal kits, at current and constant prices, 1999-2004
Figure 125: Sales of shelf stable meals, at current and constant prices, 1999-2004
A New Type of Convenience?
Figure 126: Meal types eaten at least three times in the previous week, February 2004
FOOD AND BEVERAGES AWAY FROM HOME
 OVERVIEW
Figure 127: Average expenditures of all CUs for food and beverages away from home, by age of reference person, 2002
Figure 128: Average per capita expenditures of all CUs for food and beverages away from home, by age of reference person, 2002
Figure 129: Share of total expenditures of all CUs for food and beverages away from home, by age of reference person, 2002
 SEGMENTING THE RESTAURANT INDUSTRY
Quick Service Restaurants
Casual/Family Restaurants (Full Service)
Pizza Restaurants
Fast-Casual Restaurants
Snack Shops (Primarily Dessert and Sweet Specialists)
 THEMES AND TRENDS IN FOOD AWAY FROM HOME
Market Size
Figure 130: Restaurant expenditures in current and constant dollars, 1999-2004
Focus on Formats
Quick Service
Figure 131: Domestic quick-service restaurant sales, by restaurant type, 2001 & 2003
Casual/Family Restaurants
Figure 132: Sales of casual and family restaurant chains, by type of restaurant, 2001 and 2003
Pizza Restaurants
Figure 133: Sales of pizza restaurants, segmented by primary type of sales, 2001 & 2003
Fast Casual
Figure 134: Sales of fast-casual chains, by menu type, 2001 and 2003
Desserts and Sweets Specialists
Figure 135: Snack shop sales, by type, 2001 and 2003
Themes and Trends in Away From Home Eating
Too Busy to Cook
Figure 136: Attitudes towards daily time pressure, August 2003
Figure 137: Convenience and restaurant choice, February 2004
Formats that depend on children, teens, and young adults
Figure 138: Pizza restaurant visits, by age of head of household, January-September 2003
Figure 139: Teen use of pizza restaurants, January-September 2003
Figure 140: Pizza restaurant visits, by presence of children, January-September 2003
Diet and Dieting: The Obesity Epidemic Affects Away From Home Dining
Figure 141: Dieting behavior, January-September 2003
HEALTH AND HEALTHCARE
 OVERVIEW
Health Insurance Coverage
Figure 142: Health insurance coverage by age, 2002
Healthcare expenditures
Figure 143: Average healthcare expenditures of all CUs, by age of reference person, 2002
Figure 144: Average per capita healthcare expenditures of all CUs, by age, 2002
Figure 145: Share of total healthcare expenditures of all CUs, by age of reference person, 2002
 THEMES AND TRENDS IN HEALTHCARE SPENDING
Wellness in All Aspects of Healthcare
Figure 146: Reasons women go to day spas, by age, July 2002
Wellness Initiatives Include Exercise, At Home and in Health Clubs
Figure 147: Frequency of exercise per week, June 2002-May 2003
Figure 148: Frequency of exercise per week, by age, June 2002-May 2003
Figure 149: Health and fitness clubs total revenues, at current and constant prices, 1999-2004
Women and Health
Postponed childbearing, fewer children
Figure 150: Share of women who are childless, 1976 and 2002
Menarche and Menopause
Figure 151: Female population in the U.S., 2000, 2005, and 2010
Figure 152: Number and percentage of women aged 40 or older who are postmenopausal, 2004
The Contraceptives Market
Figure 153: Total U.S. retail sales of contraceptives, at current and constant prices, 1999-2004
Figure 154: Usage of contraceptives, by age, November 2003
Feminine Hygiene Products
Figure 155: Total U.S. FDM retail sales of sanitary protection and feminine hygiene supplies, at current and constant prices, 1999-2004
Self Diagnosis and Self Care
Figure 156: Total U.S. sales of home diagnostics, at current and constant prices, 1999-2004
Figure 157: Total FDM sales of home diagnostics, by type, 2001 and 2003
OTC Drugs Give Prescription Relief
Figure 158: Total U.S. retail sales of analgesic products, at current and constant prices, 1999-2004*
Figure 159: Total U.S. retail sales of gastrointestinal remedies, at current and constant prices, 1999-2004
Feeling Good, Looking Good
Figure 160: Overview of attitudes to health, by age, April 2001-May 2002
Cosmetic Procedures to Enhance Physical Appearance
Figure 161: Incidence of surgical procedures to slow the effects of aging, by gender and age, January 2004
Alternatives to Traditional Medicine
Figure 162: Sales of selected herbal formulas and single herbs, 2001 & 2003
Figure 163: Purchase of homeopathic medicines or herbal supplements in the past 6 months, January 2004
Alternative Medicine Sales Declining
Figure 164: Total U.S. retail sales of alternative medicine at current and constant prices, 1999-2004
Figure 165: Sales of the alternative medicine market, segmented by herbal and homeopathic remedies, 2001 & 2003
ENTERTAINMENT
 ENTERTAINMENT EXPENDITURES
Figure 166: Average entertainment expenditures of all CUs, by age of reference person, 2002
Figure 167: Average per capita entertainment expenditures of all CUs, by age of reference person, 2002
Figure 168: Share of total entertainment expenditures of all CUs, by age of reference person, 2002
 THEMES AND TRENDS IN ENTERTAINMENT EXPENDITURES
Introduction
Consumer Interest in Emerging Technology
Figure 169: Technology adoption status of consumers, May 2004
Early lifecycle video products (ELVP)
Figure 170: Incidence of owning ELVPs, May 2004
Digital Video Recorders (DVRs)
Overview
Estimating the DVR Market Size
Figure 171: Total U.S. DVR subscriptions, 1999-2004
Flat Panel Televisions
Overview
Size of the Flat Panel TV Market
Figure 172: Total U.S. retail sales of flat panel televisions, at current and constant prices, 1999-2004
Digital Music: MP3 Players
Overview
Growth of MP3 Player Sales
Figure 173: Manufacturer sales of MP3 players, at current and constant prices, 1999-2004
Figure 174: Retail sales of MP3 players, at current and constant prices, 1999-2004
Satellite Radio
Overview
Growth in the Satellite Radio Market
Figure 175: Total U.S. subscription sales of satellite radio, at current prices, 2001-2004
Camera Phones: A New Technology
Overview
Sales of Camera Phones Continue to Grow
Figure 176: Total U.S. unit sales of camera phones, 2002-2004
Figure 177: Total global unit sales of camera phones, 2002-2004
PERSONAL GOODS
 APPAREL EXPENDITURES
Figure 178: Average apparel expenditures of all CUs, by age of reference person, 2002
Figure 179: Average per capita apparel expenditures of all CUs, by age of reference person, 2002
Figure 180: Share of total apparel expenditures of all CUs, by age of reference person, 2002
Themes and Trends in Apparel Spending
Figure 181: Total U.S. sales of apparel online and via catalogs, at current and constant prices, 1999-2004
 GROWING NUMBER OF WIRED HOMES SPUR ETAILING
Figure 182: U.S. residential Internet connections, 1997-2005
Who Shops Online?
Figure 183: Penetration level of online apparel shoppers, January-September 2003
Why They Shop Online
Figure 184: Attitudes towards apparel distant shopping, July 2004
The Disadvantages of Online Shopping
Figure 185: Reasons for not distant shopping for clothes, July 2004
 OTHER EXPENDITURES
Overview
Figure 186: Average expenditures of all CUs on other goods/services, by age of reference person, 2002
Figure 187: Average per capita expenditures of all CUs on other goods/services, by age of reference person, 2002
Figure 188: Share of total expenditures of all CUs on other goods/services, by age of reference person, 2002
Themes and Trends in Other Expenditures
Tobacco Products and Supplies
Adult smoking trends
Figure 189: Number of adult cigarette smokers, by gender, 1993-2001
Figure 190: Index of adult cigarette smokers, by gender, 1997-2001
Figure 191: Percentage of U.S. adult population who smoke, by gender, 1993-2001
Figure 192: Percentage of cigarette smokers aged 25 and older, by race/ethnicity and educational attainment and among black males by educational attainment, 1995-2001
The Size of the Cigarette Market
Figure 193: Total U.S. retail sales of cigarettes, at current and constant prices, 1999-2004
Figure 194: Cigarette user’s dollar, 1991-2003
Figure 195: U.S. wholesale prices on premium brand cigarettes, 1995-2002
Life Insurance
The Size of the Life Insurance Market
Figure 196: Value of individual life insurance premiums in the U.S., 1999-2004
Graph 19: Annual percentage change of individual life insurance policies, premiums, and first-year premiums, 1996-2002
Figure 197: Value of individual life insurance purchases and in-force policies in the U.S., 1998-2003
Figure 198: Volume of individual life insurance purchases and in force policies in the U.S., 1999-2003
Personal Care Products
Hair Removal and Shaving Products
The Size of the Shaving and Hair Removal Products Market
Figure 199: Total U.S. retail sales of shaving and hair removal products, at current and constant prices, 1999-2004
Trends in Hair Styling Products
The Size of the Hair Styling Products Market
Figure 200: Total U.S. FDM sales of hair styling products, at current and constant prices, 1999-2004

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