Spa Holidays - UK - January 2005

INTRODUCTION AND ABBREVIATIONS
Definitions
What is a spa?
Consumer research
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
Break the image of spa holidays being “too expensive”
The spa holiday market grows via “pyramid effect”
Spa holidays are not about individual, but about groups
Promote the healthy approach
SUMMARY OF KEY REPORT FINDINGS
Low market penetration in the UK…
…but penetration rates are set to increase
Significant untapped potential, but also large numbers claiming no interest in spa
Differing profiles for UK day spa-goers and spa holidaymakers
Long-haul spa destinations popular
The future: Extending the core target market
MARKET FACTORS
Increased personal stress
Different spa types: Focus on medical advantages vs. beauty and relaxation
Consumer confidence and the economy
Figure 1: PDI and consumer expenditure, at current and constant prices, 1999-2009
UK population changes
Figure 2: UK population structure, by age group, 1999-2009
Lifestage
Figure 3: Adult population, by lifestage, 1999-2009
Socio-economic groups
Figure 4: Adult population, by socio-economic group, 1999-2009
Exchange rates and their impact on spa holidays
Figure 5: Annual average exchange rates for Sterling against the euro and US Dollar, 1999-2004
The impact of low-cost airlines
Figure 6: Scheduled passengers carried by main low-cost airlines, 1999-2004
Growth of the singles market
Growth of corporate travel incentives
Figure 7: Payment of spa visits in past 12 months, 2003
More male spa-goers
European health insurance reforms demand increased commercial focus in European spas
UK interest in health, beauty and skincare
Figure 8: Agreement with the statements “I’m interested in innovations in cosmetics” and “I use products to keep my skin young and supple”, by demographic sub-group, 2004
Figure 9: Agreement with the statements “I’m interested in innovations in cosmetics” and “I use products to keep my skin young and supple”, by lifestage, working status & geographic region, 2004
Trends in health and beauty
Figure 10: Agreement with statements on personal care, 2001-04
Figure 11: Agreement with the statements “What I want most is to look attractive/well groomed” and “I do a lot to keep in shape”, by demographic sub-group, 2004
Specialist treatments
MARKET SIZE AND TRENDS
Figure 12: Experience of spas and spa holidays, October 2004
 AVERAGE COST OF SPA HOLIDAY
Figure 13: Estimated cost of UK outbound spa holidays, 2004
THE SUPPLY STRUCTURE
Destinations increasing in popularity
Figure 14: Condé Nast Top 10 Spas worldwide, 2003
 SPECIALIST SPA OPERATORS
A Spa to Life
Caribtours
Champneys Health Resorts
Erna Low
Thermalia
 ‘LUXURY’ OPERATORS
International Travel Connections Ltd
La Joie de Vivre Travel
Tropical Locations
 MAINSTREAM OPERATORS
First Choice Holidays
TUI UK
Trade bodies
British International Spa Association (BISA)
European Spa Association (ESPA)
International Spa Association (ISPA)
Spa Business Association (SpaBA)
THE CONSUMER
 SPA HOLIDAYS TAKEN
Figure 15: Experience of spas and spa holidays, October 2004
Figure 16: Spa facility/holiday attendance, by gender, age and socio-economic group, October 2004
Figure 17: Spa facility/holiday attendance, by region and ACORN categories, October 2004
Figure 18: Spa facility/holiday attendance, by detailed lifestage groups, October 2004
Figure 19: Spa facility/holiday attendance, by media usage, supermarket usage and commercial TV viewing, October 2004
CONSUMER BEHAVIOUR AND TARGETING OPPORTUNITIES
 PERSONAL BEAUTY AND CARE
Figure 20: Statements about beauty, care and spas, October 2004
 AGREEMENT WITH BEAUTY, CARE AND SPAS STATEMENTS BY SPA VISITING
Figure 21: Agreement with beauty, care and spa statements by spa visiting, October 2004
 ENTICING FACTORS FOR TAKING A SPA HOLIDAY
Figure 22: Enticing factors for taking a spa holiday, October 2004
 NON-SPA HOLIDAYMAKERS AND LAPSED SPA HOLIDAYMAKERS AND ENTICING FACTORS
Figure 23: Spa holidaymakers’ top enticing factors for taking a spa holiday, October 2004
Main sole enticing factor chosen
Figure 24: Single enticing factor chosen, October 2004
 SPA TARGET GROUPS
Spa Lovers (14% of respondents or 6.8 million adults)
Harmony Strivers (19% of respondents or 9.3 million adults)
Active Health Seekers (8% of respondents or 3.9 million adults)
The Indifferent (59% of respondents or 28.8 million adults)
Figure 25: Spa target groups, by gender, age and socio-economic group, October 2004
Figure 26: Spa target groups, by geographic region and ACORN category, October 2004
Figure 27: Spa target groups, by detailed lifestage groups, October 2004
Figure 28: Spa target groups, by media usage, supermarket usage, and commercial TV viewing, October 2004
Spa target groups by spa attendance/non-attendance
Figure 29: Spa target groups, by spa attendance/non-attendance, October 2004
Spa target groups and chosen enticements to take a spa holiday
Figure 30: Spa target groups by enticements to take a spa holiay, October 2004
CONSUMER BEHAVIOUR AND TARGETING OPPORTUNITIES – DETAILED DEMOGRAPHICS
Agreement with statements about beauty, care and spas
Figure 31: Agreement with statements about beauty, care and spas, by demographic group, October 2004
Figure 32: Agreement with top statements about beauty, care and spas, by geographic region and ACORN category, October 2004
Figure 33: Agreement with top statements about beauty, care and spas, by detailed lifestage group, October 2004
Figure 34: Agreement with top statements about beauty, care and spas, by media usage, supermarket usage and commercial TV viewing, October 2004
CONSUMER BEHAVIOUR AND TARGETING OPPORTUNITIES – DETAILED DEMOGRAPHICS
Enticing factors for taking a spa holiday
Figure 35: Most popular enticing factors for taking a spa holiday, by gender, age and socio-economic group, October 2004
Figure 36: Most popular enticing factors for taking a spa holiday, by geographic region and ACORN category, October 2004
Figure 37: Most popular enticing factors for taking a spa holiday, by detailed lifestage, October 2004
Figure 38: Most popular enticing factors for taking a spa holiday, by media usage, supermarket usage and commercial TV viewing, October 2004
Figure 39: Next most popular enticing factors for taking a spa holiday, by gender, age and socio-economic group, October 2004
Figure 40: Next most popular enticing factors for taking a spa holiday, by geographic region and ACORN categories, October 2004
Figure 41: Most popular enticing factors for taking a spa holiday, by detailed lifestage, October 2004
Figure 42: Most popular enticing factors for taking a spa holiday, by media usage, supermarket usage and commercial TV viewing, October 2004
THE FUTURE
Emergence of global spa chains and brands
Expanding target markets
Spa combination holidays
Growth in medical spas
Setting quality standards
Standardisation of Training
Experts’ future predictions
FORECAST
Scenario-forecasting
Scenario-groups:
Scenario 1: Static
Figure 43: Scenario 1 for spa holiday scenario groups, October 2004
Scenario 2: Optimistic
Figure 44: Scenario 2 for spa holiday scenario groups, October 2004
Scenario 3: Pessimistic
Figure 45: Scenario 3 for spa holiday scenario groups, October 2004
Scenario Limitations: