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Facial Skincare - US - January 2006

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Note on IRI data adjustments
Abbreviations & terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Age-consciousness and population shifts drive the market
Technology leads a quickly growing market
Specific needs fragment facial skincare segments
Advertisers emphasize science
Prestige products dominate the market
Consumers seek specialized formulas
Increased demands projected for anti-aging products
MARKET DRIVERS
Age-defying properties lead consumers
Generational change
Figure 1: U.S. population projections, 2000-2009
Baby boomers and disposable income
Figure 2: Median household income by age of householder, 2003
The Metrosexual—from fashion to function
Figure 3: Men’s attitudes towards grooming, by age, March 2003
Natural, nutracosmetic, and cosmeceutical new product innovation
Natural and nutracosmetics
Cosmeceuticals
Consumers seek shelter from the sun
Masstige
Figure 4: New facial skincare products introduced according to GNPD, 2001-Q3 2004
Age-conscious ethnic consumers
Figure 5: Willingness to spend what is necessary to appear younger, by ethnicity, January-April, 2004
Figure 6: Projected growth of U.S. racial and ethnic groups, 2004-2010
Graph 1: Projected growth of U.S. racial and ethnic groups, 2000, 2005, 2010
MARKET SIZE & TRENDS
Figure 7: Total U.S. retail sales of facial skincare products, at current and constant prices, 1999-2004
Graph 2: Total U.S. retail sales of facial skincare products, at current and constant prices, 1999-2004
MARKET SEGMENTATION
Overview
Figure 8: Total FDM sales of facial skincare products, segmented by type, 2002 & 2004
Graph 3: Total FDM market share of sales of facial skincare products, segmented by type, 2004
Cleansers
Figure 9: Total FDM sales of facial skincare cleansers, at current and constant prices, 2002-2004
Anti-aging
Figure 10: Total FDM sales of facial skincare anti-aging products, at current and constant prices, 2002-2004
Moisturizers
Figure 11: Total FDM sales of facial skincare moisturizing products, at current and constant prices, 2002-2004
Acne care remedies
Figure 12: Total FDM sales of facial skincare acne care remedies, at current and constant prices, 2002-2004
Fades/bleaches
Figure 13: Total FDM sales of facial skincare fades/bleaches, at current and constant prices, 2002-2004
SUPPLY STRUCTURE
 FDM SALES BY MANUFACTURER
Overview
Figure 14: Manufacturer sales of FDM facial skincare products in the U.S., 2003 & 2004
Cleansers
Figure 15: Manufacturer brand FDM sales of facial cleansing products in the U.S., 2003-2004
Anti-aging
Figure 16: Manufacturer brand sales of facial anti-aging products in the U.S., 2003-2004
Moisturizers
Figure 17: Manufacturer brand sales of facial moisturizing products in the U.S., 2003-2004
Acne care remedies
Figure 18: Manufacturer brand sales of facial acne care remedy products in the U.S., 2003-2004
Fades/bleaches
 COMPANY PROFILES
Procter & Gamble
Johnson & Johnson
L’Oréal
Unilever
Estée Lauder
Avon
Mary Kay
Other companies
ADVERTISING & PROMOTION
Estée Lauder
L'Oréal
Avon
Johnson & Johnson
Procter & Gamble
Unilever
RETAIL DISTRIBUTION
Introduction
Figure 19: U.S. FDM retail sales of facial skincare products, by channel, 2002 & 2004
Drug stores
Figure 20: U.S. drug store sales of facial skincare products, at current and constant prices, 2002-2004
Drug store operating data
Figure 21: Top drug store operating statistics, latest fiscal year-end
Figure 22: Percentage change from latest fiscal year-end versus year prior
Supermarkets
Figure 23: U.S. food store sales of facial skincare products, at current and constant prices, 2002-2004
Supermarket operating data
Figure 24: Top supermarket operating statistics, latest fiscal year-end
Figure 25: Percentage change from latest fiscal year-end versus year prior
Mass merchandisers and clubs
Figure 26: U.S. mass merchandiser and club store sales of facial skincare products, at current and constant prices, 2002-2004
Mass merchandisers and club operating data
Figure 27: Top mass merchandiser operating statistics, latest fiscal year-end
Figure 28: Percentage change from latest fiscal year-end versus year prior
THE CONSUMER
Introduction
 ADULT USE OF FACIAL SKINCARE PRODUCTS
Use of cleansing/medicated products and moisturizers
Figure 29: usage of moisturizers and cleansers, January 2004-April 2004
Figure 30: usage of moisturizers and cleansers, by age, January 2004-April 2004
Figure 31: Usage of moisturizers and cleansers, by race/hispanic origin, January 2004-April 2004
Preferred types of cleansers and medicated products
Figure 32: Preferred types of facial cleansing and medicated products, January 2004-April 2004
Figure 33: Preferred types of facial cleansing and medicated products, by race/hispanic origin, January 2004-April 2004
Reasons for use
Figure 34: Conditions for which cleansers and moisturizers are used, January 2004-April 2004
Figure 35: Conditions for which cleansers and moisturizers are used, by age, January 2004-April 2004
Usage frequency
Figure 36: Usage frequency of specific facial skincare products, January 2004-April 2004
Preferred types and forms of moisturizers
Figure 37: Preferred types and forms of facial skincare products, January 2004-April 2004
Figure 38: Preferred types and forms of facial skincare products, by age, January 2004-April 2004
Figure 39: Preferred types and forms of facial skincare products, by race/hispanic origin, January 2004-April 2004
Frequency of moisturizer use
Figure 40: Frequency of moisturizer use, January 2004-April 2004
Type of brands used
Figure 41: Preferred types of brand of cleansers and moisturizers, January 2004-April 2004
Figure 42: Preferred types of brand of cleansers and moisturizers, by race/Hispanic origin, January 2004-April 2004
Attitudes towards aging
Figure 43: Attitudes towards aging, January 2004-April 2004
Figure 44: Attitudes towards aging, by race/ethnicity, January 2004-April 2004
 TEEN USE OF FACIAL SKINCARE PRODUCTS
Figure 45: Teenage usage of moisturizers and cleansers, January 2004-April 2004
Figure 46: Teenage usage of moisturizers and cleansers, by age, January 2004-April 2004
Figure 47: Teenage usage of moisturizers and cleansers, by race/Hispanic origin, January 2004-April 2004
Preferred types and forms of cleansers and moisturizers among teens
Figure 48: Teen preferences for types of cleansers and types and forms of moisturizers, January 2004-April 2004
Frequency of use among teens
Figure 49: Frequency of teen use of facial cleansing and medicated products, January 2004-April 2004
 APPROACHES TO SKINCARE
Products used
Figure 50: Products regularly used for facial skincare, November 2004
Figure 51: Products regularly used for facial skincare, by age, November 2004
Main goals for using skincare products
Figure 52: Main goals for using skincare products, November 2004
Figure 53: Main goals for using skincare products, by age, November 2004
Importance of product ingredients
Figure 54: Function of ingredients in products currently owned, November 2004
Figure 55: Function of ingredients in products currently owned, by age, November 2004
Beliefs about healthy skincare and product efficacy
Figure 56: Attitudes towards genetics, nature, and product efficacy in skincare, November 2004
Figure 57: Attitudes towards genetics, nature, and product efficacy in skincare, November 2004
 SUMMARY
FUTURE & FORECAST
 FUTURE TRENDS
Innovation vs. ancient wisdom
Shifting numbers and attitudes in the consumer base
Migration of prestige and specialty products to FDM outlets
 MARKET FORECAST
Facial skincare products
Figure 58: Forecast of total U.S. retail sales of facial skincare products, at current and constant prices, 2004-2009
Graph 4: Trends in sales of facial skincare products at current prices, 1999-2009
Facial skincare cleansers
Figure 59: Forecast of U.S. FDM sales of facial skincare cleansers, at current and constant prices, 2004-2006
Facial skincare anti-aging products
Figure 60: Forecast of U.S. FDM sales of facial skincare anti-aging products, at current and constant prices, 2004-2006
Facial skincare moisturizing products
Figure 61: Forecast of U.S. FDM sales of facial skincare moisturizing products, at current and constant prices, 2004-2006
Facial skincare acne care remedies
Figure 62: Forecast of U.S. FDM sales of facial skincare acne care remedies, at current and constant prices, 2004-2006
Facial skincare fades/bleaches
Figure 63: Forecast of U.S. FDM sales of facial skincare fades/bleaches, at current and constant prices, 2004-2006
Forecast Factors
MARKET SIZE AND TRENDS—UPDATE
Figure 64: FDM sales of facial skincare products, at current and constant prices, 2000-05
Wal-Mart
Department stores
Other channels
MARKET SEGMENTATION—UPDATE
Overview
Figure 65: FDM sales of facial skincare products, segmented by type, 2003 and 2005 (est.)
Facial cleansers
Figure 66: FDM sales of facial skincare cleansers, at current and constant prices, 2000-05
Facial anti-aging products
Figure 67: FDM sales of facial anti-aging products, at current and constant prices, 2000-05
Acne care remedies
Figure 68: FDM sales of acne care remedies, at current and constant prices, 2000-05
Facial moisturizer products
Figure 69: FDM sales of facial moisturizer products, at current and constant prices, 2000-05
Fades/bleaches
Figure 70: FDM sales offades/bleaches, at current and constant prices, 2000-05
FUTURE & FORECAST—UPDATE
 FUTURE TRENDS
Innovation vs. ancient wisdom
Shifting numbers and attitudes in the consumer base
Migration of prestige and specialty products to FDM outlets
 MARKET FORECAST—UPDATED
Facial skincare products
Figure 71: Forecast of total U.S. FDM sales of facial skincare products, at current and constant prices, 2005-10
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS
Avon: Mark Skin Singles for Behaving Skin Pack
AmorePacific: Contour Lift Eye Creme
Buille Care: Refinement Sensitive Skin Scrub
L’Oréal USA: L’Oréal Dermo-Expertise RevitaLift Eye Anti-Wrinkle Cream
Shiseido:  Shiseido Men Hydrating Lotion
Avon Products: VitaMoist Face Cream Reformulation
Johnson & Johnson: Clean & Clear Advantage Acne Clearing System
True Cosmetics: Anti-Aging Youth Revealing Complex
Beirsdorf: Eucerin Redness Relief Daily Perfecting Lotion
Procter & Gamble: Olay Regenerist Continuous Night Recovery

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