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Bingo - UK - May 2005

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
Lifestage and Special Groups
 ABBREVIATIONS
PREMIER INSIGHT
Increasing average spend
Playing to socialise versus playing just to win
SUMMARY OF KEY REPORT FINDINGS
Steady but unspectacular progress
The social side more important than ever
Machines make an important contribution
A new Gambling Act, but no threat from more casinos
Two giants continue to straddle the market
Other club brands have regional bases
A more optimistic future?
MARKET FACTORS
Economic trends
Figure 1: PDI and consumer expenditure, 2000-10
Population trends – positive and negative implications for the bingo market
Age
Figure 2: Trends in the structure of the UK adult population aged 18+, by gender and age, 2000-10
Lifestage
Figure 3: The UK adult population, by lifestage, 2000-10
Socio-economic groups
Figure 4: Socio-economic groups, by percentage change 2000-05 and 2005-10
The gender wage gap
Figure 5: Gross mean annual pay in the UK, by age, gender and working status, 2004
Deregulation and new legislation (Gambling Act 2005)
Plans to ban smoking
Other types of gambling
Figure 6: Participation rates for range of most popular gambling activities, July 2004
Bingo on the Internet – a potential winner?
Figure 7: Websites actually purchased from in the last three months, 2002-05
MARKET SIZE AND TRENDS
Figure 8: The bingo market in Great Britain, 2000-05
Number of clubs
Figure 9: Number of bingo clubs currently operating in Britain, 1994-2005
Figure 10: Admissions to bingo clubs, 2000-05
Figure 11: Bingo admissions and average spend per head, 2000-05
MARKET SEGMENTATION
Figure 12: Bingo clubs’ gross revenue, by source, 2000-04
Bingo game revenues
Gaming machine revenues
Figure 13: Number of gaming machines in bingo clubs, by machine category, 2000-04
Other revenues
THE SUPPLY STRUCTURE
Figure 14: Multiple operators of licensed bingo clubs, 2003 and 2005
Gala Group Ltd
Figure 15: Gala Group financial performance, 2000-04
Mecca Bingo (Rank Group Plc)
Figure 16: Mecca Bingo UK, financial performance, 2000-04
Top Ten Holdings
Carlton Clubs
Other companies
ADVERTISING AND PROMOTION
Media advertising
Figure 17: Media advertising expenditure by bingo operators, the top three spenders, 2000 and 2004
New media
Trade associations
THE CONSUMER
Participation in bingo
Figure 18: Participation in bingo (admission charged), 2001-04
Participation in bingo by demographic groups
Figure 19: Participation in bingo (admission charged), by gender, age, socio-economic group and working status, 2004
Figure 20: Participation in bingo (admission charged), by marital status, lifestage groups, presence of children and Mintel's Special Groups, 2004
Figure 21: Participation in bingo (admission charged), by region and household size, 2004
Bingo consumer summary
Figure 22: Participation in bingo (admission charged), by media and shopping habits, 2004
Bingo players – what other forms of gambling do they play?
Figure 23: Bingo players’ participation in other forms of gambling, 2004
How bingo players spend their leisure time
Frequency of visiting restaurants
Figure 24: Frequency of visiting restaurants, 2004
Frequency of using pubs and bars
Figure 25: Frequency of visiting pubs and bars, 2004
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES
Attitudes towards lifestyle by interest in bingo
Figure 26: Participation in bingo (where admission charged), by lifestyle statements, 2004
 BINGO TARGET GROUPS
Spendthrifts (31% of the sample or 1 million adults)
Cautious Spenders (27% of the sample or 0.9 million adults)
Fun Lovers (25% of the sample or 0.8 million adults)
Money Wise Conservatives (17% of the sample or 0.6 million adults)
Consumer target groups by demographics
Figure 27: Bingo target groups, by gender, age, socio-economic group and working status, 2004
Figure 28: Bingo target groups, by marital status, lifestage groups, presence of children and Mintel’s Special Groups, 2004
Figure 29: Bingo target groups, by region and household size, 2004
Bingo target group summary
Figure 30: Bingo consumer target groups, by media, 2004
Cautious Spenders (27% of the sample or 12.6 million adults)
Fun Lovers (25% of the sample or 11.6 million adults)
Money Wise Conservatives (17% of the sample or 7.9 million adults)
Bingo target groups and participation in bingo
Figure 31: Bingo consumer target groups, by participation in bingo (admission charged), 2004
Bingo target groups and other forms of gambling
Figure 32: Bingo target groups, by participation in other forms of gambling, 2004
How the bingo consumer target groups spend their leisure time
Frequency of visiting restaurants
Figure 33: Bingo consumer target groups, by frequency of visiting restaurants, 2004
Frequency of using pubs and bars
Figure 34: Bingo consumer target groups, by frequency of visiting pubs and bars, 2004
THE FUTURE
Gambling Act 2005 – a new beginning?
Demographic challenges
Smoking – the greatest immediate threat?
Minimal growth for the future
Figure 35: Forecast of gross expenditure at bingo clubs, 2005-10
A mature market
Higher spend per head to compensate for declining admissions
Figure 36: Forecast of admissions and average spend per head at bingo clubs, 2005-10
Figure 37: Forecast of admissions and average spend per head at bingo clubs, 2005-10
Factors incorporated in the forecast

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