Vegetarian Foods - US - July 2005

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
A $1.2 billion market in 2005
Defining the vegetarian food market
Physical and health concerns as market drivers
Social and environmental drivers
Religious and ethical considerations
Occasional vegetarians
The category is comprised of five segments
Big and small players contribute to sales
Advertising and promotion
Competition between supermarkets and natural supermarkets
Few consumers are true vegetarians
Reasons for not eating meat
Aging Baby Boomers will drive market
Diet fads and trends
Market forecast to grow to over $1.7 billion by 2010
MARKET DRIVERS
Physical/health concerns
Dairy-sensitivity and lactose-intolerance
Figure 1: Lactose-intolerance among various races/ethnicities, 1994
Diet trends and fads—low-carb, glycemic index, low-calorie
Other health issues
Food-borne illness
Social/environmental factors
Concern for the ethical treatment of animals
Concern for the environment
Figure 2: Positive attributes of natural products (attribute ranked as “very important”), September/October 2004
Spiritual/religious factors
Vegetarian and kosher food
Figure 3: Reasons for purchasing kosher products, April 2005
Ethical and spiritual vegetarianism
Strict vegetarians
Figure 4: American population projections, by age, 2000-10
Occasional vegetarians
MARKET SIZE AND TRENDS
Figure 5: U.S. sales of vegetarian food in FDM and natural food store channels, at current and constant prices, 2000-05
MARKET SEGMENTATION
Figure 6: Sales of vegetarian food in FDM and natural food stores, segmented by type of food, 2003 and 2005*
Milk substitutes
Figure 7: Sales of milk substitutes in FDM and natural food stores, at current and constant prices, 2000-05
Figure 8: Price per pint and number of pints sold of milk substitutes in FDM channels, 2000-05
Meat and poultry substitutes
Figure 9: Sales of meat and poultry substitutes in FDM and natural food stores, at current and constant prices, 2000-05
Egg substitutes
Figure 10: Sales of egg substitutes in FDM and natural food stores, at current and constant prices, 2000-05
Cheese substitutes and tofu
Figure 11: Sales of cheese substitutes and tofu in FDM and natural food stores, at current and constant prices, 2000-05
Other vegetarian foods
Figure 12: Sales of other vegetarian food in FDM and natural food stores, at current and constant prices, 2000-05
SUPPLY STRUCTURE
 COMPANIES AND BRANDS
Figure 13: Manufacturer sales of vegetarian food in the U.S., 2002 and 2004
Milk substitutes
Figure 14: Manufacturer brand sales of milk substitutes in the U.S., 2002 and 2004
Meat substitutes
Figure 15: Manufacturer brand sales of meat substitutes in the U.S., 2002 and 2004
Egg substitutes
Figure 16: Manufacturer brand sales of egg substitutes in the U.S., 2002 and 2004
Cheese substitutes and tofu
Figure 17: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004
Other vegetarian food
Figure 18: Manufacturer brand sales of cheese substitutes and tofu in the U.S., 2002 and 2004
 MAJOR MANUFACTURERS
White Wave (Dean Foods)
Kellogg
ConAgra
Kraft/Boca
Amy’s Kitchen
8th Continent
ADVERTISING AND PROMOTION
Dean Foods/White Wave
8th Continent
Kraft/Boca
Kellogg
RETAIL DISTRIBUTION
Introduction
Figure 19: U.S. retail sales of vegetarian foods, by channel, 2003 and 2005
Supermarkets
Figure 20: Supermarkets sales of vegetarian foods, at current and constant prices, 2000-05
Natural supermarkets
THE CONSUMER
Introduction
Household usage of meat substitutes
Figure 21: Household usage of meat substitutes, January-September 2004
Figure 22: Household usage of meat substitutes, by cohort, January-September 2004
Types of meat substitutes used
Figure 23: Types of meat substitutes used in households, January-September 2004
Figure 24: Types of meat substitutes used in households, by age, January-September 2004
Figure 25: Types of meat substitutes used in households, by household income, January-September 2004
Figure 26: Types of meat substitutes used in households, by race/Hispanic origin, January-September 2004
Brands of meat substitutes used
Figure 27: Brands of meat substitutes used in households, January-September 2004
Figure 28: Brands of meat substitutes used in households, by age, January-September 2004
Figure 29: Brands of meat substitutes used in households, by race/Hispanic origin, January-September 2004
Frozen or refrigerated?
Figure 30: Frozen or refrigerated meat substitutes used in households, January-September 2004
Usage of specific meat analog products
Figure 31: Usage of specific meat analog products, May-June 2005
Figure 32: Usage of specific meat analog products, by age, May-June 2005
Meat consumption patterns
Figure 33: Meat consumption patterns, May-June 2005
Figure 34: Meat consumption patterns, by age, May-June 2005
Why vegetarians/vegans do not eat meat
Figure 35: Reasons for not eating meat, May-June 2005
Types of meatless snacks/meals preferred
Figure 36: Preferred meatless snacks or meals, May-June 2005
Vegetarian attitudes and lifestyles
Figure 37: Respondents who consider themselves to be vegetarian, January-September 2004
Figure 38: Attitudes and opinions of vegetarians vs. non-vegetarians, January-September 2004
Summary
FUTURE AND FORECAST
 FUTURE TRENDS
Empty nesters looking for healthy and convenient foods
Figure 39: U.S. population, by age, 2000-10
Losing weight vegetarian style
More vegetarian choices in foodservice
 MARKET FORECAST
Vegetarian food
Figure 40: Forecast of total U.S. sales of vegetarian food, at current and constant prices, 2005-10
Milk substitutes
Figure 41: Forecast of U.S. sales of milk substitutes, at current and constant prices, 2005-10
Meat and poultry substitutes
Figure 42: Forecast of U.S. sales of meat and poultry substitutes, at current and constant prices, 2005-10
Egg substitutes
Figure 43: Forecast of U.S. sales of egg substitutes, at current and constant prices, 2005-10
Forecast factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS
Kitchens of India: Spinach with Cottage Cheese and Sauce
Wegmans: Organic Firm Tofu
Organic Pineapple Teriyaki Tofu Cutlet
Bigger Burger Vegetable Protein Patties
Morningstar Farms: Vegan Tuna
Morningstar Farms: Honey Mustard Veggie Chik’n Tenders
APPENDIX: COHORT DEFINITIONS
Figure 44: Description of lifestyle cohorts in the married couples segment, 2004
Figure 45: Description of lifestyle cohorts in the single females segment, 2004
Figure 46: Description of lifestyle cohorts in the single males segment, 2004
Figure 47: Description of nonclassifiable lifestyle cohorts, 2004