Green and Ethical Consumers - UK - January 2007

ISSUES IN THE MARKET
Consumer Attitudes: This section looks at what consumers think about ethical and environmental issues, and about their own role in trying to do something about them. It also identifies consumer typologies based on these attitudes.
Mintel-commissioned research
Definitions
ACORN
Definitions
 ABBREVIATIONS
INSIGHTS AND OPPORTUNITIES
Money, Money, Money
Education, Education, Education
Ethical fashion
Companies just trying to look good
LIFESTYLE SECTOR IN BRIEF
 WHAT CONCERNS CONSUMERS?
Figure 1: Most popular environmental/ethical issues, October 2006
 AMBIVALENCE ABOUT GREEN AND ETHICAL CONSUMERISM
 GOOD BEHAVIOUR
 THE RIGHT SORT OF GREEN?
Figure 2: Environmental and ethical typology groups, October 2006
Keen to be Green (24% of consumers)
Greener-than-Thou (16%)
Confused but Willing (23%)
Green Overload (17%)
Too Busy to Care (20%)
SECTOR ENVIRONMENT
 GROCERY SHOPPING
 ENERGY SAVING IN THE HOME
 TRANSPORT
 FASHION AND BEAUTY
 HOLIDAYS AND TRAVEL
 IMPACT ON SPENDING
Figure 3: The value of ethical consumerism, 2001-05
Figure 4: Ethical consumerism in the UK, by sector, 2005
 THE FUTURE ACCORDING TO STERN
FAST FORWARD TRENDS
Trend 1: Back to the Future
Definition
Concept
Market touchpoints/implications
Trend 2: Does My Ego Look Big in This?
Definition
Concept
Market touchpoints/implications
Trend 3: Hire Hire
Definition
Concept
Market touchpoints/implications
INNOVATIONS
Red stands for green and ethical
Fairtrade multiplies and extends
Green thinking is not just about fair-trade
And it’s not just in supermarkets
Thinking about the environment
Blue sky thinking is becoming real
Financial products
Even weddings can be organic!
CONSUMER PRIORITIES: THE ISSUES
 KEY POINT SUMMARY
 MARKETING MESSAGES
 THE ISSUES
Figure 5: Environmental and ethical issues which are of concern, October 2006
Environmental v ethical
Figure 6: Most popular environmental/ethical issues, October 2006
Most people have lots of worries
Figure 7: The number of statements chosen, October 2006
A recycling-conscious nation?
Figure 8: Issues most mentioned, by number of statements chosen, October 2006
Men and women have different concerns
Figure 9: Environmental and ethical issue which are of most concern, by gender, October 2006
The uncaring young
Figure 10: Mentioning of any environmental and any ethical issues, by age, October 2006
Looking back to 1990
Figure 11: Concern about environmental and ethical issues, by age, 1990* and 2006
Saving the world varies by region
Figure 12: Highest and lowest interest in environmental and ethical issues, by region, October 2006
CONSUMER ATTITUDES
 KEY POINTS:
 MARKETING MESSAGES
 OVERVIEW OF ATTITUDES
 HISTORICAL PERSPECTIVE
 WHAT DO PEOPLE THINK ABOUT ENVIRONMENTAL AND ETHICAL ISSUES?
Figure 13: Agreement/disagreement with statements regarding environmental and ethical issues, October 2006
A mixed message
Opinions of AB consumers
Figure 14: Views expressed in focus groups among ABs, September 2006
Feel strongly enough to take action:
Companies just trying to look good:
Not much point in taking action:
Guilt about lack of action:
Getting fed up with hearing about the issues:
Doing what they believe in
Figure 15: Balance between those who agree/disagree that ‘I feel strongly enough to try to take these issues into consideration whenever possible, even if it isn't always convenient for me to do so’, by age and socio-economic group, October 2006
That guilty feeling
Figure 16: Those most likely to agree ‘I sometimes feel guilty that I do not do enough to take these issues into consideration’. October 2006
Avoiding the issues
Cynical consumers
Figure 17: Those who are most likely to agree ‘Companies are just using these issues to try to make themselves look good’, October 2006
No timers
 CONSUMER TYPOLOGIES
Figure 18: Environmental and ethical typology groups, October 2006
Figure 19: Typologies, by mean scores, October 2006
Demographic analysis
Figure 20: Green and ethical typologies, by gender, October 2006
Figure 21: Green and ethical typologies, by age, October 2006
Figure 22: Green and ethical typologies, by socio-economic group, October 2006
Figure 23: Green and ethical typologies, by region, October 2006
The pace of city life hinders green living
Figure 24: Green and ethical typologies, by lifestage, October 2006
Media usage
Environmental and ethical concerns – by typology
 THE FUTURE IS…‘GREEN’?
The demographic scenario
Figure 25: Green and ethical typologies forecast – assuming a static scenario, 2006 and 2011
Positively Green or a Green Backlash?
The likely scenario
Figure 26: Green and ethical typologies forecast – assuming a positive scenario, 2006 and 2011
Figure 27: The winners and losers – Green & ethiical typologies groups, 2006-11
 FUTURE CHANGES BY AGE AND SOCIO-ECONOMIC GROUP
CONSUMER BEHAVIOUR
 KEY POINTS:
 MARKETING MESSAGES
 INFLUENCES ON BEHAVIOUR
Figure 28: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, October 2006
It’s money that makes the difference
Thinking about themselves
Is there any point?
But attitudes do fluctuate
Figure 29: Variation in the top four factors when deciding to take environmental and ethical issues into consideration in daily life, by age, October 2006
Canny Scots
Figure 30: Variation in the top four factors when deciding to take environmental and ethical issues into consideration in daily life, by region, October 2006
Idealistic ABC1s
Figure 31: Variation in the top four factors when deciding to take environmental and ethical issues into consideration in daily life, by socio-economic group, October 2006
 THE OVERALL PICTURE
 MOTIVATING FACTORS BY TYPOLOGY
 GREEN AND ETHICAL BEHAVIOUR
Figure 32: Green and ethical behaviour, October 2006
 DO ATTITUDES INFLUENCE BEHAVIOUR?
GREEN AND ETHICAL GROCERY SHOPPING
 KEY POINTS;
 MARKETING MESSAGES
 WHOSE SHOPPERS ARE GREENEST?
Waitrose
Marks & Spencer
Sainsbury’s
Co-op
Tesco
Somerfield
Morrisons
Asda
Iceland
Figure 33: Green and ethical typologies, by supermarket usage, October 2006
 LOCAL SHOPPING
Supermarkets are not the only place to buy food
Figure 34: Use of local independent shops and/or purchasing of locally produced goods, October 2006
User groups
Town v country
Figure 35: Those who use local independent shops and those who buy locally produced goods, by area, October 2006
Environmental and ethical concerns of local shoppers
Motivating factors for local shoppers
 ORGANIC AND FAIR TRADE
Purchasing levels
Figure 36: Penetration of organic and/or fair trade products, October 2006
Buying groups
Environmental and ethical concerns of those who buy organic and fair trade products
Figure 37: The most common environmental and ethical concerns of those who buy organic and fair trade products, October 2006
Buying organic is not always for altruistic reasons
Fair trade buyers think on a wide scale
Other research findings
Class does count
Can food be ethical?
Figure 38: Most common interpretations of ‘ethical foods’, March 2006
Whose job is it?
 ECOLOGICALLY FRIENDLY HOUSEHOLD PRODUCTS
A growing market
Figure 39: Purchasing of ecologically friendly household paper and/or cleaning products, October 2006
Buying groups
Environmental and ethical concerns of those who buy ecologically friendly household products
Figure 40: The most common environmental and ethical concerns of those who buy ecologically friendly household paper products and cleaning products, October 2006
Motivating factors for those who buy ecologically friendly household products
Figure 41: The top three factors influencing the environmental/ethical behaviour of those who buy ecologically friendly household paper products and cleaning products, October 2006
Other research findings
Environmental v ethical goods
A GREEN AND ETHICAL HOME LIFE?
 KEY POINTS:
 MARKETING MESSAGES
 HOME ENERGY SAVERS
Figure 42: Actions taken to save energy at home, October 2006
Constant diligence
Environmental and ethical concerns of those who take steps to save energy in the home
Figure 43: The environmental and ethical concerns of those who take steps to save energy in the home, October 2006
Motivating factors for those who take steps to save energy in the home
Figure 44: Factors influencing the environmental/ethical behaviour of those who take steps to save energy in the home, October 2006
 MAJOR CHANGES
Blue sky thinking
Some people have already done it
Thinking about the future
But money is a factor
GREEN AND ETHICAL TRANSPORT
 KEY POINTS:
 MARKETING MESSAGES
 CONGESTION CONCERN
Figure 45: Agreement that ‘I am worried about pollution and congestion caused by cars’, by average miles driven per year, 2006
 TAKING ACTION
Figure 46: Those who are trying to avoid unnessary car use, by area, October 2006
Environmental and ethical concerns of those who try to avoid unnecessary car use
Motivating factors for those who try to avoid unnecessary car use
GREEN AND ETHICAL FINANCE
 KEY POINTS:
 MARKETING MESSAGES
 THE ISSUE OF ETHICAL PERFORMANCE
The majority don’t think about it
Figure 47: Agreement/disagreement ‘I take into account the ethical performance of a company when choosing financial products and services’, October 2006
But three in ten do
And it’s not peanuts!
Figure 48: The value of ethical financial products in the UK, 2004 and 2005
Environmental and ethical concerns of those who take into account the ethical performance of a company when choosing financial products and services
Motivating factors for those who take into account the ethical performance of a company when choosing financial products and services
 CAUSE-RELATED CREDIT CARDS
GREEN AND ETHICAL FASHION AND BEAUTY
 KEY POINTS:
 MARKETING MESSAGES
 CLOTHING AND FOOTWEAR
Figure 49: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, October 2006
Shoppers with a conscience
Environmental and ethical concerns of those who would never buy clothing or footwear from companies who exploited their workers
Motivating factors for those who would never buy clothing or footwear from companies who exploited their workers
Other research findings
Figure 50: Attitudes towards ethical clothing, March 2006
Ethical Shoppers
 TOILETRIES AND COSMETICS
GREEN AND ETHICAL TRAVEL
 KEY POINTS:
 MARKETING MESSAGES
 THE IMPACT OF TOURISM
Expressing concerns
Figure 51: Concerns about tourism, October 2006
Figure 52: Concerns about the impact of tourism, by environmental and ethical typology groups, October 2006
But is it all hot air?
Figure 53: The balance between those expressing concern and those likely to take action, October 2006
 PRACTISING WHAT THEY PREACH
Figure 54: Current travel habits, October 2006
 THE ISSUE OF LOW-COST FLIGHTS
Figure 55: Usage of low-cost flights, by environmental and ethical typology groups, October 2006
 TOURISM AND THE ENVIRONMENT
Figure 56: Attitudes towards tourism and the environment, October 2006
Figure 57: Attitudes towards tourism and the environment, by environment and ethical typolgoy groups, October 2006
APPENDIX
 THE ISSUES
Figure 58: Environmental and ethical issues which are of concern, by gender, October 2006
Figure 59: Environmental and ethical issues which are of concern, by number mentioned, October 2006
Figure 60: Environmental and ethical issues which are of concern, by age, October 2006
Figure 61: Environmental and ethical issues which are of concern, by socio-economic group, October 2006
Figure 62: Environmental and ethical issues which are of concern, by region, October 2006
 ATTITUDES
Figure 63: Attitudes towards environmental and ethical issues, 2006
Figure 64: Agreement/disagreement that ‘There is too much concern for the environment’, 2001 and 2006
Figure 65: Agreement/disagreement that ‘I would be prepared to pay more for environmentally friendly products’, 2001 and 2006
Figure 66: Agreement/disagreement that ‘It’s worth paying more for organic food’, 2002 and 2006
Figure 67: Agreement/disagreement that ‘I buy fair trade products whenever available’, 2002 and 2006
Figure 68: Agreement/disagreement with statements regarding environmental and ethical issues, October 2006
Figure 69: Agreement/disagreement that ‘I feel strongly enough to try to take these issues into consideration whenever possible, even if it isn't always convenient for me to do so’, by gender, age, socio-economic group and region, October 2006
Figure 70: Agreement/disagreement that ‘I sometimes feel guilty that I don't do enough to take these issues into consideration’, by gender, age, socio-economic group and region, October 2006
Figure 71: Agreement/disagreement that ‘I don't really know what I should or should not be doing to take these issues into consideration’, by gender, age, socio-economic group and region, October 2006
Figure 72: Agreement/disagreement that ‘There is not much point in taking these issues into consideration, as we can't be sure that the things we as consumers can do will really make a difference’, by gender, age, socio-economic group and region, October 2006
Figure 73: Agreement/disagreement that ‘Companies are just using these issues to try to make themselves look good’, by gender, age, socio-economic group and region, October 2006
Figure 74: Agreement/disagreement that ‘I am too busy to take these issues into consideration’, by gender, age, socio-economic group and region, October 2006
Figure 75: Agreement/disagreement that ‘I am getting fed up with hearing about these issues’, by gender, age, socio-economic group and region, October 2006
Figure 76: Green and ethical typologies, by gender, age, socio-economic group and region, October 2006
Figure 77: Green and ethical typologies, by gender, age, socio-economic group, region and area, October 2006
Figure 78: Green and ethical typologies, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 79: Green and ethical typologies, by media usage, October 2006
Figure 80: Ethical and environmental concerns, by typology, October 2006
Figure 81: Number of ethical and environmental concerns mentioned, by typology, October 2006
 CONSUMER BEHAVIOUR
Figure 82: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by gender, October 2006
Figure 83: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by age, October 2006
Figure 84: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by region, October 2006
Figure 85: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by socio-economic group, October 2006
Figure 86: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by typology, October 2006
Figure 87: Green and ethical behaviour, October 2006
Figure 88: Number of mentions of green/ethical behaviour, by gender, age, socio-economic group and region, October 2006
Figure 89: Green energy, ethical finance and ethical clothing, October 2006
Figure 90: Green and ethical behaviour, by environmental and ethical issues which are of most concern (1), October 2006
Figure 91: Green and ethical behaviour, by environmental and ethical issues which are of most concern (2), October 2006
Figure 92: Green and ethical behaviour, by environmental and ethical issues which are of most concern (3), October 2006
Figure 93: Green and ethical behaviour, by typology, October 2006
Figure 94: Number of mentions of green/ethical behaviour, by typology, October 2006
Figure 95: Green energy, ethical finance and ethical clothing, by typology, October 2006
 GROCERY SHOPPING
Figure 96: Green and ethical typologies, by supermarket usage, October 2006
Figure 97: Environmental and ethical issues which are of most concern, by supermarket usage, October 2006
Figure 98: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by supermarket usage, October 2006
Figure 99: Local shopping, by gender, age, socio-economic group and region, October 2006
Figure 100: Local shopping, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 101: Local shopping, by household tenure and ACORN group, October 2006
Figure 102: Local shopping, by car usage, October 2006
Figure 103: Local shopping, by supermarket usage, October 2006
Figure 104: Local shopping, by media usage, October 2006
Figure 105: The environmental and ethical concerns of those who shop locally, October 2006
Figure 106: Factors influencing the environmental/ethical behaviour of those who shop locally, October 2006
Figure 107: Purchasers of organic and fair trade products, by gender, age, socio-economic group and region, October 2006
Figure 108: Purchasers of organic food and fair trade products, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 109: Purchasers of organic food and fair trade products, by supermarket usage, October 2006
Figure 110: Purchasers of organic food and fair trade products, by media usage, October 2006
Figure 111: The environmental and ethical concerns of those who buy organic and fair trade products, October 2006
Figure 112: Factors influencing the environmental/ethical behaviour of those who buy organic and fair trade products, October 2006
Figure 113: Agreement/disagreement that ‘It’s worth paying more for organic food, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
Figure 114: Agreement/disagreement that ‘I buy free-range products whenever I can’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
Figure 115: Agreement/disagreement that ‘I buy fair trade products whenever I can’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
Figure 116: Understanding of the term ‘ethical foods’, March 2006
Figure 117: Attitudes towards ethical foods, March 2006
Figure 118: Purchasers of ecologically friendly household paper products and cleaning products, by gender, age, socio-economic group and region, October 2006
Figure 119: Purchasers of ecologically friendly household paper products and cleaning products, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 120: Purchasers of ecologically friendly household paper products and cleaning products, by supermarket usage, October 2006
Figure 121: Purchasers of ecologically friendly household paper products and cleaning products, by media usage, October 2006
Figure 122: The environmental and ethical concerns of those who buy ecologically friendly household paper products and cleaning products, October 2006
Figure 123: Factors influencing the environmental/ethical behaviour of those who buy ecologically friendly household paper products and cleaning products, October 2006
Figure 124: Agreement/disagreement that ‘I would be prepared to pay more for environmentally friendly products’, by gender, age, socio-economic group, region, presence of children, working status, marital status, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
Figure 125: Agreement/disagreement that ‘I only buy products from companies whose ethics I agree with’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
 GREEN AND ETHICAL HOME LIFE
Figure 126: Energy saving in the home (1), by gender, age, socio-economic group and region, October 2006
Figure 127: Energy saving in the home (2), by gender, age, socio-economic group and region, October 2006
Figure 128: Energy saving in the home (1), by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 129: Energy saving in the home (2), by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 130: Energy saving in the home (1), by household tenure and ACORN group, October 2006
Figure 131: Energy saving in the home (2), by household tenure and ACORN group, October 2006
Figure 132: Energy saving in the home (1), by supermarket usage, October 2006
Figure 133: Energy saving in the home (2), by supermarket usage, October 2006
Figure 134: Energy saving in the home (1), by media usage, October 2006
Figure 135: Energy saving in the home (2), by media usage, October 2006
Figure 136: The environmental and ethical concerns of those who take steps to save energy in the home, October 2006
Figure 137: Factors influencing the environmental/ethical behaviour of those who take steps to save energy in the home, October 2006
Figure 138: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by gender, age, socio-economic group and region, October 2006
Figure 139: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 140: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by household tenure and ACORN group, October 2006
Figure 141: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by media usage, October 2006
Figure 142: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by supermarket usage, October 2006
Figure 143: The environmental and ethical concerns of those who would make changes to their home to make it more energy-efficient, October 2006
Figure 144: Factors influencing the environmental/ethical behaviour of those who would make changes to their home to make it more energy-efficient, October 2006
 GREEN AND ETHICAL TRANSPORT
Figure 145: Agreement/disagreement that ‘I am worried about pollution and congestion caused by cars’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
Figure 146: Those who try to avoid unnecessary car use, by gender, age, socio-economic group, lifestage, presence of children and area, October 2006
Figure 147: Those who try to avoid unnecessary car use, by car usage, October 2006
Figure 148: Those who try to avoid unnecessary car use, by supermarket usage, October 2006
Figure 149: The environmental and ethical concerns of those who try to avoid unnecessary car use, October 2006
Figure 150: Factors influencing the environmental/ethical behaviour of those who try to avoid unnecessary car use, October 2006
 GREEN AND ETHICAL FINANCE
Figure 151: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by gender, age, socio-economic group and region, October 2006
Figure 152: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 153: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by household tenure and ACORN group, October 2006
Figure 154: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by supermarket usage, October 2006
Figure 155: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by media usage, October 2006
Figure 156: The environmental and ethical concerns of those who take into account the ethical performance of a company when choosing financial products and services, October 2006
Figure 157: Factors influencing the environmental/ethical behaviour of those who take into account the ethical performance of a company when choosing financial products and services, October 2006
Figure 158: Those who use a credit card linked to a charity or ethical cause, by gender, age, socio-economic group and region, October 2006
Figure 159: Those who use a credit card linked to a charity or ethical cause, by supermarket usage, October 2006
Figure 160: Those who use a credit card linked to a charity or ethical cause, by media usage, October 2006
 GREEN AND ETHICAL FASHION AND BEAUTY
Figure 161: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by gender, age, socio-economic group and region, October 2006
Figure 162: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 163: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by household tenure and ACORN group, October 2006
Figure 164: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by supermarket usage, October 2006
Figure 165: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by media usage, October 2006
Figure 166: The environmental and ethical concerns of those who would never buy clothing or footwear from companies who were exploiting the people who make them, October 2006
Figure 167: Factors influencing the environmental/ethical behaviour of those who would never buy clothing or footwear from companies who were exploiting the people who make them, October 2006
Figure 168: Attitudes towards ethical clothing, March 2006
Figure 169: Ethical Shoppers – women, by gender, age, socio-economic group and region, March 2006
Figure 170: Ethical Shoppers – women, by lifestage, presence of children and Mintel’s Special Groups, March 2006
Figure 171: Ethical Shoppers – women, by media usage, March 2006
Figure 172: Ethical Shoppers – women, by supermarket usage, March 2006
Figure 173: Agreement/disagreement that ‘I would never buy toiletries and cosmetics that have been tested on animals’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
 GREEN AND ETHICAL TRAVEL
Figure 174: Attitudes towards holidays abroad, October 2006
Figure 175: Those concerned about the impact of tourism, and those taking action, by gender, age, socio-economic group and region, October 2006
Figure 176: Those concerned about the impact of tourism, and those taking action, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 177: Those concerned about the impact of tourism, and those taking action, by media usage, October 2006
Figure 178: Those concerned about the impact of tourism, and those taking action, by cluster group, October 2006
Figure 179: Attitudes towards flying and ethical tourism, October 2006
Figure 180: Those practising ‘active’ environmental and ethical tourism, and those flying more, by gender, age, socio-economic group and region, October 2006
Figure 181: Those practising ‘active’ environmental and ethical tourism, and those flying more, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 182: Those practising ‘active’ environmental and ethical tourism, and those flying more, by media usage, October 2006
Figure 183: Those practising ‘active’ environmental and ethical tourism, and those flying more, by environmental and ethical typology groups, October 2006
Figure 184: Attitudes towards tourism and the environment, October 2006
Figure 185: Attitudes towards tourism and the environment, by gender, age, socio-economic group and region, October 2006
Figure 186: Attitudes towards tourism and the environment, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
Figure 187: Attitudes towards tourism and the environment, by media usage, October 2006