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Japan Outbound - October 2007

INTRODUCTION
DATA SOURCES
MARKET DRIVERS
 POPULATION
Figure 1: Mid-year population estimates for Japan, 1950-2050
Figure 2: Mid-year population estimates for Japan, by age and gender, 2007 and 2050
 ECONOMY
Figure 3: Japan’s GDP, unemployment rates and consumer expenditure, 2001-06
 EXCHANGE RATES
Figure 4: Selected exchange rates against the Japanese Yen, 2000-06
 TOURISM BALANCE AND EXPENDITURE
Figure 5: Japan’s tourism balance, 2000-05
Figure 6: Breakdown of travel costs by Japanese outbound travellers, 2000-06
 HOLIDAY ENTITLEMENTS
Figure 7: Annual total of Japanese* working hours and average paid holidays granted and used, 2001-06
OUTBOUND TOURISM
 ARRIVALS
Figure 8: Outbound travel from Japan, 2000-06
 DESTINATIONS
Asia
China
Figure 9: Japanese arrivals in selected Asian destinations, 2000-06
Korea (South)
Other destinations
Long haul
US
Figure 10: Japanese arrivals in selected long-haul destinations, 2000-06
Europe
Australia
MARKET CHARACTERISTICS
 WHO ARE THE JAPANESE TRAVELLERS?
Figure 11: Japanese overseas travellers by age, 2000, 2004 and 2006
Figure 12: Japanese overseas travellers by gender and age, 2000, 2004 and 2006
 PRE-TRAVEL RESEARCH
Figure 13: Information sources used by the Japanese prior to travelling abroad, 2001/02
 TRAVEL BOOKINGS
Figure 14: Booking methods used by the Japanese, 2001 and 2006
Figure 15: Booking methods used by the Japanese, by purpose of visit, 2006
Figure 16: Booking methods used by the Japanese, by market segment, 2006
 PURPOSE OF VISIT
Figure 17: Purpose of Japanese visits overseas, by selected destinations, 2006
Figure 18: Purpose of Japanese visits overseas, by market segment, 2006
 LENGTH OF STAY
Figure 19: Japanese overseas travellers, by length of stay, 2000-06
Figure 20: Japanese overseas travellers, by destination and length of stay, 2006
 SEASONALITY
Figure 21: Japanese overseas travellers, by month, 2000-06
TRANSPORT
 OVERVIEW
Figure 22: Japanese overseas travellers, by transport used, 2000,2003 and 2006
 AIR
Figure 23: International scheduled carriers to and from Japan, January 2007
Airports
Figure 24: Japanese overseas travellers, by departure airport, 2000,2003 and 2006
Figure 25: Destinations from Narita Airport, August 2007
 AIRLINES
Japan Airlines Corporation (JAL)
Figure 26: JAL destinations, August 2007
All Nippon Airways (ANA)
Figure 27: ANA key international destinations, August 2007
 SEA
Figure 28: Outgoing travellers from Japan on ocean cruises, by purpose, 2001-04
ACCOMMODATION
Figure 29: Type of accomodation used by Japanese arrivals to the UK, 2000-05
Figure 30: Accommodation class used by Japanese overnight visitors to Macao, 2005-06
TOUR OPERATORS AND TRAVEL AGENCIES
Figure 31: Brief profile of the six largest travel retailers in Japan, August 2007
 HOW DO THE JAPANESE PURCHASE TRAVEL?
Package and independent travel
Online travel bookings
WHAT NEXT?

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