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Suncare - US - October 2007

SCOPE AND THEMES
What you need to know
Definition
Resources used for The Consumer sections
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The suncare market is growing
Suncare is mainly in-sun products, with smaller self-tanners very active
Three manufacturers dominate, but small brands and private label gain share
The U.S. as an under-developed region?
Drug stores lead purchases
Consumer usage—much room for growth
Government wants better sunscreen rules
Retailers and medical associations work together to get the word out
Future sales and trends
Self-tanners getting closer to success?
Indoor tanning—short future if self-tanners improve
More people should know this
MARKET DRIVERS
Health risks associated with the sun currently have an effect on the market, but it could be much more
Figure 1: Change in amounts of products used, by gender, August 2007
Aging effects associated with sun exposure
Figure 2: Concerns with sun exposure and suncare products, by gender, August 2007
Ethnicity as a factor in increased sales
Figure 3: Change in amount of sunblock used, race/ethnicity, August 2007
Figure 4: Quantities of suncare products used in the last 12 months by teens, by race/ethnicity, January-October 2006
Sunless tanners face efficacy issues
Figure 5: Change in amounts of products used, by age, August 2007
MARKET SIZE AND TRENDS
 MARKET SIZE
Figure 6: Sales of suncare products in FDM channels, at current and constant prices, 2002-07
 MARKET TRENDS
Global introductions
Figure 7: New suncare products, by global region, 2002-07
New product claims
Figure 8: New suncare products in the U.S., by product claims, 2002-07
What’s new in 2007
MARKET SEGMENTATION
Figure 9: Sales of suncare products in FDM channels, segmented by type, 2005 and 2007
SUPPLY STRUCTURE
Leading manufacturers
Figure 10: Manufacturer FDM sales of suncare products in the U.S., 2005 and 2007
Manufacturer brand sales of in-sun products
Figure 11: Manufacturer brand FDM sales of in-sun products in the U.S., 2005 and 2007
Manufacturer brand sales of sunless tanning products
Figure 12: Manufacturer brand FDM sales of sunless tanning products in the U.S., 2005 and 2007
ADVERTISING AND PROMOTION
Schering-Plough
Figure 13: Coppertone
Johnson & Johnson/Neutrogena
Figure 14: Neutrogena
Playtex (Banana Boat)
Figure 15: Banana Boat
Johnson & Johnson (Aveeno)
Figure 16: Aveeno
RETAIL DISTRIBUTION
Figure 17: U.S. retail sales of suncare products, by channel, 2005 and 2007
Drug stores
Food stores
Mass merchandisers
THE CONSUMER—ADULTS AND TEENS
Summary
 ADULT SUNCARE
Usage
Figure 18: Usage of suncare products, January-October 2006
Types of suncare products used
Figure 19: Types of suncare products used, by gender, January-October 2006
Figure 20: Specific types of suncare products used, by age, January-October 2006
Figure 21: Types of suncare products used, by race/ethnicity, January-October 2006
Product use correlated with leisure activity
Figure 22: Types of suncare products used, by leisure activity, January-October 2006
Adult suncare replacement cycles
Figure 23: Quantity of suncare products used in the last 12 months, by gender, January-October 2006
 TEEN SUNCARE
Usage
Figure 24: Teen use of suncare products, by gender, January-October 2006
Figure 25: Teen use of suncare products, by age, January-October 2006
Figure 26: Teen use of suncare products, by race/ethnicity, January-October 2006
Types of suncare products used by teens
Figure 27: Teen use of suncare product types, by gender, January-October 2006
Figure 28: Teen use of suncare product types, by race/ethnicity, January-October 2006
Teen suncare replacement cycles
Figure 29: Quantity of suncare products used in the last 12 months by teens, by race/ethnicity, January-October 2006
THE CONSUMER—ATTITUDES TOWARDS SUNCARE
Summary
Likelihood for tanning
Figure 30: Occasions or frequency for tanning, by gender, August 2007
Figure 31: Occasions or frequency for tanning, by age, August 2007
Levels of sun exposure concerns
Figure 32: Concerns with sun exposure and suncare products, by gender, August 2007
SPF level(s) kept in household
Figure 33: Household repertoire of suncare products, by age, August 2007
Preferred form of sunblock
Figure 34: Preferred form of sunblock, by gender, August 2007
Figure 35: Preferred form of sunblock, by age, August 2007
Change in suncare usage
Figure 36: Change in amounts of products used, by gender, August 2007
Figure 37: Change in amounts of products used, by age, August 2007
Figure 38: Change in amounts of products used, by race/gender, August 2007
FUTURE AND FORECAST
 FUTURE TRENDS
New FDA guidelines poised to overhaul category
New ingredients
New formulations and delivery mechanisms
Retailers and medical associations work together to get the word out
The future of sunless tanning
 MARKET FORECAST
Suncare products
Figure 39: Forecast of total U.S. FDM sales of suncare products, at current and constant prices, 2007-12
Forecast factors
APPENDIX: TRADE ASSOCIATIONS

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