Author: Mintel Group Ltd.
Last saved by: HTTP server

Facial Skincare - US - January 2009

SCOPE AND THEMES
What you need to know
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
A healthy industry
Female Baby Boomers, Hispanic and black women driving growth
Advertising focuses on anti-aging
Natural skincare stagnates
Anti-aging sales are the key to future category growth
Retail channel preferences
Facial skincare consumers
INSIGHTS AND OPPORTUNITIES
Organic is the “new green”
Raw Essential—Raw-Juvenate Eye-Recoup
Word of mouth
Mature women and their desire for youthfulness
3Lab—"M" Cream
ISS Intelligent Skin Sense—Bag Lady Eye Gel
FAST FORWARD TRENDS
Masstige trades up to attract users trading down
Introducing Olay’s Pro-X line
MARKET SIZE AND FORECAST
Key points
Baby Boomers clamoring for products
Figure 1: U.S. FDMx sales of facial skincare, at current prices, 2003-13
Figure 2: U.S. FDMx sales of facial skincare, at inflation-adjusted prices, 2003-13
Wal-Mart sales
COMPETITIVE CONTEXT
Botox and other professionally administered anti-aging treatments
Spa treatments
SEGMENT PERFORMANCE
Key points
Demographics are critical
Economy may have an impact
Figure 3: U.S. FDMx sales of facial skincare, segmented by type, 2006 and 2008
SEGMENT PERFORMANCE—FACIAL CLEANSERS
Key points
Cleansers not crucial to repertoire
Figure 4: U.S. FDMx sales of facial cleansers, at current prices, 2003-13
SEGMENT PERFORMANCE—ANTI-AGING
Key point
Demographics in play
Figure 5: U.S. FDMx sales of anti-aging products, at current prices, 2003-13
SEGMENT PERFORMANCE—ACNE TREATMENTS
Key point
Acne treatments continue to have their audience
Figure 6: U.S. FDMx sales of acne treatments, at current prices, 2003-13
SEGMENT PERFORMANCE—FACIAL MOISTURIZERS
Key point
Competing products put a dent in sales
Figure 7: U.S. FDMx sales of facial moisturizers, at current prices, 2003-13
SEGMENT PERFORMANCE—FADE/BLEACH
Key points
Fade/bleach products becoming redundant
Figure 8: U.S. FDMx sales of fade/bleach, at current prices, 2003-13
MARKET DRIVERS
Female Baby Boomers drive growth
Teens and tweens
Figure 9: Female population, by age, 2003-13
A frightening economy affecting consumer spending
LEADING COMPANIES
 BRAND QUALITIES
Oil of Olay
Clearasil
Neutrogena
Neutrogena Lift & Strengthen Intensive—Redefining Moisturizing Facial Concentrate
RoC
RoC Retin-Ox—Wrinkle Filler Day & Night
Kiehl’s
Kiehl's Dermatologist Solutions—High Efficient Skin Tone Corrector
Dermalogica
Kiss My Face
Kiss My Face—Sliced Peach Organic Lip Balm
Kiss My Face Obsessively Natural—Chinese Botanical Ultra Moisturizer
INNOVATION AND INNOVATORS
Aveda
L’Occitane en Provence
L'Occitane en Provence Immortelle - Very Precious Regenerating Concentrate
Origins/MAC
Origins
Origins Youthtopia - Age Correcting Serum
RoC/Neutrogena
Kiehl’s
Clinique
Clinique Turnaround—Radiance Peel Once A Week
RETAIL CHANNELS
Key point
FDMx sales
Figure 10: U.S. FDMx sales of facial skincare, by retail channel, 2006 and 2008
RETAIL CHANNELS—DRUG STORES
Key point
Drug stores reign supreme in personal care
Figure 11: U.S. FDMx sales of facial skincare at drug stores, 2003-08
RETAIL CHANNELS—OTHER
Key point
Food stores try to compete
Figure 12: U.S. FDMx sales of facial skincare at food stores, 2003-08
RETAIL CHANNELS—NATURAL CHANNEL/SPINS
Sales of facial skincare in the natural channel
Figure 13: Natural product supermarket retail sales of facial skincare, at current prices, three years ending November 4, 2008
Implications
Natural channel sales by segment
Figure 14: Natural product supermarket retail sales of facial skincare, by segment, 2006 and 2008
Facial skincare natural channel
ADVERTISING AND PROMOTION
Overview
St. Ives
Figure 15: Television ad for St. Ives Scrub, 2008
Aveeno
Figure 16: Television ad for Aveeno Night Cream, 2008
L’Oréal
Figure 17: Television ad for L’Oréal’s RevitaLift, 2008
Neutrogena
Figure 18: Television ad for Neutrogena Age Reverse, 2008
Olay
Figure 19: Television ad for Olay Definity, 2008
Figure 20: Television ad for Olay Skin Intervention, 2008
FACIAL SKINCARE USAGE
Usage of different types of products
Figure 21: Facial skincare products used, by gender, November 2008
Figure 22: Facial skincare products used, by age, November 2008
Product attributes
Figure 23: Ingredients found in skincare products typically used, by gender, November 2008
Figure 24: Ingredients found in skincare products typically used, by age, November 2008
Form of skincare products used
Figure 25: Form of skincare products typically used, by gender, February-March 2008
Brand of moisturizer used
Figure 26: Brands of moisturizer used, by gender, February-March 2008
Form of facial cleansing/medicated products used
Figure 27: Forms of facial cleansing/medicated products used, by gender, February-March 2008
Figure 28: Forms of facial cleansing/medicated products used, by age, February-March 2008
Purpose of facial cleansing or medicated products
Figure 29: Forms of facial cleansing/medicated products used, by gender, February-March 2008
Brands of medicated skincare products used
Figure 30: Brands of medicated skincare products used, by gender, February-March 2008
Incidence of buying prestige brands
Figure 31: Prestige brands of skincare products used, by gender, November 2008
Figure 32: Prestige brands of skincare products used, by age, November 2008
ATTITUDES TOWARDS FACIAL SKINCARE
Brand loyalty
Figure 33: Degrees of brand loyalty to facial skincare products, November 2008
Figure 34: Degrees of brand loyalty to facial skincare products, by gender, November 2008
Figure 35: Degrees of brand loyalty to facial skincare products, by age, November 2008
Where facial skincare users get their information
Figure 36: Sources of information on which products to use, by gender, November 2008
Figure 37: Sources of information on which products to use, by age, November 2008
THE TEEN CONSUMER—PRODUCT USAGE
 TEENS AND FACIAL SKINCARE
Figure 38: Types of facial cleansing/medicated products used—teens, by age and gender, May 2007-June 2008
Facial cleansing and medicated products
Figure 39: Forms of facial cleansing/medicated products used—teens, by gender, May 2007-June 2008
Figure 40: Brands of facial cleansing/medicated products used—teens, by gender, May 2007-June 2008
Moisturizers/creams/lotions
Types used
Figure 41: Types of moisturizers/creams/lotions used—teens, by gender, May 2007-June 2008
Brands used
Figure 42: Brands of moisturizer used—teens, by gender, May 2007-June 2008
RACE AND HISPANIC ORIGIN
Usage of different types of products
Figure 43: Facial skincare products used, by race/Hispanic origin, November 2008
Product attributes
Figure 44: Ingredients found in skincare products typically used, by race/Hispanic origin, November 2008
Incidence of buying prestige brands
Figure 45: Prestige brands of skincare products used, by race/Hispanic origin, November 2008
Where facial skincare respondents get their information
Figure 46: Sources of information on which products to use, by race/Hispanic origin, November 2008
CLUSTER ANALYSIS
Family and in-store
Traditional minimalists
Combination connoisseurs
Cluster Characteristics
Figure 47: Facial skincare product user clusters, November 2008
Figure 48: Description of skin type, by facial skincare product user clusters, November 2008
Figure 49: Skincare product repertoire, by facial skincare product user clusters, November 2008
Figure 50: Ingredients found in skincare products typically used, by facial skincare product user clusters, November 2008
Figure 51: Degrees of brand loyalty to facial skincare products, by facial skincare product user clusters, November 2008
Figure 52: Sources of information on which products to use, by facial skincare product user clusters, November 2008
Figure 53: Prestige brands purchased, by facial skincare product user clusters, November 2008
Figure 54: Purchases of professional or Doctor-branded products, by facial skincare product user clusters, November 2008
Cluster demographics
Figure 55: Facial skincare product user clusters, by gender, November 2008
Figure 56: Facial skincare product user clusters, by age, November 2008
Figure 57: Facial skincare product user clusters, by household income, November 2008
Figure 58: Facial skincare product user clusters, by race, November 2008
Figure 59: Facial skincare product user clusters, by Hispanic origin, November 2008
Methodology
CUSTOM CONSUMER GROUPS
Usage of different types of products
Figure 60: Facial skincare products used, by men with/without children, November 2008
Ingredients in products
Figure 61: Ingredients found in skincare products typically used, November 2008
IRI/BUILDERS—KEY HOUSEHOLD PURCHASE MEASURES
 SKINCARE
 OVERVIEW OF SKINCARE PURCHASES
 FACIAL CLEANSERS
Brand map
Figure 62: Brand map, selected brands of facial cleansers, by household penetration, 2008*
Brand leader characteristics
Key purchase measures
Figure 63: Key purchase measures for the top brands of facial cleansers, by household penetration, 2008*
 ACNE TREATMENTS
Brand map
Figure 64: Brand map, selected brands of acne treatments, by household penetration, 2008*
Brand leader characteristics
Key purchase measures
Figure 65: Key purchase measures for the top brands of acne treatments, by household penetration, 2008*
 FACIAL ANTI-AGING
Brand map
Figure 66: Brand map, selected brands of facial anti-aging, by household penetration, 2008*
Brand leader characteristics
Key purchase measures
Figure 67: Key purchase measures for the top brands of facial anti-aging, by household penetration, 2008*
 FACIAL MOISTURIZERS
Brand map
Figure 68: Brand map, selected brands of facial moisturizers, by household penetration, 2008*
Brand leader characteristics
Key purchase measures
Figure 69: Key purchase measures for the top brands of facial moisturizers, by household penetration, 2008*
APPENDIX: OTHER USEFUL CONSUMER TABLES
Figure 70: Type of skincare products typically used, by age, February-March 2008
Figure 71: Brands of medicated skincare products used, by age, February-March 2008
Figure 72: Brands of medicated skincare products used, by age, February-March 2008
Figure 73: Brands of medicated skincare products used, by race/Hispanic origin, February-March 2008
APPENDIX: IRI/BUILDERS PANEL DATA DEFINITIONS
APPENDIX: TRADE ASSOCIATIONS

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.