Youth Travel Accommodation - International - June 2009

INTRODUCTION
DATA SOURCES
DEFINING YOUTH
MARKET FACTORS
 YOUTH POPULATION
Figure 1: Mid-year global youth population (aged 15-34), developed versus less developed countries, 2000-30
Figure 2: Median age in countries that are major sources for the youth travel market, 2000-30
Youth travellers highly educated
Figure 3: Enrolments in tertiary education, by selected countries, 2000-06
 PRIMARY MOTIVATING FACTORS FOR YOUTH TRAVEL
Figure 4: Purpose of most recent main trip, total and by age group, 2007
Studying abroad
Working abroad
Volunteer work
Language travel
 INDEPENDENT VERSUS ORGANISED TRAVEL
Independent travel
Organised travel
MARKET OVERVIEW
 THE DISCERNING YOUNG TRAVELLER
YOUTH ACCOMMODATION CHOICES
Figure 5: Accommodation used on last major trip, 2007
 HOSTELS RAISE THE STAKES – LUXURY/BOUTIQUE STANDARDS ON A BUDGET
The arrival of boutique hostels
St Christopher’s Inns, London
The Broadway Hotel & Hostel (New York)
HQ Hostel Bangkok
Number of hostels growing
 HOTELS COMPETE AS ‘NO-FRILLS’ ALTERNATIVES
 OTHER ACCOMMODATION
ACCOMMODATION: A KEY PART OF TRIP EXPENDITURE
Figure 6: Travel expenditure breakdown for last main trip, 2007
 THE IMPORTANCE OF DISCOUNTS
PRE-TRIP PLANNING AND BOOKING ACCOMMODATION
Figure 7: Information sources consulted before departure on last main trip, 2002 and 2007
 SHARING EXPERIENCES – USER-GENERATED CONTENT
 THE ROLE OF TECHNOLOGY WHEN TRAVELLING
 BOOKING ACCOMMODATION
Figure 8: Primary method of booking accommodation used on last trip, compared to other key travel purchases, 2007
Figure 9: Booking accommodation using travel agencies or direct with product suppliers, 2007
Case study: Hostelworld.com
DESTINATION TRENDS
Figure 10: Top destinations for youth travellers, 2007
 AUSTRALASIA
Figure 11: Accommodation choices, by international backpackers, % visitor nights 2007-08
Figure 12: Share of accommodation, by capacity, 2008
 REGIONAL COMPARISONS
 NTOS TARGET YOUTH TRAVELLERS
SUSTAINABILITY AND THE GREEN INFLUENCE
YOUTH ACCOMMODATION AND TRAVEL ORGANISATIONS
 WORLD YOUTH STUDENT AND EDUCATIONAL TRAVEL CONFEDERATION
Safe Travel Accommodation for Youth Association
WYSE Work Abroad Association
 ASSOCIATION OF LANGUAGE TRAVEL ORGANISATIONS
 INTERNATIONAL STUDENT TRAVEL CONFEDERATION AND INTERNATIONAL STUDENT IDENTITY CARD
 THE ASSOCIATION FOR TOURISM AND LEISURE EDUCATION
 HOSTELLING INTERNATIONAL
 YEAR OUT GROUP
WHAT NEXT?