Author: Mintel Group Ltd.
Last saved by: HTTP server

Men's Fashion Lifestyles - UK - October 2009

ISSUES IN THE MARKET
Main issues
Definition of TGI lifestage groups
Toluna (Qualboard)
Abbreviations
FUTURE OPPORTUNITIES
Shop Your Age? (Trend from Inspire)
Men Shopping Badly (Trend from Inspire)
Instant Gratification? (Trend from Inspire)
MARKET IN BRIEF
The menswear market
Demographic changes and opportunities
More ABs who prefer quality over quantity
Unemployment is a key factor
Less money but personal appearance still important
Who is buying?
Industry insights
Mintel’s consumer typologies
BROADER MARKET ENVIRONMENT
Key points
Male population trends
Figure 1: Trends in UK male population and total population, by age, 2004, 2009 and 2014
Demographics – moving on up
Figure 2: Trends in UK male population, by socio-economic group, 2004, 2009 and 2014
Health – men are more overweight than women
Figure 3: Projection of overweight and obesity prevalence among adults in England, by gender, 2003-50
Male unemployment peaks in 2009
Figure 4: UK workforce, employed and unemployed, 2004, 2009 and 2014
Income – men are the providers
Figure 5: Total family income before tax, by gender, 2005-09
Children on the increase
Figure 6: Child population and birth statistics, UK, 2004, 2009 and 2014
Men more connected to the internet than women
Figure 7: Internet penetration at home/work/place of study or elsewhere in GB, by gender, socio-economic group and age, 2003-09
STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
MARKET SIZE AND FORECAST
Key points
The clothing market
Men’s outerwear market size
Figure 8: Men’s outerwear market, 2004-14
Outlook
MEN’S ATTITUDES TOWARDS PERSONAL APPEARANCE
Key points
Introduction
 MEN CARE ABOUT THEIR LOOKS
Figure 9: Agreement with ‘I look after my appearance, my image’, by lifestage groups, 2009
Figure 10: Agreement with ‘What I want most is to be fit and active’, by lifestage groups, 2009
Figure 11: Agreement with ‘What I want most is to look attractive/well-groomed’, by lifestage groups, 2009
Attractive versus active
Men try to keep in shape
Figure 12: Most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage groups, 2009
Figure 13: Most likely to be slimming in the last 12 months, by lifestage groups, 2009
MEN’S ATTITUDES TOWARDS CLOTHES SHOPPING
Key points
Shopping enjoyment and the internet
Trying new things
Men and their confidence
Price and special offers
 TRENDS WITHIN PERSONAL APPEARANCE STATEMENTS
Figure 14: Trends in agreement with statements on personal appearance, 2005-09
Enjoyment and spending
Well dressed doesn’t mean latest fashions
 STATEMENTS ON PERSONAL APPEARANCE
Young men enjoy clothes shopping
Well dressed is not necessarily trendy
Older men like comfort
 MEN WHO THINK THAT ‘THEY’RE WORTH IT’
What motivates them to buy?
Children affect treating behaviour
Figure 15: Statements on luxury, by lifestage groups, 2009
Men are keen on making their clothes last
Figure 16: Statements on clothing, by lifestage groups, 2009
Flown the Nesters are most enthusiastic
Jeans are the young-ish uniform
Laid-back attitude
Childless groups buy regularly
WHAT CLOTHING ITEMS MEN BUY
Key points
What type of clothing are men buying?
Figure 17: Trends in expenditure on outerwear, 2007-09
Smart vs casual
Figure 18: Trends in average amount spent on men’s outerwear, 2007-09
 EXPENDITURE ON OUTERWEAR BY LIFESTAGE
Figure 19: Trends in expenditure on outerwear, by lifestage groups, 2007-09
 WHAT GARMENTS MEN BUY
Fledglings
Flown the Nest
Nest Builders
Playschool Parents
Primary School Parents
Secondary School Parents
Midlife Independents
Unconstrained Couples
Hotel Parents
Senior Sole Decision Makers
Empty Nesters
CONSUMER LIFESTYLE TYPOLOGIES
Key points
Figure 20: Consumer lifestyle types, 2009
Quality Lovers (43.6%)
Comfort Lovers (32.6%)
Snappy Dressers (23.8%)
MEN’S MOTIVATIONS FOR BUYING CLOTHES
Key points
Figure 21: Motivations to buy clothes, August 2009
Replacement top reason for buying clothes
Figure 22: Motivations to buy clothes, by age and socio-economic group, August 2009
For something special
Special offers make men act
Younger men are keen to look good at work
HOW MEN FEEL ABOUT BUYING CLOTHES
Figure 23: How men feel about buying clothes, August 2009
Quality first
Figure 24: Most popular clothes-buying behaviour, by age and socio-economic group, August 2009
Price and spending less
Confidence and loyalty
 FURTHER ANALYSIS
Trust and quality opportunities
Figure 25: Clothes-buying behaviour, by motivations to buy clothes, August 2009
CONSUMER TYPOLOGIES
Key points
Figure 26: Consumer groups, August 2009
Money Worriers (31%)
Safety Lovers (30%)
Quality Carers (24%)
Loyalistas (16%)
APPENDIX – MEN’S ATTITUDES TOWARDS CLOTHES SHOPPING
Figure 27: Statements on shopping, by lifestage groups, 2009
Figure 28: Statements on clothing, by lifestage groups, 2009
Figure 29: Statements on personal appearance, by lifestage groups, 2009
APPENDIX – WHAT CLOTHING ITEMS MEN BUY
Figure 30: Trends in expenditure on outerwear, by lifestage groups, 2007-09
Figure 31: Trends in expenditure on outerwear, by lifestage groups, 2007-09
Figure 32: Trends in expenditure on outerwear, by lifestage groups, 2007-09
Figure 33: Trends in expenditure on outerwear, by lifestage groups, 2007-09
Figure 34: Expenditure on outerwear, by lifestage groups, 2009
Figure 35: Expenditure on outwear, by lifestage groups, 2009
Figure 36: Trends in expenditure on outwear, 2007-09
Figure 37: Trends in expenditure on outwear, 2007-09
Figure 38: Trends in expenditure on outwear, 2007-09
Figure 39: Trends in expenditure on outwear, 2007-09
Figure 40: Trends in expenditure on outwear, 2007-09
Figure 41: Trends in expenditure on outwear, 2007-09
Figure 42: Trends in expenditure on outwear, 2007-09
Figure 43: Trends in expenditure on outwear, 2007-09
Figure 44: Trends in expenditure on outwear, 2007-09
Figure 45: Trends in expenditure on outwear, 2007-09
Figure 46: Trends in expenditure on outwear, 2007-09
APPENDIX – CONSUMER LIFESTYLE TYPOLOGIES
Figure 47: Lifestyle statements, by target groups, 2009
Figure 48: Demographic breaks, by target groups, 2009
APPENDIX – MEN’S MOTIVATIONS FOR BUYING CLOTHES
Figure 49: Motivations to buy clothes, by demographics, August 2009
APPENDIX – HOW MEN FEEL ABOUT BUYING CLOTHES
Figure 50: Clothes-buying behaviour, by demographics, August 2009
APPENDIX – CONSUMER TYPOLOGIES
Figure 51: Motivations to buy clothes, by target groups, August 2009
Figure 52: Clothes-buying behaviour, by target groups, August 2009
Figure 53: Target groups, by demographics, August 2009

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.