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Consumer Snacking - UK - June 2010

ISSUES IN THE MARKET
Key themes
Definition
Abbreviations
FUTURE OPPORTUNITIES
When it’s less about need, and more about want…
For your viewing pleasure
Talk to me
… when it’s less about hunger and more about stress
And… relax
More than just a snack
Shout it out!
MARKET IN BRIEF
20 billion snacking occasions annually
Both health and indulgence are in demand
Snacks face a challenge as over-55s and ABs to grow
Nine in ten adults snack
Taste is key in snack choice
Hunger drives snacking
INTERNAL MARKET ENVIRONMENT
Key points
Weight management still on the agenda
Figure 1: Trends in attitudes towards weight management and food, 2005-09
Indulgence
Figure 2: Trends in attitudes towards healthy eating, 2005-09
Availability of snacks on the go
Convenience stores
Figure 3: Convenience stores: Sales and outlet numbers, by type of retailer, 2008
Vending machines
Figure 4: UK vending market, by volume and value, 2004-09
The unselfish side of snacking
BROADER MARKET ENVIRONMENT
Key points
One in four in healthy finances
Figure 5: Trends in how respondents describe their financial situation, February 2009-April 2010
Growth in the number of over-55s a challenge for the snack market?
Figure 6: Trends in the age structure of the UK population, 2010-15
ABs' projected growth bodes well for nuts
Figure 7: Changes in adult population, by socio-economic group, 2010-15
Power without pestering
Pocket money averages at £5
Figure 8: Total amount of money received in a week – 7-14-year-olds, 2005-09
Figure 9: Children who regularly snack/nibble between meals, 2006-09
School food has healthy aims
Figure 10: Top 15 foods 7-16-year-olds snack on between meals, by age, 2009
Consumer time spent in transit
Figure 11: Average trips per person per year, by most common trip purpose, 1995/97-2008
Figure 12: Average trip duration, by most common trip purpose, 1995/97-2008
COMPETITIVE CONTEXT
Key points
Sweets are far down the list of spending priorities
Figure 13: Consumer spending priorities, April 2010
Sitting down to eat
Figure 14: Frequency of visiting various foodservice outlets, 2005-09
Fast food chains
Coffee shops
Sandwich bars
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
Range extension and brands dominate
Vegetarian and environmentally-friendly are top claims
Figure 15: Top 15 claims in snack food markets in the UK, share of total new launches, 2009
No additives gaining
Recession sees economy launches leap ahead
Healthy launches outside top ten
Themes
Single-portion snacks
Sharing size snacks expand from savoury to sweet
Calorie-controlled launches small but steady
Convenience meets five-a-day
MARKET SIZE AND OUTLOOK
Key points
At home
Figure 16: Estimated number of adult at-home snacking occasions, 2010
On the go
Figure 17: Estimated number of adult on-the-go snacking occasions, 2010
Snacking occasions by gender and age
Figure 18: Estimated number of adult snacking occasions, by gender, 2010
Figure 19: Estimated number of adult snacking occasions, by age, 2010
Challenges and opportunities ahead
Consumer confidence and the World Cup
Demographic changes and healthy eating
SEGMENT PERFORMANCE
Key points
Fresh fruit leads by size, cereal bars by growth
Figure 20: UK retail sales of selected food categories associated with snacking, by value, 2009
Figure 21: UK retail sales of selected food categories associated with snacking, percentage change in value, 2004-09
Fresh fruit
Chocolate
Crisps
Sandwiches and bread
Sweet biscuits
Cereal bars
BRAND COMMUNICATION AND PROMOTION
Key points
Adspend dips in recession
Figure 22: Topline adspend across snack-related markets, 2005-09
Chocolate dominates adspend
Figure 23: Adspend, by category in the UK snacks market, 2007-09
Major chocolate players lead in adspend
Figure 24: Adspend, by company (top ten) in the UK snacks market, 2007-09
TV continues to dominate
Figure 25: Adspend, by media type in the UK snacks market, 2007-09
Themes in advertising and marketing
Prizes and promotions
Two-way communications
Not just snack, but a break
The World Cup
CONSUMER – USAGE AND FREQUENCY
Key points
Just 8% of adults never eat snacks
Figure 26: Frequency of snacking at home and on the go, March 2010
CONSUMER – CHOICE OF SNACKS
Key points
Fruit, chocolate and crisps top snack list
Figure 27: Common snacks eaten between meals, March 2010
Portability drives on-the-go usage
Figure 28: Top six snacks eaten at home and on the go, March 2010
Women choose healthy, men prefer filling
CONSUMER – WHAT THEY LOOK FOR IN A SNACK
Key points
Taste is key to snack choice
Figure 29: Important considerations in choosing snacks, March 2010
Convenience appeals ahead of portability
Health attracts a sizeable minority
Men are price-led, women care about health
Figure 30: Difference from average in considerations in choosing snacks, by gender, March 2010
Youngsters want filling snacks, older consumers look for convenience
CONSUMER – WHEN AND WHY DO THEY SNACK?
Key points
Hunger drives snacking
Figure 31: Common reasons and occasions for eating snacks, March 2010
Two in five snack when bored
One in five snack out of habit
Women snack for more reasons than men
Snacking reasons reflect on snack choice
Figure 32: Snacks more/less popular than average among consumers snacking for particular reason, March 2010
CONSUMER – TARGET GROUPS
Key points
Four target groups
Figure 33: Target groups for snacks, March 2010
Practicals
Health-led
Convenience-led
Indulgers
APPENDIX – INTERNAL MARKET ENVIRONMENT
Figure 34: Attitudes towards treats, low-calorie products and busy lifestyles, by demographics, 2009
Figure 35: Attitudes towards weight management, by demographics, 2009
APPENDIX – BROADER MARKET ENVIRONMENT
Figure 36: Trends in how respondents describe their financial situation, February-September 2009
Figure 37: Trends in how respondents describe their financial situation, November 2009-March 2010 (continued)
APPENDIX – COMPETITIVE CONTEXT
Figure 38: Frequency of visiting coffee shops, sandwich bars and fast food restaurants, by demographics, 2009
APPENDIX – WHO’S INNOVATING?
Figure 39: Percentage point change in the share of top claims in new product launches in snack foods markets in the UK, 2007-09
APPENDIX – CONSUMER – USAGE AND FREQUENCY
Figure 40: Frequency and place of snacking, March 2010
Figure 41: Frequency of snacking anywhere (at home or on the go), by demographics, March 2010
Figure 42: Frequency of snacking at home, by demographics, March 2010
Figure 43: Frequency of snacking on the go, by demographics, March 2010
APPENDIX – CONSUMER – CHOICE OF SNACKS
Figure 44: Common snacks eaten between meals, by place of snacking, March 2010
Figure 45: Most popular common snacks eaten between meals, by demographics, March 2010
Figure 46: Next most popular common snacks eaten between meals, by demographics, March 2010
Figure 47: Other common snacks eaten between meals, by demographics, March 2010
Figure 48: Most popular common snacks eaten between meals at home, by demographics, March 2010
Figure 49: Next most popular common snacks eaten between meals at home, by demographics, March 2010
Figure 50: Other common snacks eaten between meals at home, by demographics, March 2010
Figure 51: Most popular common snacks eaten between meals on the go, by demographics, March 2010
Figure 52: Next most popular common snacks eaten between meals on the go, by demographics, March 2010
APPENDIX – CONSUMER – WHAT THEY LOOK FOR IN A SNACK
Figure 53: Important considerations in choosing snacks, March 2010
Figure 54: Most popular important considerations in choosing snacks, by demographics, March 2010
Figure 55: Next most popular important considerations in choosing snacks, by demographics, March 2010
Figure 56: Other important considerations in choosing snacks, by demographics, March 2010
Figure 57: Important considerations in choosing snacks, by type of snacker, March 2010
APPENDIX – CONSUMER – WHEN AND WHY DO THEY SNACK?
Figure 58: Common occasions of eating snacks, March 2010
Figure 59: Most popular common occasions of eating snacks, by demographics, March 2010
Figure 60: Next most popular common occasions of eating snacks, by demographics, March 2010
Figure 61: Snacks, by occasions of eating snacks, March 2010
Figure 62: Snacks eaten between meals, by occasion of eating snacks, March 2010 (continued)
APPENDIX – CONSUMER – TARGET GROUPS
Figure 63: Target groups, by demographics, March 2010
Figure 64: Important considerations in choosing snacks, by target groups, March 2010
Figure 65: Frequency and place of snacking, by target groups, March 2010
Figure 66: Common snacks eaten between meals, by target groups, March 2010
Figure 67: Common occasions of eating snacks, by target groups, March 2010

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