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China Outbound - April 2011

INTRODUCTION
DATA SOURCES
MARKET DRIVERS
 POPULATION
Figure 1: Mid-year population estimates for China, 1950-2050
Figure 2: Mid-year population estimates for China, by age and gender, 2011 and 2050
 ECONOMY
Figure 3: China’s key economic indicators, 2003-09
 EXCHANGE RATES
Figure 4: Exchange rates between the Yuan and selected global currencies, 2004-10
 TOURISM BALANCE
Figure 5: China’s tourism balance, 2004-09
OUTBOUND TOURISM
 THE DEVELOPMENT OF OUTBOUND TOURISM IN CHINA
Figure 6: Countries with Approved Destination Status, December 2010
 ARRIVALS
Figure 7: Outbound travel from China, 2004-09
 DESTINATIONS
Figure 8: Outbound travel from China, by selected destinations, 2004-09
Asia
Hong Kong
Macao
Republic of Korea
Malaysia
Japan
Singapore
Thailand
Vietnam
Philippines
Taiwan
Oceania
Australia
New Zealand
The Americas
US
Europe
MARKET CHARACTERISTICS
 PRE-BOOKING BEHAVIOUR AND BOOKING METHODS
 DEMOGRAPHICS
 PURPOSE OF VISIT
 LENGTH OF STAY
 SEASONALITY
TRANSPORT
 AIR
 ROAD AND RAIL
 SEA
ACCOMMODATION
Figure 9: Lodging selection of Chinese outbound tourists, 2009
TOUR OPERATORS AND TRAVEL AGENCIES
WHAT NEXT?

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