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Shopping for Men's and Women's Footwear  - US - June 2012

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Type of footwear purchased, February 2012
Figure 1: Fan chart forecast of total U.S. retail sales of men’s and women’s footwear, 2006-16
Market Factors
Improving consumer confidence bodes well for the footwear market
Figure 2: University of Michigan’s index of consumer sentiment, March 2007-April 2012
Growing Hispanic population will drive market for footwear
Figure 3: Average annual expenditures per consumer unit on footwear, by Hispanic origin, 2010
Health and wellness initiatives will create demand for athletic shoes
Retail channels
Most people buy footwear in physical stores rather than online.
The consumer
More varieties of women’s shoes purchased than men’s
Figure 4: Type of footwear purchased, men’s vs. women’s, February 2012
Most buy footwear at department stores, mass merchandisers, discount shoe stores
Figure 5: Retailers where footwear is purchased, February 2012
Figure 6: Retailers where footwear is purchased, February 2012
Most buy footwear to replace old, worn out shoes
Figure 7: Reasons for purchasing footwear, February 2012
Footwear shoppers are creatures of habit, find a style, stick with it
Figure 8: Attitudes toward shoes/shoe shopping, February 2012
What we think
ISSUES IN THE MARKET
Will health and wellness initiatives drive sales of footwear?
Is online shopping changing the retail landscape for footwear?
What are the primary reasons people buy footwear?
What are the most important attributes when buying shoes?
INSIGHTS AND OPPORTUNITIES
Offer a sizing service to help footwear buyers find the best fit
Encourage online shopping for footwear purchases
Promote fitness through footwear
INSPIRE INSIGHTS
Inspire Trend: Retired for Hire
Inspire Trend: Guiding Choice
MARKET SIZE AND FORECAST
Key Points
Favorable outlook for men’s and women’s footwear
Figure 9: Total retail sales and forecast of men’s and women’s footwear, at current prices, 2006-16
Figure 10: Total retail sales and forecast of men’s and women’s footwear, at inflation-adjusted prices, 2006-16
Fan chart forecast
Figure 11: Fan chart forecast of total U.S. retail sales of men’s and women’s footwear, 2006-16
MARKET DRIVERS
Key points
Shifts in consumer confidence likely to impact spending on footwear
Figure 12: University of Michigan’s index of consumer sentiment, January 2007-April 2012
Hispanic population growth will drive market for footwear
Figure 13: Population, by race and Hispanic origin, 2006-16
Figure 14: Hispanic males, by age, 2006-16
Figure 15: Hispanic females, by age, 2006-16
Figure 16: Average annual expenditures on apparel and footwear, by Hispanic origin, 2010
Health and wellness initiatives will drive demand for athletic shoes
Figure 17: Prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
Athletic shoes as fashion drives footwear industry
SEGMENT PERFORMANCE
Key points
Both men’s and women’s footwear segments poised for growth
Figure 18: Total U.S. retail sales and forecast of men’s and women’s footwear, at current prices, by men’s vs. women’s, 2006-2016
Women’s footwear represents larger and growing share of sales
Figure 19: Total U.S. retail sales of men’s and women’s footwear, by men’s vs. women’s, 2009 and 2011
SEGMENT PERFORMANCE—MEN’S FOOTWEAR
Key points
Strong growth predicted for men’s footwear segment
Figure 20: Total U.S. retail sales and forecast of men’s footwear, at current prices, 2006-16
SEGMENT PERFORMANCE—WOMEN’S FOOTWEAR
Key points
Women’s footwear segment remains strong
Figure 21: Total U.S. retail sales and forecast of women’s footwear, at current prices, 2006-16
RETAILER OVERVIEW
Department stores
Nordstrom
Macy’s Inc.
Figure 22: Bloomingdale’s flagship New York store’s shoe department
Kohl’s
JC Penney
Market threats and opportunities for department stores
Mass merchandisers
Target
Walmart
Market threats and opportunities for mass merchandisers
Specialty shoe retailers
DSW
Shoe Carnival
Payless
Steve Madden
Foot Locker
Finish Line
Market threats and opportunities for specialty footwear retailers
Online-only retailers
Zappos.com
Piperlime.com
Endless.com
Amazon.com
Market threats and opportunities for online-only retailers
Other retailers in the footwear space:
INNOVATIONS AND INNOVATORS
Shoe clubs bring excitement and changes to members
Figure 23: ShoeMint ‘s welcome email, May 2012
With TOMS shoppers give and receive
Figure 24: Toms day without shoes, April 2012
L.K. Bennett expands in the U.S.
Nike innovates with technology
Figure 25: Nike Arc Angels
Onesole offers interchangeable shoes
UGG opens men’s-only store, launches wedding collection
Figure 26: UGG Australia “I Do” collection, spring 2012
SneakerCon sees strong following
Flip flops that simulate walking barefoot on grass
Figure 27: Kusa Grass Flip Flops
MARKETING STRATEGIES
Television advertising
DSW
Figure 28: DSW TV ad, “Shoe Envy,” April 2012
Endless.com
Figure 29: Endless TV ad, “Shoes,” November 2011
Foot Locker
Figure 30: Foot Locker TV ad, “Wright Brothers,” August 2011
Macy’s
Figure 31: Macy’s TV ad, “Save Big,” April 2012
Payless
Figure 32: Payless TV ad, “Bubbly,” April 2012
Shoe Carnival
Figure 33: Shoe Carnival TV ad, “Great Deal,” December 2011
Social media reach
Figure 34: footwear retailers’ social media reach, as of May 8, 2012
Other marketing activity
Figure 35: Piperlime women’s email ad, May 2012
Figure 36: Piperlime men’s email ad, May 2012
Figure 37: Bloomingdale’s email ad, May 2012
FOOTWEAR PURCHASES
Key points
More than half of all consumers bought footwear in past year
Figure 38: Incidence of buying footwear for self or others, February 2012
Women only slightly more likely to buy shoes than men
Figure 39: Footwear purchases for self, by gender, February 2012
Younger adults more likely to buy shoes than their older counterparts
Figure 40: Footwear purchases for self, by age, February 2012
Higher-income households most likely to buy shoes
Figure 41: Footwear purchases for self, by household income, February 2012
TYPE OF FOOTWEAR PURCHASED
Key points
 WOMEN’S FOOTWEAR
More varieties of women’s shoes purchased than men’s
Figure 42: Type of footwear purchased, men’s vs. women’s, February 2012
More than half of all women buy both athletic and casual shoes
Figure 43: Type of women's footwear purchased, by gender, February 2012
Athletic shoes and casual shoes for women favored by all age groups
Figure 44: Type of women's footwear purchased, by age, February 2012
Higher-income households likely to buy many types of women’s shoes
Figure 45: Type of women's footwear purchased, by household income, February 2012
 MEN’S FOOTWEAR
Both men and women buy men’s shoes
Figure 46: Type of men's footwear purchased, by gender, February 2012
Regardless of age, dress/fashion boots are not commonly purchased by men’s footwear buyers
Figure 47: Type of men's footwear purchased, by age, February 2012
Men’s athletic shoes most commonly purchased across all household incomes
Figure 48: Type of men's footwear purchased, by household income, February 2012
 TYPES OF ATHLETIC/SPORTS SHOES BOUGHT
Casual sneakers purchased most often among athletic footwear
Figure 49: Type of athletic/sport shoes bought, by gender, October 2010-November 2011
RETAILERS WHERE FOOTWEAR IS PURCHASED
Key points
Most buy footwear at department stores, mass merchandisers, discount shoe stores
Figure 50: Retailers shopped for footwear, in-store vs. online, February 2012
Retailer preferences stay whether buying footwear for self or others
Figure 51: Retailers shopped for footwear, in-store vs. online, for self vs. for others, February 2012
Department stores favored by men, women when shopping for shoes
Figure 52: Retailers shopped for footwear (physical stores), by gender, February 2012
Department stores, mass merchandisers account for most footwear purchases across all age groups
Figure 53: Retailers shopped for footwear (physical stores), by age, February 2012
Higher-income shoppers buy shoes at department stores, lower-income shoppers prefer mass merchandisers
Figure 54: Retailers shopped for footwear (physical stores), by household income, February 2012
REASONS FOR PURCHASING FOOTWEAR
Key points
Most buy footwear to replace old, worn out shoes
Figure 55: Reasons for purchasing footwear, February 2012
Men buy shoes as replacement items, women buy for many reasons
Figure 56: Reasons for purchasing footwear, by gender, February 2012
Younger shoppers buy on impulse, older shoppers buy for fit
Figure 57: Reasons for purchasing footwear, by age, February 2012
Regardless of household income, footwear buyers buy shoes as replacements
Figure 58: Reasons for purchasing footwear, by household income, February 2012
ATTRIBUTES SOUGHT IN FOOTWEAR
Key points
Comfort and durability most important factors among footwear buyers
Figure 59: Important product attributes when buying footwear, February 2012
Women more likely than men to seek stylish, fashionable shoes
Figure 60: Important product attributes when buying footwear, by gender, February 2012
Older shoppers seek comfort, younger shoppers look for style
Figure 61: Important product attributes when buying footwear, by age, February 2012
Across all household incomes, comfort and durability dominate
Figure 62: Important product attributes when buying footwear, by household income, February 2012
ATTITUDES TOWARD SHOES/SHOE SHOPPING
Key points
Footwear shoppers are creatures of habit, find a style, stick with it
Figure 63: Attitudes toward shoes/shoe shopping, February 2012
Women enjoy shoe shopping more than men
Figure 64: Attitudes toward shoes/shoe shopping, by gender, February 2012
Older shoppers will pay more for comfort, younger buyers seek style
Figure 65: Attitudes toward shoes/shoe shopping, by age, February 2012
Footwear buyers in all income groups try to buy shoes on sale
Figure 66: Attitudes toward shoes/shoe shopping, by household income, February 2012
ATTITUDES TOWARD SHOPPING FOR AND WEARING SHOES
Key points
Many footwear buyers browse styles online before shopping in stores
Figure 67: Attitudes toward shopping for and wearing shoes, February 2012
Women more likely than men to browse shoe styles online before shopping
Figure 68: Attitudes toward shopping for and wearing shoes, by gender, February 2012
Younger footwear buyers research and buy footwear online
Figure 69: Attitudes toward shopping for and wearing shoes, by age, February 2012
Few differences in attitudes toward shoes across income groups
Figure 70: Attitudes toward shopping for and wearing shoes, by household income, February 2012
REASONS FOR PURCHASING ATHLETIC SHOES
Key points
Most buy athletic shoes as replacement for old/worn out pairs
Figure 71: Reasons for purchasing athletic shoes, February 2012
Men more likely to be avid athletes than women, buy multiple pairs
Figure 72: Reasons for purchasing athletic shoes, by gender, February 2012
Younger adults buy athletic footwear for many reasons
Figure 73: Reasons for purchasing athletic shoes, by age, February 2012
Replacement purchases of athletic shoes common across all incomes
Figure 74: Reasons for purchasing athletic shoes, by household income, February 2012
BRANDS OF ATHLETIC FOOTWEAR PURCHASED
Key points
Nike favored by both men and women
Figure 75: Brands of athletic/sports shoes bought, by gender, October 2010-November 2011
Nike, Adidas preferred by younger shoppers, New Balance appeals to 65+
Figure 76: Brands of athletic/sports shoes bought, by age, October 2010-November 2011
Reebok favored by lower-income shoppers, Asics bought by higher-income shoppers
Figure 77: Brands of athletic/sports shoes bought, by household income, October 2010-November 2011
IMPACT OF RACE AND HISPANIC ORIGIN
Key points
Whites and Asians more likely than Hispanics to have bought shoes for themselves
Figure 78: Footwear purchases for self and someone else, by race/Hispanic origin, February 2012
Black and Hispanic women’s shoe buyers seek dress shoes and boots
Figure 79: Type of women's footwear purchased, by race/Hispanic origin, February 2012
Hispanics buy casual men’s shoes, blacks buy men’s dress shoes
Figure 80: Type of men's footwear purchased, by race/Hispanic origin, February 2012
Blacks and Hispanics shop at discount shoe retailers
Figure 81: Retailers shopped for footwear (physical stores), by race/Hispanic origin, February 2012
Hispanics most likely to shop for shoes online
Figure 82: Retailers shopped for footwear (online stores), by race/Hispanic origin, February 2012
All groups buy shoes as replacement for old/worn out items
Figure 83: Reasons for purchasing footwear, by race/Hispanic origin, February 2012
Hispanics and blacks seek stylish, fashionable shoes
Figure 84: Important product attributes when buying footwear, by race/Hispanic origin, February 2012
Hispanics and blacks seek sizing service for shoes
Figure 85: Attitudes toward shoes/shoe shopping, by race/Hispanic origin, February 2012
Hispanics and blacks browse styles online, buy in-store
Figure 86: Attitudes toward shopping for and wearing shoes, by race/Hispanic origin, February 2012
Blacks buy athletic shoes for fashion
Figure 87: Reasons for purchasing athletic shoes, by race/Hispanic origin, February 2012
Blacks most likely to buy basketball shoes
Figure 88: Type of athletic/sport shoes bought, by race/Hispanic origin, October 2010-November 2011
Nike dominates across all groups
Figure 89: Brands of athletic/sports shoes bought, by race/Hispanic origin, October 2010-November 2011
CLUSTER ANALYSIS
Shoe Fanatics
Demographics
Characteristics
Opportunity
Comfort and Style Seekers
Demographics
Characteristics
Opportunity
Function over Fashion
Demographics
Characteristics
Opportunity
Cluster characteristic tables
Figure 90: Men’s and women’s footwear cluster groups, February 2012
Figure 91: Footwear purchases—Yes, bought for myself, by men’s and women’s footwear cluster groups, February 2012
Figure 92: Footwear purchases—Yes, bought for someone else, by men’s and women’s footwear cluster groups, February 2012
Figure 93: Demographics—Retailers shopped for footwear (physical stores), by men’s and women’s footwear cluster groups, February 2012
Figure 94: Retailers shopped for footwear (online stores), by men’s and women’s footwear cluster groups, February 2012
Figure 95: Reasons for purchasing footwear, by men’s and women’s footwear cluster groups, February 2012
Figure 96: Importance of product attributes when buying footwear men’s and women’s footwear cluster groups, February 2012
Figure 97: Attitudes toward shoes/shoe shopping, by men’s and women’s footwear cluster groups, February 2012
Figure 98: Attitudes toward shopping for and wearing shoes, by men’s and women’s footwear cluster groups, February 2012
Cluster demographics
Figure 99: Men’s and women’s footwear cluster group  demographics (part 1), February 2012
Figure 100: Men’s and women’s footwear cluster group demographics (part 2), February 2012
Cluster methodology
APPENDIX—OTHER USEFUL CONSUMER TABLES
Footwear Purchases
Figure 101: Footwear purchases, by marital/relationship status, February 2012
Figure 102: Footwear purchases for others, by education, February 2012
Figure 103: Footwear purchases for others, by employment, February 2012
Figure 104: Footwear purchases for others, by marital/relationship status, February 2012
Figure 105: Footwear purchases for others, by presence of children in household, February 2012
Figure 106: Footwear purchases for others, by education, February 2012
Figure 107: Footwear purchases for others, by employment, February 2012
Type of Footwear Purchased
Figure 108: Type of women's footwear purchased, by marital/relationship status, February 2012
Figure 109: Type of women's footwear purchased, by education, February 2012
Figure 110: Type of women's footwear purchased, by employment, February 2012
Figure 111: Type of men's footwear purchased, by marital/relationship status, February 2012
Figure 112: Type of men's footwear purchased, by education, February 2012
Figure 113: Type of men's footwear purchased, by employment, February 2012
Physical retailers shopped for footwear
Figure 114: Retailers shopped for footwear (physical stores), by marital/relationship status, February 2012
Figure 115: Retailers shopped for footwear (physical stores), by presence of children in household, February 2012
Figure 116: Retailers shopped for footwear (physical stores), by education, February 2012
Figure 117: Retailers shopped for footwear (physical stores), by employment, February 2012
Online retailers shopped for footwear
Figure 118: Retailers shopped for footwear (online stores), by gender, February 2012
Figure 119: Retailers shopped for footwear (online stores), by age, February 2012
Figure 120: Retailers shopped for footwear (online stores), by household income, February 2012
Figure 121: Retailers shopped for footwear (online stores), by marital/relationship status, February 2012
Figure 122: Retailers shopped for footwear (online stores), by presence of children in household, February 2012
Figure 123: Retailers shopped for footwear (online stores), by education, February 2012
Figure 124: Retailers shopped for footwear (online stores), by employment, February 2012
Reasons for purchasing footwear
Figure 125: Reasons for purchasing footwear, by marital/relationship status, February 2012
Figure 126: Reasons for purchasing footwear, by presence of children in household, February 2012
Figure 127: Reasons for purchasing footwear, by education, February 2012
Figure 128: Reasons for purchasing footwear, by employment, February 2012
Footwear Attributes
Figure 129: Importance of product attributes when buying footwear, by marital/relationship status, February 2012
Figure 130: Importance of product attributes when buying footwear, by education, February 2012
Figure 131: Importance of product attributes when buying footwear, by employment, February 2012
Attitudes Toward Shoes/Shoe Shopping
Figure 132: Attitudes toward shoes/shoe shopping, by race/Hispanic origin, February 2012
Attitudes Toward Shopping for and Wearing Shoes
Figure 133: Attitudes toward shopping for and wearing shoes, by marital/relationship status, February 2012
Figure 134: Attitudes toward shopping for and wearing shoes, by education, February 2012
Figure 135: Attitudes toward shopping for and wearing shoes, by employment, February 2012
Reasons for Purchasing Athletic Shoes
Figure 136: Reasons for purchasing athletic shoes, by martial/relationship status, February 2012
Figure 137: Reasons for purchasing athletic shoes, by education, February 2012
Figure 138: Reasons for purchasing athletic shoes, by employment, February 2012
APPENDIX—TRADE ASSOCIATIONS

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