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Beauty Retailing - Europe - January 2014

EXECUTIVE SUMMARY – EUROPE
Figure 1: Europe: Estimated spending on personal care goods (incl. VAT), 2008-13
Figure 2: Europe: Estimated spending on personal care goods and services (incl. VAT), by country, 2013
Figure 3: Europe: Consumer spending on beauty products through retail channels, 2013
Figure 4: Europe: Per-capita retail sales of beauty products, major markets (incl. VAT), 2013
Figure 5: Europe: Health and beauty specialists’ sales (excl. VAT), 2008-13
Market shares
Figure 6: Europe: The leading five beauty specialists’ shares of spending on personal care goods, 2011 and 2012
REPORT SCOPE AND TECHNICAL NOTES
Definitions
Market size
Retail sector size
Financial definitions
List of abbreviations
VAT rates
Figure 7: European VAT rates (standard rates), 2010-13
EUROPEAN SUMMARY – THE MARKET
Key points
France leads Europe’s biggest beauty markets
Figure 8: Europe: Consumer spending on beauty products through retail channels, major markets (incl. VAT), 2013
Figure 9: Europe: Per-capita consumer spending on beauty products through retail channels, major markets (incl. VAT), 2013
Figure 10: Europe: Consumer spending on beauty products through retail channels, major markets (incl. VAT), 2008-13
European personal care spending flat in 2013
Figure 11: Europe: Spending on personal care goods and services (incl. VAT), 2008-13
Figure 12: Europe: Harmonised consumer prices indices: Estimated annual % change, personal care category, 2013
Category spending in context
Figure 13: Europe: Estimated personal care spending per capita (incl. VAT), 2013
Figure 14: Europe: Personal care spending as % of total consumer spending, 2008-13
Specialists’ sales
Figure 15: Europe: Estimated year-on-year growth in health & beauty specialists’ sales, in national currencies, 2013
Figure 16: Europe: Health and beauty specialists’ sales (excl. VAT), by country, 2008-13
Figure 17: Europe: Compound annual growth rates in health & beauty specialists’ sales, in national currencies, 2008-13
Sector sales forecasts
Figure 18: Health and beauty specialists’ sales forecasts (excl. VAT), 2013-18
Market factors
Economic growth
Figure 19: Europe: Forecast real-terms GDP growth rates, 2014
Youth unemployment
Figure 20: Europe: Youth unemployment and total unemployment rates, Q3 2013
Ageing populations
Figure 21: Europe: Over-65-year-olds as % of total population, projections, 2010, 2015 and 2020
The leading specialists
European presence
Figure 22: Europe: The 15 leading beauty specialists’ presence in core European markets, January 2014
Figure 23: Europe: The 15 leading beauty specialists’ presence in other European markets, January 2014
Financials and outlets
Figure 24: Europe: Leading beauty specialists’ net revenues, 2008-12
Figure 25: Europe: Leading beauty specialists’ outlet numbers, 2008-12
Market shares
Figure 26: Europe: Leading beauty specialists’ shares of spending on personal care goods, 2008-12
What we think
UK
France
Germany
Italy
Spain
EUROPEAN SUMMARY – THE CONSUMER
Key points
What we asked
Where they shop: France, Germany, Italy, Spain
Top channels shopped by country
Figure 27: France: Where they have bought beauty products in the past 12 months, most popular options, November 2013
Figure 28: Germany: Where they have bought beauty products in the past 12 months, most popular options, November 2013
Figure 29: Italy: Where they have bought beauty products in the past 12 months, most popular options, November 2013
Figure 30: Spain: Where they have bought beauty products in the past 12 months, most popular options, November 2013
Comparing Europe
Figure 31: Europe: Where they have bought beauty products in the past 12 months, most popular options, France, Germany, Italy, Spain, November 2013
Figure 32: Europe: Where they have bought beauty products in the past 12 months, less popular options, France, Germany, Italy and Spain, November 2013
Demographic analysis: average age and affluence of shoppers
Figure 33: France: Profile of users of particular stores, November 2013
Figure 34: Germany: Profile of users of particular stores, November 2013
Figure 35: Italy: Profile of users of particular stores, by age and affluence, November 2013
Figure 36: Spain: Profile of users of particular stores, November 2013
Where they shop: UK
Figure 37: UK: The consumer: Where they have bought beauty products, whether in-store or online, in the past 12 months, November 2013
Average age and affluence by retailer
Figure 38: UK: Profile of users of particular stores, November 2013
What’s important to shoppers: prices and brands lead
Comparing Europe
Figure 39: Europe: Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, most important factors, November 2013
Figure 40: Europe: Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, less important factors, November 2013
Top five factors by country
Figure 41: UK: Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, top five factors, November 2013
Figure 42: France: Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, top five factors, November 2013
Figure 43: Germany: Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, top five factors, November 2013
Figure 44: Italy: Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, top five factors, November 2013
Figure 45: Spain Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, top five factors, November 2013
A closer look at Spain
Figure 46: Spain: Profile of respondents identifying attributes as important to where they shop for beauty products, November 2013
FRANCE
 EXECUTIVE SUMMARY
Spending and inflation
Channels of distribution
Sector size and forecast
Leading retailers
Online
What we think
 SPENDING AND INFLATION
Key points
Figure 47: France: Consumer spending on beauty and selected other goods (incl. VAT), 2008-13
Relative performance of personal care goods
Figure 48: France: Spending on personal care as % of all household consumption spending, 2007-13
Figure 49: France: Spending on personal care relative to all retail sales, 2008-13
Product market breakdown
Figure 50: France: Main beauty and personal care markets, incl. VAT, 2008-13
Consumer prices inflation
Figure 51: France: Consumer price inflation on health & beauty products, annual % change, Jan 2012-Nov 13
 CHANNELS OF DISTRIBUTION
Figure 52: France: Personal care goods, spending by channel of distribution, 2012
 SECTOR SIZE AND FORECAST
Key points
Figure 53: France: Health and beauty specialists sales, (excl. VAT), 2008-13
Figure 54: France: Health and beauty specialists sales forecasts, excl. VAT, 2014-18
Enterprises and employment
Figure 55: France: Health and beauty retailers: Enterprise and employment data, 2008-11
 THE RETAILERS: FINANCIALS AND OUTLETS
Figure 56: France: Leading beauty specialists’ sales, excl. VAT, 2010-12
Figure 57: France: Leading beauty specialists’ outlet numbers, 2010-12
Figure 58: France: Leading beauty specialists’ sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 59: France: Leading drugstores and perfumeries, share of beauty and personal care spending, 2010-12
 ONLINE
Figure 60: France: Proportion of individuals who have bought online in last three months, 2008-13
 THE CONSUMER
Key points
Who buys what and where?
Figure 61: France: Where consumers bought beauty products, November 2013
Figure 62: France: Where consumers bought make-up, November 2013
Figure 63: France: Where consumers bought skincare, November 2013
Figure 64: France: Where consumers bought fragrances or aftershave, November 2013
Customer profiles
Figure 65: France: Profile of users of particular stores, November 2013
Attitudes to buying beauty products
Figure 66: France: What buyers look for, November 2013
Figure 67: France: Profile of holders of attitudes, November 2013
GERMANY
 EXECUTIVE SUMMARY
Spending and inflation
Channels of distribution
Sector size and forecast
Leading retailers
Online
What we think
 SPENDING AND INFLATION
Key points
Figure 68: Germany: Consumer spending on personal care (incl VAT), 2008-13
Figure 69: Germany: Personal care spending as % all consumer spending, 2008-13
Product market breakdown
Figure 70: Germany: Main beauty and personal care markets, incl. VAT, 2008-13
Figure 71: Germany: Beauty products as % all consumer spending on personal goods, 2007-13
Inflation
Figure 72: Germany: Consumer price inflation on beauty products and services: Annual % change, Jan 2012-Nov 2013
 CHANNELS OF DISTRIBUTION
Key points
Figure 73: Germany: Channels of distribution for personal care products, 2011-13
 SECTOR SIZE AND FORECAST
Key points
Figure 74: Germany: Health & beauty retail sales, excl. VAT, 2008-13
Prospects
Figure 75: Germany: Drugstore sales as % all retail sales, 1994-2018
Figure 76: Germany: Health & beauty retail sales, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Key points
“Whatever happened to Schlecker”
Background
Timeline
Ihr Platz
Leading retailers – key data
Figure 77: Germany: Leading beauty specialists’ sales, 2010-13
Figure 78: Germany: Leading beauty specialists’ outlet numbers, 2010-13
Figure 79: Germany: Leading beauty specialists’ sales per outlet, 2010-13
Who benefitted from Schlecker’s demise?
Figure 80: Germany: Leading health and beauty retailers, change in sales 2011-13
 THE RETAILERS: MARKET SHARES
Figure 81: Germany: Leading beauty specialists’ share of drugstore retailers’ sales, 2010-13
 ONLINE
Figure 82: Germany: Proportion of individuals who have bought online in last three months, 2008-13
 THE CONSUMER
Key points
Who buys what and where?
Figure 83: Germany: Where consumers bought beauty products, November 2013
Figure 84: Germany: Where consumers bought make-up, November 2013
Figure 85: Germany: Where consumers bought skincare, November 2013
Figure 86: Germany: Where consumers bought fragrances or aftershave, November 2013
Customer profiles
Figure 87: Germany: Profile of users of particular stores, November 2013
Attitudes to buying beauty products
Figure 88: Germany: What buyers look for, November 2013
Figure 89: Germany: Profile of holders of attitudes, November 2013
ITALY
 EXECUTIVE SUMMARY
Spending and inflation
Channels of distribution
Sector size and forecast
Leading retailers
Online
The consumer
What we think
 SPENDING AND INFLATION
Key points
Figure 90: Italy: Consumer spending on personal care (incl. VAT), 2008-13
Figure 91: Italy: Personal care spending as % of all consumer spending, 2008-13
Product market breakdown
Figure 92: Italy: Main beauty and personal care markets, incl. VAT, 2008-13
Figure 93: Italy: Beauty products as % of all consumer spending on personal goods, 2008-13
Inflation
Figure 94: Italy: Consumer price inflation on beauty products and services: Annual % change, Jan 2012-Nov 2013
 CHANNELS OF DISTRIBUTION
Key points
Figure 95: Italy: Beauty and personal care products, estimated channels of distribution, 2011-12
 SECTOR SIZE AND FORECAST
Key points
Figure 96: Italy: Health & beauty specialists’ retail sales, excl. VAT, 2008-13
Prospects
Figure 97: Italy: Health & beauty specialists’ estimated retail sales, excl. VAT, 2014-18
Enterprise and employment
Figure 98: Italy: Health & beauty retailers: Enterprise and employment data, 2010 and 2011
 THE RETAILERS: FINANCIALS AND OUTLETS
Key points
Figure 99: Italy: Leading beauty specialists’ net sales, 2010-12
Figure 100: Italy: Leading beauty specialists’ outlet numbers, 2010-12
Figure 101: Italy: Leading beauty specialists’ sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 102: Italy: Leading beauty specialists’ estimated market shares, 2010-12
 ONLINE
Figure 103: Italy: Proportion of individuals who have bought online in last three months, 2008-13
 THE CONSUMER: WHO BUYS WHAT AND WHERE?
Key points
What we asked
Who buys what and where
Figure 104: Italy: Where consumers bought beauty products, in total, November 2013
Figure 105: Italy: Where consumers bought beauty products, November 2013
Make-up
Figure 106: Italy: Where consumers bought make-up, November 2013
Skincare
Figure 107: Italy: Where consumers bought skincare, November 2013
Fragrance/aftershave
Figure 108: Italy: Where consumers bought fragrances or aftershave, November 2013
Customer profiles
Figure 109: Italy: Profile of users of particular stores, by age and affluence, November 2013
Attitudes to buying beauty products
Key points
What we asked
What shoppers want
Figure 110: Italy: What buyers look for, November 2013
Customer profiles
Figure 111: Italy: Profile of holders of attitudes, by age and affluence, November 2013
Figure 112: Italy: What buyers look for, agreement by age, November 2013
SPAIN
 EXECUTIVE SUMMARY
Spending and inflation
Channels of distribution
Sector size and forecast
Leading players
Online
Consumer
What we think
 SPENDING AND INFLATION
Key points
Figure 113: Spain: Consumer spending on personal care, incl. VAT, 2008-13
Figure 114: Spain: Spending on miscellaneous goods and services as % all consumer spending, 2007-13
Product market breakdown
Figure 115: Spain: Main beauty and personal care markets, incl. VAT, 2008-13
Figure 116: Spain: Beauty products as % all consumer spending, 2008-13
Inflation
Figure 117: Spain: Consumer price inflation on beauty products and services: Annual % change, Jan 2012-Nov 2013
 CHANNELS OF DISTRIBUTION
Key points
Figure 118: Spain: Estimated retail distribution of spending on beauty and personal care goods, incl. VAT, 2011-12
 SECTOR SIZE AND FORECAST
Key points
Figure 119: Spain: Retail sales, excl. VAT, 2008-13
Figure 120: Spain: Retail sales, excl. VAT, 2013-18
 THE RETAILERS: FINANCIALS AND OUTLETS
Key points
Figure 121: Spain: Leading beauty retailers’ sales, excl. VAT, 2010-12
Figure 122: Spain: Leading beauty retailers’ outlets, 2010-12
Figure 123: Spain: Leading beauty retailers’ sales per outlet, 2010-12
 THE RETAILERS: MARKET SHARES
Figure 124: Spain: Leading beauty retailers market shares, 2010-12
 ONLINE
Key points
Figure 125: Spain: Proportion of individuals who have bought online in last three months, 2008-13
 THE CONSUMER
Key points
Who buys what and where?
Figure 126: Spain: Where consumers bought beauty products, November 2013
Figure 127: Spain: Where consumers bought make-up, November 2013
Figure 128: Spain: Where consumers bought skincare, November 2013
Figure 129: Spain: Where consumers bought fragrances or aftershave, November 2013
Customer profiles
Figure 130: Spain: Profile of users of particular stores, November 2013
Attitudes to buying beauty products
Figure 131: Spain: What buyers look for, November 2013
Figure 132: Spain: Profile of holders of attitudes, November 2013
UNITED KINGDOM
 INTRODUCTION
Definitions
Market size
Market shares
Retail sector size
Financial definitions
List of abbreviations
 EXECUTIVE SUMMARY
The market
Figure 133: Market size and forecast: retail sales of beauty and personal care products, 2008-18
Segment performance
Figure 134: Segment size and forecast: retail sales of beauty products, 2008-18
Online
Figure 135: Online sales as % of all sales of beauty and personal care products, 2012-14
Companies, brands and innovation
Figure 136: Leading beauty and personal care retailers’ shares of spending on all personal care goods, 2012
The consumer
How often they use beauty products
Figure 137: The consumer: How often they use beauty products, November 2013
Where they buy
Figure 138: The consumer: Where they have bought beauty products, whether in-store or online, in the past 12 months, November 2013
What factors are important
Figure 139: The consumer: What factors drive the decision where to shop, November 2013
Attitudes towards buying beauty products as gifts
Figure 140: The consumer: Attitudes towards gift buying, November 2013
What we think
 ISSUES IN THE MARKET
How can beauty retailers encourage greater customer loyalty?
Who were the retail winners and losers in 2012 and 2013?
Can retailers capitalise more on the gift market?
Are there new opportunities in the male beauty market?
Can retailers prevent older people ageing out of the beauty market?
 TREND APPLICATION
Inspire trend: Immaterial World
Inspire trend: Experience Is All
Mintel Futures
 MARKET ENVIRONMENT
Key points
Ethnic diversity drives demand for non-white beauty
Figure 141: Ethnic composition of England and Wales, 2011
Figure 142: Asian, African & Caribbean beauty section, Morrisons, Walworth Road, London, December 2013
Ageing population presents challenges and opportunities
Figure 143: Trends in the age structure of the UK population, 2013 and 2018
Squeezed incomes despite increased confidence
Figure 144: Annual % change in average weekly earnings versus consumer prices inflation, 2009-13
Figure 145: Consumer confidence levels, December 2012-November 2013
Figure 146: Price promotions on make-up at Superdrug, January 2014
Animal testing ban and CSR
 MARKET SIZE AND FORECAST
Key points
In this section
Beauty and personal care market size and forecast
Figure 147: Market size and forecast: Retail sales of beauty and personal products, 2008-18
Figure 148: Market size and forecast: Retail sales of beauty and personal products, in current and constant prices, 2008-18
Segment performance
Beauty
Figure 149: Market size and forecast: Retail sales of beauty products, 2008-18
Figure 150: Market size and forecast: Retail sales of beauty products, in current and constant prices, 2008-18
Other personal care products
Figure 151: Market size and forecast: Retail sales of personal care products, 2008-18
Figure 152: Market size and forecast: Retail sales of personal care products, in current and constant prices, 2008-18
Segmentation by beauty category
Figure 153: Beauty market: Segmentation by category, 2012 and 2013
Body, hand and footcare
Colour cosmetics
Facial skincare
Fragrances
Total personal care market
Figure 154: Total consumer spending on personal care items (incl. VAT), 2008-13
Mintel’s forecast methodology
 RETAIL SECTOR SIZE
Key points
Sector surges in 2013 despite slower growth in BPC
Figure 155: Health and beauty specialists’ sales (incl. VAT; excl. prescriptions), 2008-13
Relative to spending
Figure 156: Health and beauty specialists’ sales relative to spending on all personal care goods, 2008-13
Outlets, enterprises and employment
Figure 157: Number of retail outlets, 2008/09-2012/13
Figure 158: Number of retail enterprises, 2008-12
Figure 159: Total employment in retail, 2008-12
 STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
 THE CONSUMER – RETAIL CUSTOMER PROFILE COMPARISONS
Key points
Gender
Figure 160: UK: Customer profile, by gender, November 2013
Age
Figure 161: UK: Customer profile, by age, November 2013
Socio-economic group
Figure 162: UK: Customer profile, by socio-economic group, November 2013
Region
Figure 163: UK: Customer profile, by region, November 2013
State of finances
Figure 164: UK: Customer profile, by state of finances, November 2013
 THE CONSUMER – WHERE THEY BUY IN-STORE AND ONLINE
Key points
What we asked
Where consumers buy
Figure 165: UK: Where they buy any beauty product, November 2013
Trend data
Figure 166: UK: Where they buy any beauty product, November 2012 and November 2013
Where consumers buy – offline/online split
Figure 167: UK: Where they buy beauty products, in-store or online, November 2013
Favourite beauty retailers
Attitudes towards online shopping…
… and social media
Who shops where
Figure 168: UK: Where they buy any beauty product, by age and affluence, November 2013
Shopping repertoire
Least interested are the most loyal
And the under 25s are the most fickle
Figure 169: Repertoire of where they bought beauty products in the last 12 months by demographic, November 2013
Figure 170: Where they buy (in-store or online), by repertoire of where they buy, November 2013
 THE CONSUMER – WHAT THEY BUY WHERE
Key points
What we asked
Where consumers buy
Figure 171: UK: Where they buy any beauty product, November 2013
Where consumers buy skincare
Figure 172: UK: Where they buy skincare, November 2013
Where consumers buy make-up
Figure 173: UK: Where they buy make-up, November 2013
Where consumers buy fragrances/aftershave
Figure 174: UK: Where they buy fragrance/aftershave, November 2013
Where consumer buy by retail sector
Department stores
Figure 175: UK: What beauty products they buy in department stores, November 2013
Chemists/drugstores
Figure 176: UK: What beauty products they buy in chemists and drugstores, November 2013
Supermarkets
Figure 177: UK: What beauty products they buy in supermarkets, November 2013
Beauty specialists
Figure 178: UK: What beauty products they buy in beauty specialist shops, November 2013
Other channels
Figure 179: UK: What beauty products they buy through other channels, November 2013
Who shops where
Figure 180: UK: Where they buy skincare, by age and affluence, November 2013
Figure 181: UK: Where they buy make-up by age and affluence, November 2013
Figure 182: UK: Where they buy fragrances and aftershave, by age and affluence, November 2013
Why they choose particular retailers
Attitudes towards brands
Who doesn’t buy
Figure 183: UK: Those that have not bought in last 12 months, November 2013
 THE CONSUMER – HOW OFTEN AND WHAT TYPE OF BEAUTY PRODUCTS THEY USE
Key points
What we asked
What type of products consumers use
Figure 184: UK: What type of skincare products they use, November 2013
Figure 185: UK: What type of make-up products they use, November 2013
Figure 186: What type of fragrance/aftershave product they use, November 2013
How often they use beauty products by gender
Skincare
Figure 187: How often they use skincare, by gender, November 2013
Make-up
Figure 188: How often they use make-up, by gender, November 2013
Fragrance/aftershave
Figure 189: How often they use fragrance and aftershave, by gender, November 2013
How often they use beauty products by age and affluence
Figure 190: How often they use different types of skincare brand, by age and affluence, November 2013
Figure 191: How often they use different types of make-up brand, by age and affluence, November 2013
Figure 192: How often they use different types of fragrance/aftershave brand, by age and affluence, November 2013
 THE CONSUMER – KEY DRIVERS
Key points
What we asked
Why consumers shop where they do
Figure 193: UK: Why consumer shop where they do, November 2013
Key drivers by age and affluence
Figure 194: UK: Key drivers, by age and affluence, November 2013
Gender differences
Figure 195: UK: Select key drivers, by gender, November 2013
Figure 196: Those for whom special offers are important, by where they shop, November 2013
Figure 197: UK: Select key drivers, by gender, November 2013
Figure 198: Those for whom new ways to test products are important, by where they shop, November 2013
Figure 199: Those for whom a range of beauty treatments available are important, by where they shop, November 2013
 THE CONSUMER – ATTITUDES TOWARDS BEAUTY GIFTING
Key points
What we asked
Attitudes towards beauty gifting
Beauty products are a popular choice of gift
Figure 200: UK: Attitudes towards beauty gifting, November 2013
Opportunities for gift sets
And gift services
Attitudes by gender
Figure 201: Attitudes towards beauty gifting, by gender, November 2013
Attitudes by age and affluence
Figure 202: UK: Key drivers, by age and affluence, November 2013
 WHO’S INNOVATING?
Key points
New retail concepts
In-store events
More convenient online shopping
Supermarkets and beauty retailers boost own-label offering
 CHANNELS OF DISTRIBUTION
Key points
Specialists and grocers vie for majority share
Figure 203: Estimated distribution of spending on beauty and personal care goods, 2013
Figure 204: Estimated distribution of spending on beauty and personal care goods, 2013
 SPACE ALLOCATION SUMMARY
Key points
Space allocations
Figure 205: Leading personal care retailers: Detailed space allocation, December 2013
Figure 206: Leading personal care retailers: Detailed space allocation, December 2013 (continued)
Space allocation overview
Figure 207: Health and beauty space allocations, December 2013
Figure 208: Beauty and personal care products space allocations, December 2012
Sales mix
 THE LEADING SPECIALIST RETAILERS
Key points
Sales: midmarket weak, value and premium strong
The midmarket
Value retailers outperform
Premium performs better
Some notes
Figure 209: Leading beauty specialists’ net revenues, 2008-12
Figure 210: Leading beauty specialists’ net revenues: compound annual growth rates, 2008-12
Leading chemists
Figure 211: Leading pharmacy chains’ net revenues, 2008-12
Outlets and sales per outlet
Figure 212: Leading beauty specialists’ outlet numbers, 2008-12
Figure 213: Leading beauty specialists’ annual sales per outlet, 2008-12
Figure 214: Leading beauty specialists’ annual sales per outlet: Compound annual growth rates, 2008-12
Operating profits and margins
Figure 215: Leading beauty specialists’ operating profits, 2008-12
Figure 216: Leading beauty specialists’ operating margins, 2008-12
Sales area and sales densities
Figure 217: Selected beauty specialists’ total sales area, 2008-12
Figure 218: Selected beauty specialists’ annual sales per sq m, 2008-12
 LEADING RETAILERS’ NEW PRODUCT LAUNCHES
Key points
Number of new products launched
Figure 219: Number of identified new beauty and personal care products launched, selected retailers, 2012 and 2013
Most popular categories
Figure 220: Most popular categories for new beauty and personal products launched, selected retailers, 2013
Most popular product claims
Figure 221: Most popular claims for new products launched, selected retailers, 2013
What they launched
Figure 222: Number of new products launched by product category, selected retailers, 2013
 THE NON-SPECIALIST RETAILERS
Key points
The leading non-specialist retailers
Figure 223: Leading non-specialist retailers: estimated beauty and personal care goods sales (excl. VAT), 2010-12
The consumer: Where they shop
Figure 224: The consumer: Where they buy instore and online, November 2013
 MAJOR RETAILERS: PROFILES
Debenhams
John Lewis
House of Fraser
Marks & Spencer
Figure 225: M&S Your Beauty, Oxford Street, July 2013
The grocers
Figure 226: Beauty hall, Tesco Extra, Dudley
Value mixed-goods stores
Figure 227: Big-name brands at fixed prices: Poundland, Walworth Road, London, December 2013
Others
 MARKET SHARES
Key points
Boots leads – but non-specialists are strong
Figure 228: Leading beauty and personal care retailers’ shares of spending on personal care goods, 2012
Figure 229: Leading beauty and personal care retailers’ shares of spending on personal care goods, 2010-12
Technical notes
 ONLINE
Key points
Online market size and forecast
Figure 230: Market size and forecast of online consumer expenditure on cosmetics and toiletries, 2012-14
The consumer: What they buy and where they shop online
What they buy online
Figure 231: Beauty and personal care products bought online in the last year, October 2013
Where they shop online
Figure 232: The consumer: Where they buy beauty products online in the past year, November 2013
Leading pureplay specialists
Figure 233: Leading pureplay beauty specialists; net revenues, 2011 and 2012
Visitor numbers online
Figure 234: Fragrance and cosmetics retail sites: number of total unique visitors and average daily visitors, UK, September 2013
 MAJOR RETAILERS ONLINE
Amazon
Figure 235: Number of beauty/health and personal care SKUs identified on Amazon.co.uk, December 2013
Figure 236: Amazon’s new add-on programme, launched 2013
Figure 237: Amazon.co.uk’s Beauty homepage, December 2013
Ebay
Figure 238: Ebay.co.uk’s Health & Beauty homepage, January 2014
The grocers
Figure 239: Tesco Direct’s Beauty homepage, December 2013
Major store-based specialists
Figure 240: Boots.com’s Beauty homepage, December 2013
 BRAND COMMUNICATION AND PROMOTION
Key points
Beauty advertising expenditure in decline
Figure 241: Main monitored media advertising expenditure on cosmetics, personal care and bodycare, by leading retailers, 2009-12
Advertising spend by media type
Figure 242: Main monitored media advertising expenditure on cosmetics, personal care and bodycare, by leading retailers, by media type, 2012
Notable advertising campaigns in 2012
 BRAND RESEARCH
Brand map
Figure 243: Attitudes towards and usage of brands in the beauty retailing sector, November 2013
Correspondence analysis
Brand attitudes
Figure 244: Attitudes, by beauty retailing brand, November 2013
Brand personality
Figure 245: Beauty retailing brand personality – macro image, November 2013
Figure 246: Beauty retailing brand personality – micro image, November 2013
Brand experience
Figure 247: Beauty retailing brand usage, November 2013
Figure 248: Satisfaction with various beauty retailing brands, November 2013
Figure 249: Consideration of beauty retailing brands, November 2013
Figure 250: Consumer perceptions of current beauty retailing brand performance, November 2013
Brand index
Figure 251: Beauty retailing brand index, November 2013
Target group analysis
Figure 252: Target groups, November 2013
Figure 253: Beauty retailing brand usage, by target groups, November 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
 APPENDIX – THE CONSUMER – HOW OFTEN AND WHAT TYPE OF BEAUTY PRODUCTS THEY USE
Figure 254: Most popular how often they use skincare products – How often they use any skincare products, by demographics, November 2013
Figure 255: Next most popular how often they use skincare products – How often they use any skincare products, by demographics, November 2013
Figure 256: Most popular how often they use skincare products – Store own brand skincare, by demographics, November 2013
Figure 257: Next most popular how often they use skincare products – Store own brand skincare, by demographics, November 2013
Figure 258: Most popular how often they use skincare products – Standard skincare brand, by demographics, November 2013
Figure 259: Next most popular how often they use skincare products – Standard skincare brand, by demographics, November 2013
Figure 260: Most popular how often they use skincare products – Premium brand skincare, by demographics, November 2013
Figure 261: Next most popular how often they use skincare products – Premium brand skincare, by demographics, November 2013
Figure 262: Most popular how often they use make-up products – How often they use any make-up products, by demographics, November 2013
Figure 263: Next most popular how often they use make-up products – How often they use any make-up products, by demographics, November 2013
Figure 264: Most popular how often they use make-up products – Store own brand make-up, by demographics, November 2013
Figure 265: Next most popular how often they use make-up products – Store own brand make-up, by demographics, November 2013
Figure 266: Most popular how often they use make-up products – Standard brand make-up, by demographics, November 2013
Figure 267: Next most popular how often they use make-up products – Standard brand make-up, by demographics, November 2013
Figure 268: Most popular how often they use make-up products – Premium brand make-up, by demographics, November 2013
Figure 269: Next most popular how often they use make-up products – Premium brand make-up, by demographics, November 2013
Figure 270: Most popular how often they use fragrance and/or aftershave products – How often they use any fragrances and/or aftershave, by demographics, November 2013
Figure 271: Next most popular how often they use fragrance and/or aftershave products – How often they use any fragrances and/or aftershave, by demographics, November 2013
Figure 272: Most popular how often they use fragrance and/or aftershave products – Standard brand fragrance/perfume, by demographics, November 2013
Figure 273: Next most popular how often they use fragrance and/or aftershave products – Standard brand fragrance/perfume, by demographics, November 2013
Figure 274: Most popular how often they use fragrance and/or aftershave products – Standard brand aftershave, by demographics, November 2013
Figure 275: Next most popular how often they use fragrance and/or aftershave products – Standard brand aftershave, by demographics, November 2013
Figure 276: Most popular how often they use fragrance and/or aftershave products – Premium brand fragrance/perfume, by demographics, November 2013
Figure 277: Next most popular how often they use fragrance and/or aftershave products – Premium brand fragrance/perfume, by demographics, November 2013
Figure 278: Most popular how often they use fragrance and/or aftershave products – Premium brand aftershave, by demographics, November 2013
Figure 279: Next most popular how often they use fragrance and/or aftershave products – Premium brand aftershave, by demographics, November 2013
 APPENDIX – CONSUMER – WHAT THEY BUY WHERE
Figure 280: Next most popular where they buy any beauty product, by demographics, November 2013
Figure 281: Other where they buy any beauty product, by demographics, November 2013
Figure 282: Most popular where they buy skincare, by demographics, November 2013
Figure 283: Next most popular where they buy skincare, by demographics, November 2013
Figure 284: Other where they buy skincare, by demographics, November 2013
Figure 285: Most popular where they buy make-up, by demographics, November 2013
Figure 286: Next most popular where they buy make-up, by demographics, November 2013
Figure 287: Other where they buy make-up, by demographics, November 2013
Figure 288: Most popular where they buy fragrances/aftershave, by demographics, November 2013
Figure 289: Next most popular where they buy fragrances/aftershave, by demographics, November 2013
Figure 290: Other where they buy fragrances/aftershave, by demographics, November 2013
 APPENDIX – CONSUMER – WHERE THEY BUY IN-STORE AND ONLINE
Figure 291: Most popular where they buy instore and on-line, by demographics, November 2013
Figure 292: Next most popular where they buy instore and on-line, by demographics, November 2013
Figure 293: Other where they buy instore and on-line, by demographics, November 2013
Figure 294: Most popular where they buy in-store, by demographics, November 2013
Figure 295: Next most popular where they buy in-store, by demographics, November 2013
Figure 296: Other where they buy in-store, by demographics, November 2013
Figure 297: Most popular where they buy on-line, by demographics, November 2013
Figure 298: Next most popular where they buy on-line, by demographics, November 2013
Figure 299: Other where they buy on-line, by demographics, November 2013
Figure 300: Repertoire of where they buy instore and on-line, by demographics, November 2013
 APPENDIX – CONSUMER – KEY DRIVERS
Figure 301: Most popular what factors drive the decision where to shop, by demographics, November 2013
Figure 302: Next most popular what factors drive the decision where to shop, by demographics, November 2013
 APPENDIX – CONSUMER – ATTITUDES TOWARDS BEAUTY GIFTING
Figure 303: Most popular attitudes towards gift buying, by demographics, November 2013
Figure 304: Next most popular attitudes towards gift buying, by demographics, November 2013
ACQUA E SAPONE
What we think
Company background
Company performance
Figure 305: Acqua e Sapone: Group sales performance, 2009-13
Figure 306: Acqua e Sapone: Outlet data, 2009-13
Retail offering
ALLIANCE BOOTS
What we think
Figure 307: Boots UK Retail: Share of sales by product, 2008/09-2012/13
Company background
Company performance
Figure 308: Alliance Boots: Group financial performance, 2008/09-2012/13
Figure 309: Alliance Boots: Outlet data, 2008/09-2012/13
Retail offering
A. S. WATSON (EUROPE)
What we think
Company background
Figure 310: A. S. Watson: European health and beauty operations, 2013
Company performance
Figure 311: A. S. Watson (Europe): Group financial performance, 2010-13
Figure 312: A. S. Watson (Europe): Sales by division, 2012
Figure 313: A. S. Watson (Europe): Turnover by chain (part estimated), excl. VAT, 2010-12
Figure 314: A. S. Watson (Europe): Outlet data, 2009-12
Figure 315: A. S. Watson (Europe): Stores by division, 2012
Figure 316: A. S. Watson (Europe): Outlet data by country (part estimated), 2010-12
Retail offering
Superdrug
The Perfume Shop
Savers
DM-DROGERIE MARKT
What we think
Company background
Company performance
Figure 317: dm-Drogerie Markt: Group sales performance, excl. sales tax, 2008/09-2012/13
Figure 318: dm-Drogerie Markt: Outlet data, 2008/09-2012/13
Figure 319: dm-Drogerie Markt: Outlet numbers, 2008/09-2012/13
Retail offering
DOUGLAS GROUP
What we think
Company background
Company performance
Figure 320: Douglas Group: Group financial performance, 2007/08-2012/13
Figure 321: Douglas Perfumeries: Financial performance, 2007/08-2012/13
Figure 322: Douglas Group: Outlet data, 2007/08-2011/12
Retail offering
LUSH RETAIL LTD
What we think
Company background
Company performance
Figure 323: Lush Retail Ltd: Group financial performance, 2007/08-2012/13
Figure 324: Lush Retail Ltd: UK outlet data, 2007/08-2012/13
Retail offering
MüLLER
What we think
Figure 325: Müller: Product offer, 2013
Company background
Company performance
Figure 326: Müller: Group sales performance, excl. sales tax, 2009-13
Figure 327: Müller: Outlet data, 2009-13
Retail offering
NOCIBÉ
What we think
Company background
Company performance
Figure 328: Nocibé: Group sales performance, excl. sales tax, 2009-13
Figure 329: Nocibé: Outlet data, 2009-13
Retail offering
ROSSMANN
What we think
Company background
Company performance
Figure 330: Rossmann: Group sales performance, 2008/09-2012/13
Figure 331: Rossmann: Outlet data, 2009-13
Retail offering
SEPHORA
What we think
Company background
Company performance
Figure 332: LVMH Selective Retail, financial performance, 2008-13
Figure 333: Sephora, Estimated sales, excl. sales tax, 2008-13
Figure 334: Sephora, estimated European sales, 2010-13
Figure 335: Sephora: Estimated outlet data, 2008-12
Retail offering
SPACE NK LTD
What we think
Company background
Company performance
Figure 336: Space NK Ltd: Group financial performance, 2008/09-2012/13
Figure 337: Space NK Ltd: Outlet data, 2008/09-2012/13
Retail offering
THE BODY SHOP
What we think
Company background
Company performance
Figure 338: The Body Shop: Group financial performance, 2008-13
Figure 339: The Body Shop: Estimated UK sales performance, excl. sales tax, 2008-13
Figure 340: The Body Shop: Outlet data, 2008-13
Retail offering
YVES ROCHER GROUPE
What we think
Company background
Company performance
Figure 341: Yves Rocher Groupe: Estimated group financial performance, 2009-13
Figure 342: Yves Rocher Groupe: Estimated number of stores in selected countries, 2011-13
Figure 343: Yves Rocher Groupe: Sales by distribution channel, percentage, 2012
Retail offering
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 344: Europe: Population, total and by age group, 2010
Figure 345: Europe: Forecast population, total and by age group, 2015
Figure 346: Europe: Forecast population, total and by age group, 2020
Gross domestic product
Figure 347: Europe: Gross domestic product, at current prices, 2012
Figure 348: Europe: Real-terms year-on-year GDP growth, 2009-14
Consumer spending
Figure 349: Europe: Consumer spending, at current prices, 2012
Figure 350: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
Consumer confidence
Figure 351: Europe: Consumer confidence levels, January-December 2013
Inflation
Figure 352: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
Figure 353: Europe: Harmonised indices of consumer prices – annual % change, personal care products, 2009-13
Interest rates
Figure 354: Europe: Central bank interest rates, 2009-13
Online
Figure 355: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
Figure 356: Europe: Percentage of all individuals accessing the internet daily, 2009-13
APPENDIX – THE CONSUMER – EUROPEAN COMPARISONS
Figure 357: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products, by country, November 2013
Figure 358: Important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by country, November 2013
APPENDIX – THE CONSUMER – FRANCE
Figure 359: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer's own site and online – Multi brand site, by demographics, France, November 2013
Figure 360: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Department store, by demographics, France, November 2013
Figure 361: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Pharmacy/parapharmacy, by demographics, France, November 2013
Figure 362: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Perfumery, by demographics, France, November 2013
Figure 363: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Specialty beauty chains, by demographics, France, November 2013
Figure 364: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Drug store, by demographics, France, November 2013
Figure 365: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Variety store, by demographics, France, November 2013
Figure 366: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Super/hypermarket, by demographics, France, November 2013
Figure 367: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Discount store, by demographics, France, November 2013
Figure 368: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Direct sales, by demographics, France, November 2013
Figure 369: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – TV, by demographics, France, November 2013
Figure 370: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer’s own site, by demographics, France, November 2013
Figure 371: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Multi brand site, by demographics, France, November 2013
Figure 372: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Travel retail, by demographics, France, November 2013
Figure 373: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Other, by demographics, France, November 2013
Figure 374: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – None of these, by demographics, France, November 2013
Figure 375: Most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, France, November 2013
Figure 376: Next most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, France, November 2013
APPENDIX – THE CONSUMER – GERMANY
Figure 377: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer's own site and online – Multi brand site, by demographics, Germany, November 2013
Figure 378: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Department store, by demographics, Germany, November 2013
Figure 379: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Pharmacy/parapharmacy, by demographics, Germany, November 2013
Figure 380: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Perfumery, by demographics, Germany, November 2013
Figure 381: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Specialty beauty chains, by demographics, Germany, November 2013
Figure 382: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Drug store, by demographics, Germany, November 2013
Figure 383: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Variety store, by demographics, Germany, November 2013
Figure 384: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Super/hypermarket, by demographics, Germany, November 2013
Figure 385: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Discount store, by demographics, Germany, November 2013
Figure 386: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Direct sales, by demographics, Germany, November 2013
Figure 387: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – TV, by demographics, Germany, November 2013
Figure 388: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer’s own site, by demographics, Germany, November 2013
Figure 389: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Multi brand site, by demographics, Germany, November 2013
Figure 390: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Travel retail, by demographics, Germany, November 2013
Figure 391: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Other, by demographics, Germany, November 2013
Figure 392: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – None of these, by demographics, Germany, November 2013
Figure 393: Most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Germany, November 2013
Figure 394: Next most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Germany, November 2013
APPENDIX – THE CONSUMER – ITALY
Figure 395: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer's own site and online – Multi brand site, by demographics, Italy, November 2013
Figure 396: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Department store, by demographics, Italy, November 2013
Figure 397: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Pharmacy/parapharmacy, by demographics, Italy, November 2013
Figure 398: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Perfumery, by demographics, Italy, November 2013
Figure 399: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Specialty beauty chains, by demographics, Italy, November 2013
Figure 400: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Drug store, by demographics, Italy, November 2013
Figure 401: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Variety store, by demographics, Italy, November 2013
Figure 402: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Super/hypermarket, by demographics, Italy, November 2013
Figure 403: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Discount store, by demographics, Italy, November 2013
Figure 404: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Direct sales, by demographics, Italy, November 2013
Figure 405: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – TV, by demographics, Italy, November 2013
Figure 406: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer’s own site, by demographics, Italy, November 2013
Figure 407: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Multi brand site, by demographics, Italy, November 2013
Figure 408: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Travel retail, by demographics, Italy, November 2013
Figure 409: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Other, by demographics, Italy, November 2013
Figure 410: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – None of these, by demographics, Italy, November 2013
Figure 411: Most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Italy, November 2013
Figure 412: Next most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Italy, November 2013
APPENDIX – THE CONSUMER – SPAIN
Figure 413: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer's own site and online – Multi brand site, by demographics, Spain, November 2013
Figure 414: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Department store, by demographics, Spain, November 2013
Figure 415: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Pharmacy/parapharmacy, by demographics, Spain, November 2013
Figure 416: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Perfumery, by demographics, Spain, November 2013
Figure 417: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Specialty beauty chains, by demographics, Spain, November 2013
Figure 418: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Drug store, by demographics, Spain, November 2013
Figure 419: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Variety store, by demographics, Spain, November 2013
Figure 420: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Super/hypermarket, by demographics, Spain, November 2013
Figure 421: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Discount store, by demographics, Spain, November 2013
Figure 422: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Direct sales, by demographics, Spain, November 2013
Figure 423: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – TV, by demographics, Spain, November 2013
Figure 424: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Retailer’s own site, by demographics, Spain, November 2013
Figure 425: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Online – Multi brand site, by demographics, Spain, November 2013
Figure 426: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Travel retail, by demographics, Spain, November 2013
Figure 427: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – Other, by demographics, Spain, November 2013
Figure 428: Channel for purchasing beauty, make-up, skincare, fragrances and aftershave products – None of these, by demographics, Spain, November 2013
Figure 429: Most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Spain, November 2013
Figure 430: Next most popular important factors when deciding where to shop for make-up, skincare, fragrances and/or aftershave, by demographics, Spain, November 2013
APPENDIX – UK BRAND RESEARCH
Figure 431: Brand usage, November 2013
Figure 432: Brand commitment, November 2013
Figure 433: Brand momentum, November 2013
Figure 434: Brand diversity, November 2013
Figure 435: Brand satisfaction, November 2013
Figure 436: Brand attitude, November 2013
Figure 437: Brand image – macro image, November 2013
Figure 438: Brand image – micro image, November 2013
Figure 439: Profile of target groups, by demographics, November 2013
Figure 440: Psychographic segmentation, by target groups, November 2013
Figure 441: Brand usage, by target groups, November 2013
Figure 442: Brand usage, by target groups, November 2013 (continued)
Brand index
Figure 443: Brand index, November 2013

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