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Electrical Goods Retailing - Europe - February 2014

INTRODUCTION – EUROPE
Looking at a fragmented market
Consumer questions
Scope and coverage
Definitions
Financial definitions
Currencies
Sales per store, sales per sq m
VAT rates
Abbreviations
Country codes
EXECUTIVE SUMMARY – EUROPE
Total market falls 1.5%
Figure 1: Consumer spending on electrical products (incl. VAT), by country, 2009-13
E-commerce sees double-digit growth
Figure 2: Europe: Online market size for electrical goods (estimated), 2012 and 2013
Figure 3: Europe: Online as percentage of consumer spending on electrical goods (estimated), by country, 2013
Specialists sector around Europe
Figure 4: Europe: Electrical specialists’/household goods specialists’ sector sales (excl. VAT), by country, 2013
Leading specialists: 2013 was a good year for Media-Saturn
Figure 5: Europe: The leading specialist retailers of electrical goods: market shares, 2013
EUROPEAN SUMMARY – THE MARKET
Key points
Consumer spending around Europe
Figure 6: Europe: Consumer spending on electrical products (incl. VAT), by country, 2009-13
Figure 7: Europe: Consumer spending on electrical products, by country, 2009-13
Europe’s online market for electrical goods
Stores lose 6% of sales in 2013 as online continues to grow
Figure 8: Europe: Online market size for electrical goods (estimated), 2012 and 2013
Online market by country
Figure 9: Europe: Online sales of electrical goods (incl. VAT; estimated), by country, 2013
Figure 10: Europe: Online as percentage of consumer spending on electrical goods (estimated), by country, 2013
Figure 11: Europe: Percentage of all individuals having bought electronic equipment or computer hardware online in the last 12 months, by country, 2013
Amazon dominates among Europe’s top online electricals retailers
Figure 12: Europe: Leading online retailers’ sales of electrical products (excl. VAT), 2012 and 2013
Figure 13: Europe: Leading online retailers’ online market shares, 2012 and 2013
The specialists sectors around Europe
Figure 14: Europe: Electrical specialists’/household goods specialists’ sector sales (excl. VAT), 2009-14
Figure 15: Electrical goods specialists’ sales represented as percentage of all consumer spending on electrical goods, 2013
Figure 16: Europe: Electrical specialists’/household goods specialists’ sector sales forecasts (excl. VAT), 2013 and 2018
Europe’s leading specialist chains
Figure 17: Europe: The leading specialist retailers of electrical goods: net revenues, 2009-13
Figure 18: Europe: The leading specialist retailers of electrical goods: Outlet numbers, 2009-13
What we think
UK
France
Germany
Italy
Spain
EUROPEAN SUMMARY – THE CONSUMER
Key points
What’s important when choosing where to buy
Figure 19: Europe: The consumer: Most important factors in choosing the retailer for electrical goods, by country, January 2014
Figure 20: Europe: The consumer: Next most important factors in choosing the retailer for electrical goods, by country, January 2014
French shoppers demand after-sales service
Brits want value, not service
Germans want brands and convenience
Scale of importance
Figure 21: Europe: The consumer: Ranking of important factors in choosing the retailer for electrical goods, by country, January 2014
Where they shop
Retail channels by country
Figure 22: Europe: The consumer: Percentage of respondents who have bought electrical goods in-store/online in the last 12 months, January 2014
UK: non-specialists lead
Figure 23: UK: The consumer: Retailers used for electrical goods purchases, November 2013
France: A number of major specialists
Figure 24: France: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
Germany: Amazon and Media-Saturn lead
Figure 25: Germany: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
Italy: Amazon achieves strong shopper numbers
Figure 26: Italy: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
Spain: Amazon shopper numbers are low
Figure 27: Spain: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
AUSTRIA
 ELECTRICALS RETAILING IN AUSTRIA
 MARKET SIZE
Figure 28: Estimated breakdown of household spending on electrical items, 2013 (est)
Figure 29: Austria: Household consumption expenditure (inc. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 30: Austria: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 31: Austria: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 32: Austria: Leading electricals retailers, by sales (excl. VAT), 2011-13
Figure 33: Austria: Leading electricals retailers, outlet numbers, 2011-13
Figure 34: Austria: Leading electricals retailers, sales per outlet, 2011-13
Figure 35: Austria: Leading electricals retailers, estimated market shares, 2011-13
 ONLINE
Figure 36: Austria: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
BELGIUM
 ELECTRICALS RETAILING IN BELGIUM
 MARKET SIZE
Figure 37: Belgium: Breakdown of household spending on electrical items, 2013 (est)
Figure 38: Belgium: Household consumption expenditure (inc. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 39: Belgium: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 40: Belgium: Leading electricals retailers, by sales (excl. VAT), 2011-13
Figure 41: Belgium: Leading electricals retailers, outlet numbers, 2011-13
Figure 42: Belgium: Leading electricals retailers, sales per outlet, 2011-13
Figure 43: Belgium: Leading electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 44: Belgium: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
CZECH REPUBLIC
Electricals retailing in Czech Republic
 MARKET SIZE
Figure 45: Czech Republic: Breakdown of household spending on electrical items, 2013 (est)
Figure 46: Czech Republic: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 47: Czech Republic: Total IT & telecoms and household specialists’ retail sales (excl. VAT), 2009-14
Figure 48: Czech Republic: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 49: Czech Republic: Leading electricals retailers, by sales (excl. VAT), 2011-13
Figure 50: Czech Republic: Leading electricals retailers, outlet numbers, 2011-13
Figure 51: Czech Republic: Leading electricals retailers, sales per outlet, 2011-13
Figure 52: Czech Republic: Leading electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 53: Czech Republic: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
DENMARK
 ELECTRICALS RETAILING IN DENMARK
 MARKET SIZE
Figure 54: Denmark: Breakdown of Household spending on electrical items, 2013 (est)
Figure 55: Denmark: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 56: Denmark: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 57: Denmark: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 58: Denmark: Top ten electricals retailers, by sales (excl. VAT), 2011-13
Figure 59: Denmark: Top ten electricals retailers, outlet numbers, 2011-13
Figure 60: Denmark: Top ten electricals retailers, sales per outlet, 2011-13
Figure 61: Denmark: top ten electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 62: Denmark: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
FINLAND
 ELECTRICALS RETAILING IN FINLAND
 MARKET SIZE
Figure 63: Finland: Breakdown of household spending on electrical items, 2013 (est)
Figure 64: Finland: Households consumption expenditure, (incl. VAT) (current prices), 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 65: Finland: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 66: Finland: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 67: Finland: Top five electricals retailers, by sales (excl VAT), 2011-13
Figure 68: Finland: Top five electricals retailers, outlet numbers, 2011-13
Figure 69: Finland: Top Five electricals retailers, sales per outlet, 2011-13
Figure 70: Finland: Top five electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 71: Finland Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
FRANCE
 EXECUTIVE SUMMARY
Sector size and forecast
Leading specialists
Online
The consumer – where they shop
The consumer – what they want
What we think
Spending, inflation and unit sales
Key points
Figure 72: France: Households consumption expenditure (incl. VAT), at current prices, 2009-13
Unit volumes
Figure 73: France: Unit volume sales by electrical gods category, 2009-14
Figure 74: Market definitions for unit volume sales data
Inflation
Figure 75: France: Harmonised indices of consumer prices: Annual % change, Jan 2012-Nov 2013
 CHANNELS OF DISTRIBUTION
Figure 76: France: Estimated distribution of spending on electrical/electronic goods, 2013
 SECTOR SIZE AND FORECAST
Key points
Specialists’ sales and forecasts
Figure 77: France: Retail sales, (excl. VAT), 2009-13
Figure 78: France: Retail sales forecasts (excl. VAT), 2013-18
Figure 79: France: Electrical goods specialists’ sales represented as percentage of consumer spending on electrical goods, 2009-13
Enterprise and employee numbers
Figure 80: France: Retail enterprise numbers, 2009-11
Figure 81: France: Retail employee numbers, full-time equivalent units, 2009-11
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Leading retailers
Figure 82: France: Leading electrical goods specialists’ revenues, 2011-13
Figure 83: France: Leading electrical goods specialists’ outlet numbers, 2011-13
Figure 84: France: Leading electrical goods specialists’ annual sales per outlet, 2011-13
 LEADING SPECIALISTS: MARKET SHARES
Figure 85: France: Leading electrical goods specialists’ market shares, 2011-13
 ONLINE
Key points
Market size
Leading online retailers
Figure 86: Major internet retailers’ sales of electrical goods online, (excl vat), 2013 (est)
The consumer
Figure 87: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
Figure 88: France: the consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
 THE CONSUMER: WHERE THEY SHOP
What we asked
What we asked
Where they shop
Figure 89: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
Figure 90: France: the consumer: stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
Figure 91: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
Figure 92: France: the consumer: stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
Customer profiles
Figure 93: France:  Leading retailers customer profile by age and income, January 2014
 THE CONSUMER: WHAT’S IMPORTANT
Key points
What we asked
Figure 94: France: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
Figure 95: France: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
Figure 96: France: Profile of who rates which factor, January 2014
GERMANY
 EXECUTIVE SUMMARY
The market
The specialists sector
Leading specialist retailers
Online
The consumer: Where they shop
The consumer: what’s important
What we think
 SPENDING, INFLATION AND UNIT SALES
Key points
Spending sees only modest growth
Figure 97: Germany: Consumer spending on electrical goods (incl. VAT), 2013
Figure 98: Germany: Consumer spending (incl. VAT), 2008-13
Inflation (and deflation)
Figure 99: Harmonised indices of consumer prices: Annual % change, January-December 2013
Unit volumes
Figure 100: Germany: Unit volume sales of selected major electrical goods categories, 2012-14
Figure 101: Germany: Definitions for unit volume market data
 CHANNELS OF DISTRIBUTION
Figure 102: Germany: Estimated distribution of spending on electrical goods, 2012 and 2013
 SECTOR SIZE AND FORECAST
Key points
Specialists lost out in 2013
Figure 103: Germany: Retail sales (excl. VAT), 2008-13
Figure 104: Germany: Retail sales forecasts (excl. VAT), 2014-18
Enterprise, outlet and employee numbers
Figure 105: Germany: Number of retail enterprises, 2008-11
Figure 106: Germany: Number of retail outlets, 2008-11
Figure 107: Germany: Number employed in retail, 2008-11
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Media-Saturn performs strongly
Figure 108: Germany: Leading electrical goods specialists’ net revenues (ranked by 2012 revenues), 2011-13
Figure 109: Germany: Leading electrical goods specialists’ outlet numbers, 2011-13
Figure 110: Germany: Leading electrical goods specialists’ annual sales per outlet, 2011-13
 LEADING SPECIALISTS: MARKET SHARES
Figure 111: Germany: Leading electrical goods specialists’ shares of consumer spending on electrical goods, 2011-13
 ONLINE
Key points
Market size: Germany among Europe’s leaders
Leading online retailers: Amazon maintains strong lead
Figure 112: Major internet retailers’ sales of electrical goods online (excl vat), 2013
The consumer online
Figure 113: Germany: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
Figure 114: Germany: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
 THE CONSUMER: WHERE THEY SHOP
Key points
What we asked
Media-Saturn retains strong lead over Amazon
Figure 115: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
In-store/online split: Media-Saturn narrowing the gap with Amazon
Figure 116: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
Average age and affluence
Figure 117: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, by average age and affluence of respondent, January 2014
By type of retailer: Specialists retain dominance, even online
Figure 118: Germany: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
Figure 119: Germany: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
 THE CONSUMER: WHAT’S IMPORTANT
Key points
What we asked
Ease, price, brands prove most important
Figure 120: Germany: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
By average age and affluence
Figure 121: Germany: The consumer: Most important factors in choosing the retailer for electrical goods, by average age and affluence of respondent, January 2014
By level of importance
Figure 122: Germany: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
GREECE
 ELECTRICALS RETAILING IN GREECE
 MARKET SIZE
Figure 123: Greece: Breakdown of Household spending on electrical items, 2013 (est)
Figure 124: Greece: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 125: Greece: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 126: Greece: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 127: Greece: Top seven electricals retailers, by sales (excl. VAT), 2011-13
Figure 128: Greece: Leading electrical goods specialists’ outlet numbers, 2011-13
Figure 129: Greece: Leading electrical goods specialists’ annual sales per outlet, 2011-13
Figure 130: Greece: Leading electrical goods specialists’ shares of consumer spending on electricals, 2011-13
 ONLINE
Figure 131: Greece: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
HUNGARY
 ELECTRICALS RETAILING IN HUNGARY
 MARKET SIZE
Figure 132: Hungary: Consumer spending on electrical goods (Inc. vat), 2013 (est)
Figure 133: Hungary: Households consumption expenditure, incl. VAT, (current prices), 2009-13
 CHANNELS OF DISTRIBUTION
Figure 134: Hungary: Estimated distribution of spending on electrical/electronic goods, 2013
 ELECTRICALS RETAIL SECTOR SIZE
Figure 135: Hungary: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 136: Hungary: Retail sales (excl. vat), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 137: Hungary: Leading electricals retailers, sales (excl vat), 2011-13
Figure 138: Hungary: Leading electricals retailers, outlet numbers, 2011-13
Figure 139: Hungary: Leading electricals retailers, sales per outlet, 2011-13
Figure 140: Hungary: Leading electricals retailers, market shares, 2011-13
 ONLINE
Figure 141: Hungary: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
REPUBLIC OF IRELAND
 ELECTRICALS RETAILING IN REPUBLIC OF IRELAND
 MARKET SIZE
Figure 142: Republic of Ireland: Breakdown of household spending on electrical items, 2013 (est)
Figure 143: Republic of Ireland: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 144: Republic of Ireland: Total electrical goods’ specialists’ retail sales (excl. VAT), 2009-14
Figure 145: Republic of Ireland: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 146: Republic of Ireland: Leading electricals retailers, by sales (excl. VAT), 2011-13
Figure 147: Republic of Ireland: Leading electricals retailers, outlet numbers, 2011-13
Figure 148: Republic of Ireland: Leading electricals retailers, sales per outlet, 2011-13
Figure 149: Republic of Ireland: Leading electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 150: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
ITALY
 EXECUTIVE SUMMARY
Spending and inflation
Sector size and forecast
Leading retailers
Online
The consumer
What we think
 SPENDING, INFLATION AND UNIT SALES
Key points
Spending growth on a downward path
Figure 151: Italy: Consumer spending on electrical goods (inc. VAT), at current prices, 2013 (Mintel estimate)
Figure 152: Italy: Consumer spending (incl. VAT), 2009-13
Inflation
Figure 153: Italy: Harmonised indices of consumer prices: Annual % change, JanuaryDecember 2013
Unit volumes
Figure 154: Italy: Unit volume sales of selected major electrical goods categories, 2012-14
Figure 155: Italy: Definitions for unit volume market data
Channels of distribution
Figure 156: Italy: Estimated distribution of spending on electrical/electronic goods, 2013
 SECTOR SIZE AND FORECAST
Key points
Figure 157: Italy: Electrical retailers sales, excl. sales tax, 2009-13
Figure 158: Italy: Household goods retailers sales, 2009-13
Figure 159: Italy: Household goods retailers sales, 2014-18
Enterprise, outlet and employee numbers
Figure 160: Italy: Retail enterprises, 2009-11
Figure 161: Italy: Retail employees, full time equivalents, 2009-11
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Figure 162: Italy: Leading electrical retailers sales, 2011-13
Figure 163: Italy: Leading electrical retailers outlets, 2011-13
Figure 164: Italy: Leading electricals retailers sales per outlet, 2011-13
 LEADING SPECIALISTS: MARKET SHARES
Figure 165: Italy: Leading electricals retailers, market shares, 2011-13
 ONLINE
Key points
Consumer surveys
Figure 166: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
Figure 167: Italy: Online purchasers of electricals in last 12 months, January 2014
 THE CONSUMER – WHERE THEY SHOP
Key points
Figure 168: Italy: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
Figure 169: Italy: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
Figure 170: Italy: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
Customer profiles
Figure 171: Italy: profile of customers, in-store and online, January 2014
 THE CONSUMER: WHAT’S IMPORTANT
Key points
What we asked
Figure 172: Italy: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
Figure 173: Italy: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
NETHERLANDS
 ELECTRICALS RETAILING IN THE NETHERLANDS
 MARKET SIZE
Figure 174: The Netherlands: Breakdown of household spending on electrical items, 2013 (est)
Figure 175: The Netherlands: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 176: The Netherlands: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 177: The Netherlands: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 178: The Netherlands: Leading retailers, by sales (excl. VAT), 2011-13
Figure 179: The Netherlands: Leading electricals retailers, outlet numbers, 2011-13
Figure 180: The Netherlands: Leading electricals retailers, sales per outlet, 2011-13
Figure 181: The Netherlands: Leading electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 182: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
NORWAY
 ELECTRICALS RETAILING IN NORWAY
 MARKET SIZE
Figure 183: Norway: Breakdown of household spending on electrical items, 2013 (est)
Figure 184: Norway: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 185: Norway: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 186: Norway: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 187: Norway: Top ten electricals retailers, by sales (excl VAT), 2011-13
Figure 188: Norway: Top ten electricals retailers, outlet numbers, 2011-13
Figure 189: Norway: Top ten electricals retailers, sales per outlet, 2011-13
Figure 190: Norway: Top ten electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 191: Norway: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
POLAND
 ELECTRICALS RETAILING IN POLAND
 MARKET SIZE
Figure 192: Poland: Breakdown of Household spending on electrical items, 2013 (est)
Figure 193: Poland: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 194: Poland: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 195: Poland: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 196: Poland: Top ten electricals retailers, by sales (excl. VAT), 2011-13
Figure 197: Poland: Leading electricals retailers, by outlet numbers, 2011-13
Figure 198: Poland: Leading electricals retailers, by sales per outlet, 2011-13
Figure 199: Poland: Leading electricals retailers, market shares, 2011-13
 ONLINE
Figure 200: Poland: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
PORTUGAL
 ELECTRICALS RETAILING IN PORTUGAL
 MARKET SIZE
Figure 201: Portugal: Breakdown of Household spending on electrical items, 2013 (est)
Figure 202: Portugal: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
Figure 203: Portugal: Estimated distribution of spending on electrical/electronic goods, 2013
 ELECTRICALS RETAIL SECTOR SIZE
Figure 204: Portugal: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 205: Portugal: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 206: Portugal: Leading electrical goods specialists’ net revenues, 2011-13
Figure 207: Portugal: Leading electrical goods specialists’ outlet numbers, 2011-13
Figure 208: Portugal: Leading electrical goods specialists’ annual sales per outlet, 2011-13
Figure 209: Portugal: Leading electrical goods specialists’ shares of consumer spending on electricals, 2011-13
 ONLINE
Figure 210: Portugal: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
SPAIN
 EXECUTIVE SUMMARY
Spending, inflation and unit sales
Sector size and forecast
Leading specialists
Online
The consumer: Where they shop
The consumer: What’s important
What we think
 SPENDING, INFLATION AND UNIT SALES
Key points
 MARKET SIZE
Sector spend still falling
Figure 211: Spain: Consumer spending on electrical goods (incl. VAT), 2013 (est)
Figure 212: Spain: Consumer spending (incl. VAT), 2008-13
Inflation
Figure 213: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2013
Unit volumes
Figure 214: Spain: Unit volume sales of selected major electrical goods categories, 2012-14
Figure 215: Spain: Definitions for unit volume market data
 CHANNELS OF DISTRIBUTION
Figure 216: Electrical goods, estimated channels of distribution, 2013
 SECTOR SIZE AND FORECAST
Key points
Figure 217: Spain: Electrical specialists sales, 2008-13
Figure 218: Spain: Forecast electrical specialists sales, 2014-18
Enterprise, outlet and employee numbers
Figure 219: Spain: Electrical specialist outlets and employees, 2008-12
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Figure 220: Spain: Leading retailers: Sales, 2011-13
Figure 221: Spain: Leading retailers: Outlet numbers, 2011-13
Figure 222: Spain: Leading retailers: Sales per outlet, 2011-13
 LEADING SPECIALISTS: MARKET SHARES
Figure 223: Spain: Leading electrical specialists, share of all spending on electricals, 2011-13
 ONLINE
Key points
Market size
The consumer
Figure 224: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
Figure 225: Spain: Where consumers have bought electrical goods online, 2013
 THE CONSUMER: WHERE THEY SHOP
Key points
What we asked
Media Markt continues to dominate the market
Figure 226: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014
In-store/online split: Media Markt/Saturn leads in both channels
Figure 227: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2014
Average age and affluence
Figure 228: Spain: Where they bought electrical goods, by age and socio-economic group, January 2014
By type of retailer
Figure 229: Spain: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
 THE CONSUMER: WHAT’S IMPORTANT
Key points
What we asked
Price matters
Figure 230: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
Figure 231: Spain: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
SWEDEN
 ELECTRICALS RETAILING IN SWEDEN
 MARKET SIZE
Figure 232: Sweden: Breakdown of household spending on electrical items, 2013 (est)
Figure 233: Sweden: Households consumption expenditure (incl. VAT), at current prices, 2009-13
 CHANNELS OF DISTRIBUTION
 ELECTRICALS RETAIL SECTOR SIZE
Figure 234: Sweden: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 235: Sweden: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 236: Sweden: Top electricals retailers, by sales (excl. VAT), 2011-13
Figure 237: Sweden: Top electricals retailers, outlet numbers, 2011-13
Figure 238: Sweden: Top ten electricals retailers, sales per outlet, 2011-13
Figure 239: Sweden: Top ten electricals retailers, market shares (estimated), 2011-13
 ONLINE
Figure 240: Sweden: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
SWITZERLAND
 ELECTRICALS RETAILING IN SWITZERLAND
 MARKET SIZE
Figure 241: Switzerland: Estimated households consumption expenditure, incl. sales tax, at current prices, 2009-13
 ELECTRICALS RETAIL SECTOR SIZE
Figure 242: Switzerland: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
Figure 243: Denmark: Retail sales (excl. VAT), 2010-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 244: Switzerland: Leading electricals retailers, by sales (excl vat), 2011-13
Figure 245: Switzerland: Leading electricals retailers, outlet numbers, 2011-13
Figure 246: Switzerland: Leading electricals retailers, sales per outlet, 2011-13
Figure 247: Switzerland: Leading electricals retailers, market shares, 2011-13
UNITED KINGDOM
 INTRODUCTION
A diverse and fragmented market
Consumer questions
Definitions
Financial definitions
VAT
Sales per store, sales per sq m
Exchange rates
Abbreviations
 EXECUTIVE SUMMARY
The market
Figure 248: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2008-18
Online
Figure 249: Online sales as percentage of total market for electrical goods, 2012-14
Figure 250: Leading online retailers’ estimated shares of online spending on electrical goods, 2013
Distribution of spending
Figure 251: Estimated distribution of spending on electrical goods, 2013
Market shares
Figure 252: Market shares (%): The leading specialist and non-specialist retailers, 2012 and 2013
The consumer: What they’ve bought
Figure 253: The consumer: What electrical products they have bought in the past 12 months, November 2013
The consumer: Where they’ve shopped
Figure 254: The consumer: Where they bought electrical products, in-store or online, in the past 12 months, November 2013
The consumer: Key drivers
Figure 255: The consumer: What’s important when choosing where to buy electrical goods, November 2013
The consumer: Satisfaction with services used
Figure 256: The consumer: Satisfaction with retailers’ services used, November 2013
The consumer: Attitudes towards electricals retailers
Figure 257: The consumer: Attitudes towards electrical goods retailers, November 2013
What we think
 ISSUES AND INSIGHTS
A strong case for generalists in a mixed market
The facts
The implications
Pureplays are winning, stores must innovate
The facts
The implications
Limited demand for pre-sales service
The facts
The implications
Don’t overlook simplicity
The facts
The implications
 TREND APPLICATIONS
Trend: FSTR HYPR
Trend: Experience is All
Mintel futures: Old Gold
 MARKET SIZE AND FORECAST
Key points
The beginnings of recovery
Figure 258: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2008-18
Figure 259: Electrical products: Market size and forecast (incl. VAT), in current and constant prices, 2008-18
Figure 260: Annual consumer prices inflation, 2013
Segment forecasts: Not all categories set for growth
Household appliances: benefiting from the housing-market bounce
Figure 261: Household appliances: Segment size and forecast (incl. VAT), 2008-18
Computing and telecoms: deflation a constant problem
Figure 262: Computing and telecoms goods: Segment size and forecast (incl. VAT), 2008-18
Audio-visual and photographic demand remains weak
Figure 263: Audio-visual and photographic goods: Segment size and forecast (incl. VAT), 2008-18
Personal care appliances riding the vanity wave
Figure 264: Personal care appliances: Segment size and forecast (incl. VAT), 2008-18
Segment forecasts: Annual data
Figure 265: Electrical goods segment forecasts (incl. VAT), 2008-18
Unit volumes snapshot
Figure 266: Unit volume sales of selected major electrical goods categories, 2012-14
Figure 267: Market definitions
Mintel’s forecast methodology
 SPECIALISTS SECTOR SIZE
Key points
Comet’s closure hits the sector
Figure 268: Electrical goods specialists’ sector sales, 2008-14
A slowing of the relative decline in 2014
Figure 269: Electrical goods specialists sales relative to all consumer spending on electrical goods, 2008-14
Most of Comet’s sales lost to non-specialists
Figure 270: Selected retailers’ estimated gains of Comet’s annual sales, 2013
Enterprises, outlets and employment
Outlets
Figure 271: Number of retail outlets, 2008/09-2012/13
Enterprises and employment
Figure 272: Number of retail enterprises, 2008-12
Figure 273: Number of retail employees – average during the year, 2008-12
 STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
 THE MARKET ENVIRONMENT
Key points
Deflation plagues technology categories
Figure 274: Consumer prices inflation, January-December 2013
Squeezed incomes despite increased confidence
Figure 275: Annual % change in average earnings versus consumer prices index, January 2010-November 2013
Confidence is much improved
Figure 276: Consumer confidence levels, January-December 2013
Property market revival
Figure 277: Number of UK residential property transactions, January-December 2013
Ageing population
Figure 278: Trends in the age structure of the UK population, 2013 and 2018
Renewed interest in baking boosts demand for kitchen electricals
Premiumisation in coffee helps demand for at-home machines
New technology cannibalising other categories
Ownership of electrical goods
Figure 279: Household ownership of electrical goods by category, 2011 and 2012
Figure 280: Household ownership of electrical goods by category, selected growth categories, 2008-12
Figure 281: Household ownership of electrical goods by category, selected declining categories, 2008-12
 THE CONSUMER – WHERE THEY BUY IN-STORE OR ONLINE
Key points
What we asked
Where consumers buy
Figure 282: UK: Where they bought electrical products, in-store or online, November 2013
Trend data
Figure 283: Where they bought electrical products, ranked by popularity of retailer, April 2012, November 2012 and November 2013
Where they buy – offline/online split
figure 284: UK: Where they bought electrical products, in-store only or online only, November 2013
Who shops where
Figure 285: Where they bought electrical goods, by age and affluence, November 2013
 THE CONSUMER – WHAT THEY BUY
Key points
What we asked
What they buy
Mobile phones are the most popular purchase
Figure 286: UK: what electrical products they buy, November 2013
Small kitchen/household appliances come second
What they buy by age and affluence
Figure 287: what they bought by age and affluence, November 2013
What they buy by gender
Figure 288: what they bought by age and affluence, November 2013
 THE CONSUMER – KEY DRIVERS
Key points
What we asked
What motivates choices
Bargain hunters
Figure 289: UK: key drivers for electrical products shoppers, November 2013
Savvy consumers look for savings
Pre- and post-purchase support
Relative importance of key drivers
Figure 290: UK: Key drivers for electrical product shoppers in order of importance, November 2013
Figure 291: UK:  key drivers and whether ranked most important, November 2013
 THE CONSUMER – ATTITUDES TOWARDS RETAILERS OF ELECTRICAL GOODS
Key points
What we asked
What consumers think
The internet empowers consumers
Figure 292: UK: Attitudes towards electrical goods retailers, November 2013
Retailers would do well to build and deepen trust
Multi-channel versus pureplay
Attitudes by age and affluence
Polarities by age
Figure 293: UK: Attitudes towards electrical goods retailers, by age and affluence, November 2013
What matters to older consumers
How else can online retailers connect to shoppers?
Attitudes by where they shop
Figure 294: Attitudes by where they shop, November 2013
Figure 295: Further attitudes by where they shop, November 2013
 THE CONSUMER – SATISFACTION WITH SERVICES USED
Key points
What we asked
Usage of services provided
Figure 296: UK: Usage of retailers services, November 2013
Satisfaction with services used
Figure 297: UK: Satisfaction with retailers services used, November 2013
Who is not satisfied with services used
Figure 298: UK: not satisfied with services by select demographic groups, November 2013
 WHO’S INNOVATING?
Key points
Encouraging customers to experiment with technology
Digital concept store
Figure 299: Argos, digital concept store, London
In-store guidance
In-store mobile cashback service
Digital wallet gives electrical goods customers additional confidence buying online
Samsung and Carphone Warehouse new store concept
 CHANNELS OF DISTRIBUTION
Key points
At a glance: pureplays now half as big as the specialists
Figure 300: Estimated distribution of spending on electrical goods, 2013
Pureplays gain big from Comet’s closure
Figure 301: Estimated distribution of spending on electrical goods, 2012 and 2013
 SPACE ALLOCATION SUMMARY
Key points
Space allocations
Figure 302: Leading electricals retailers, summary space allocation, January 2014
Figure 303: Electricals retailers: Detail space allocation estimates, January 2014
Trends
Currys High Street
Figure 304: Currys High street stores, space allocation, 2012-14
Currys/PC World superstores
Figure 305: Currys PC World superstores, space allocation, 2012-14
John Lewis
Figure 306: John Lewis electricals space allocation, 2012-14
Argos
Figure 307: Argos electricals space allocation, 2012-14
 RETAIL PRODUCT MIX
Figure 308: leading electricals retailers, estimated sales mix, 2012/13
Market shares
Figure 309: Leading retailers market share of major categories, 2012
 THE LEADING SPECIALIST RETAILERS
Key points
Dixons dominates a cut-down specialists sector
Figure 310: The leading specialist retailers of electrical goods: total net revenues, 2008-12
Figure 311: The leading specialist retailers: compound annual growth rates in total net revenues, 2008-12
Outlets and sales per outlet
Figure 312: The leading specialist retailers of electrical goods: outlet numbers, 2008-12
Figure 313: The leading specialist retailers of electrical goods: annual sales per outlet, 2008-12
Figure 314: The leading specialist retailers: Compound annual growth rates in annual sales per outlet, 2008-12
Operating profits and margins
Figure 315: The leading specialist retailers of electrical goods: Operating profit, 2008-12
Figure 316: The leading specialist retailers of electrical goods: operating margins, 2008-12
Sales area and sales densities
Figure 317: Selected leading specialist retailers of electrical goods: Total sales area, 2008-12
Figure 318: Selected leading specialist retailers of electrical goods: Annual sales per sq m, 2008-12
 THE LEADING NON-SPECIALIST RETAILERS
Key points
Amazon and Argos battle for leadership
Sales: Amazon draws level
Figure 319: Leading non-specialist retailers’ sales of electrical/electronic goods (excl. VAT), 2011-13
Stores are a strength for Argos
Figure 320: Leading non-specialist retailers’ store numbers, 2011-13
The consumer: Argos maintains a lead for now
Figure 321: The consumer: Where they have shopped for electrical products in the past 12 months, whether in-store or online, November 2013
 MARKET SHARES
Key points
Dixons and Amazon grow faster than Argos in 2013
Figure 322: Market shares (%): The leading specialist and non-specialist retailers, 2012 and 2013
Figure 323: Market shares: The leading specialist and non-specialist retailers, 2012 and 2013
 ONLINE
Key points
Online market size surges in 2013
Figure 324: Estimated online sales of electrical goods (incl. VAT), 2011-14
Online under-indexes relative to shopper numbers
Figure 325: Balance of shopper numbers by in-store/online and split of sales of electrical goods by in-store/online, 2013
The retailers online: Amazon is dominant
Figure 326: Leading online retailers’ estimated shares of online spending on electrical goods, 2013
The consumer
Where they shop: Amazon’s strong lead confirmed
Figure 327: The consumer: Where consumers have bought online in the past 12 months, November 2013
Figure 328: The consumer: Percentage buying online and in-store, by region, November 2013
Figure 329: The consumer: Percentage buying online and in-store, by age group, November 2013
Attitudes to online shopping and pureplay retailers
Figure 330: The consumer: Attitudes towards electrical goods retailers, November 2013
Visitor numbers: Apple leads
Figure 331: Electrical retail websites’ UK visitor numbers, most popular websites ranked by total unique visitors, December 2013
Leading sites’ visitor profiles
Figure 332: Selected leading websites: profiles by age group, December 2013
Figure 333: Selected leading websites: Profiles by socio-economic group, December 2013
Figure 334: Selected leading websites: Profiles by gender, December 2013
 ADVERTISING AND PROMOTION
Key points
Leading advertisers
Figure 335: Leading electrical products retailers’ advertising spend, 2009-13
Spending relative to turnover
Figure 336: Leading electrical products specialists’ advertising spend as % of sales, 2009-12
Spending by media
Figure 337: Leading electrical products retailers’ advertising spend, by media type, 2013
What we saw in 2013
Tech and service credentials
Black Friday and Christmas
Promoting new products
Online promotions
 BRAND RESEARCH
Brand map
Figure 338: Attitudes towards and usage of brands in the electrical retailing sector, November 2013
Correspondence analysis
Brand attitudes
Figure 339: Attitudes, by electrical retailing brand, November 2013
Brand personality
Figure 340: Electrical retailing brand personality – macro image, November 2013
Figure 341: Electrical retailing brand personality – micro image, November 2013
Brand experience
Figure 342: Electrical retailing brand usage, November 2013
Figure 343: Satisfaction with various electrical retailing brands, November 2013
Figure 344: Consideration of electrical retailing brands, November 2013
Figure 345: Consumer perceptions of current electrical retailing brand performance, November 2013
Brand index
Figure 346: Electrical retailing brand index, November 2013
Target group analysis
Figure 347: Target groups, November 2013
Figure 348: Electrical retailing brand usage, by target groups, November 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
 APPENDIX – THE CONSUMER – WHERE THEY BUY INSTORE OR ONLINE
Figure 349: Most popular retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
Figure 350: Next most popular retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
Figure 351: Other retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
Figure 352: Most popular retailers used for electrical goods purchases – In-store, by demographics, November 2013
Figure 353: Next most popular retailers used for electrical goods purchases – In-store, by demographics, November 2013
Figure 354: Other retailers used for electrical goods purchases – In-store, by demographics, November 2013
Figure 355: Most popular retailers used for electrical goods purchases – Online, by demographics, November 2013
Figure 356: Next most popular retailers used for electrical goods purchases – Online, by demographics, November 2013
Figure 357: Other retailers used for electrical goods purchases – Online, by demographics, November 2013
 APPENDIX – THE CONSUMER – WHAT THEY BUY
Figure 358: Most popular types of electrical products purchased, by demographics, November 2013
Figure 359: Next most popular types of electrical products purchased, by demographics, November 2013
Figure 360: Other types of electrical products purchased, by demographics, November 2013
 APPENDIX – THE CONSUMER – KEY DRIVERS
Figure 361: Factors important to electrical products shoppers – Special offers/sales, by demographics, November 2013
Figure 362: Factors important to electrical products shoppers – Matching other retailers' prices, by demographics, November 2013
Figure 363: Factors important to electrical products shoppers – Free delivery for large kitchen/household appliances, by demographics, November 2013
Figure 364: Factors important to electrical products shoppers – Extended warranty at no extra cost, by demographics, November 2013
Figure 365: Factors important to electrical products shoppers – Good after-sales service, by demographics, November 2013
Figure 366: Factors important to electrical products shoppers – Wide range of brands available, by demographics, November 2013
Figure 367: Factors important to electrical products shoppers – Ease of purchase, by demographics, November 2013
 APPENDIX – THE CONSUMER – ATTITUDES TOWARDS RETAILERS OF ELECTRICAL GOODS
Figure 368: Most popular attitudes towards electrical goods retailers, by demographics, November 2013
Figure 369: Next most popular attitudes towards electrical goods retailers, by demographics, November 2013
 APPENDIX – THE CONSUMER – SATISFACTION WITH SERVICES USED
Figure 370: Satisfaction with retailers' services/products – Click-and-collect^, by demographics, November 2013
Figure 371: Satisfaction with retailers' services/products – Home delivery service, by demographics, November 2013
Figure 372: Satisfaction with retailers' services/products – Extended warranty, by demographics, November 2013
Figure 373: Satisfaction with retailers' services/products – Product insurance, by demographics, November 2013
Figure 374: Satisfaction with retailers' services/products – Advice from retailers' staff, by demographics, November 2013
Figure 375: Satisfaction with retailers' services/products – Returning a product to the retailer, by demographics, November 2013
Figure 376: Satisfaction with retailers' services/products – Installation service, by demographics, November 2013
Figure 377: Satisfaction with retailers' services/products – Removal of old product^^, by demographics, November 2013
Figure 378: Satisfaction with retailers' services/products – Online live-chat helpline^^^, by demographics, November 2013
AMAZON EUROPE
What we think
Figure 379: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
Company background
Company performance
Figure 380: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
Retail offering
Figure 381: Number of products listed on Amazon.co.uk, by category, December 2013
Figure 382: Amazon.co.uk: Product mix, by number of SKUs, December 2013
APPLE RETAIL
What we think
Company background
Company performance
Figure 383: Apple Retail: Financial performance, 2008-13
Figure 384: Apple Retail: European stores, 2012-14
Retail offering
APPLIANCES ONLINE/AO.COM
What we think
Figure 385: DRL Ltd: Share of online sales of all electrical goods, 2011/12-2013/14
Company background
Company performance
Figure 386: Appliances Online/DRL Ltd: Group financial performance, 2008/09-2013/14
Retail offering
Figure 387: DRL Ltd’s white-label appliance sites and other affiliated sites, February 2014
ARGOS
What we think
Figure 388: Argos’s new-format store, Chancery Lane, London, January 2013
Company background
Company performance
Figure 389: Argos: Group financial performance, 2008/09-2013/14
Figure 390: Argos: Estimated electrical goods sales, 2008/09-2013/14
Figure 391: Argos: Outlet data, 2008/09-2012/13
Retail offering
Figure 392: Number of products offered in the Argos catalogue, 2011/12-2012/13
BAS GROUP
What we think
Company background
Company performance
Figure 393: BAS Group: Estimated group sales performance, excl. sales tax, 2010-13
Figure 394: BAS Group: Outlet data, 2013
Retail offering
BOULANGER (GROUP)
What we think
Company background
Company performance
Figure 395: Boulanger (group): Group sales performance, excl. sales tax, 2009-13
Figure 396: HTM Group/Boulanger: Outlet data, 2009-13
Retail offering
CONRAD ELECTRONIC
What we think
Company background
Company performance
Figure 397: Conrad: Estimated group sales performance, excl. sales tax, 2009-13
Figure 398: Conrad: Outlet data, 2009-13
Retail offering
DARTY PLC
What we think
Company background
Company performance
Figure 399: Darty plc: Group financial performance, 2008/09-2012/13
Figure 400: Darty plc: Outlet data, 2008/09-2012/13
Retail offering
DIXONS RETAIL PLC
What we think
Company background
Company performance
Figure 401: Dixons retail group:  Like-for-like growth, 2012/13 and 2013/14
Figure 402: Dixons Retail Plc: Group financial performance, 2008/09-2013/14
Figure 403: Dixons Retail Plc: Outlet data, 2008/09-2012/13
Retail offering
Figure 404: Dixons retail: UK sales mix, 2012/13
ELECTRONICPARTNER (EP)
What we think
Company background
Company performance
Figure 405: ElectronicPartner: Group financial performance, 2008-13
Figure 406: ElectronicPartner Branded Affiliated store numbers, by country, 2013
Retail offering
E-SQUARE
What we think
Company background
Figure 407: E-Square: Members and websites by country of operation, 2014
Figure 408: E-Square: Affiliated online stores, 2014
Company performance
Figure 409: E-Square:  Members’ Estimated retail sales by country/region, 2011-13
Figure 410: E-Square: Members’ approximate store numbers by country/region, 2011-13
Retail offering
EURONICS INTERNATIONAL
What we think
Company background
Figure 411: Euronics: Members, countries and trading names, 2014
Company performance
Figure 412: Euronics International: Group sales performance (excl. VAT), 2009-13
Figure 413: Euronics International: Outlet data, 2009-13
Figure 414: Euronics International: Sales per outlet, 2009-13
Retail offering
EXPERT INTERNATIONAL (EUROPE)
What we think
Company background
Figure 415: Expert International, online shopping availability, 2014
Company performance
Figure 416: Expert: Estimated sales at retail (excl. sales tax), 2009-13
Figure 417: Expert: Outlet data, 2009-13
Retail offering
FNAC
What we think
Company background
Company performance
Figure 418: Fnac: Group financial performance, 2008-13
Figure 419: Fnac: Sales breakdown, 2009-12
Figure 420: Fnac: Group interim financial performance, 2012 and 2013
Figure 421: Fnac: Sales breakdown, Interim period 2012 and 2013
Figure 422: Fnac: Outlet data, 2008-12
Figure 423: Fnac: Store types, 2012
Retail offering
MAPLIN ELECTRONICS LTD
What we think
Company background
Company performance
Figure 424: Maplin Electronics Ltd: Group financial performance, 2008-13
Figure 425: Maplin Electronics Ltd: Outlet data, 2008-13
Retail offering
MEDIA-SATURN
What we think
Company background
Company performance
Figure 426: Media Markt/Saturn: Group sales performance, 2008/09-2012/13
Figure 427: Media Markt/Saturn: Outlet data, 2008/09-2012/13
Retail offering
APPENDIX – BROADER MARKET ENVIRONMENT
Online
Figure 428: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
Figure 429: Europe: Percentage of all individuals accessing the internet daily, 2009-13
Consumer confidence
Figure 430: Europe: Consumer confidence levels, February 2013-January 2014
Population
Figure 431: Europe: Population, total and by age group, 2010
Figure 432: Europe: Forecast population, total and by age group, 2015
Figure 433: Europe: Forecast population, total and by age group, 2020
Gross domestic product
Figure 434: Europe: Gross domestic product, at current prices, 2012
Figure 435: Europe: Real-terms year-on-year GDP growth, 2009-14
Consumer spending
Figure 436: Europe: Consumer spending, at current prices, 2012
Figure 437: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
Inflation
Figure 438: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
Figure 439: Europe: Harmonised indices of consumer prices – annual % change, personal care products, 2009-13
Interest rates
Figure 440: Europe: Central bank interest rates, 2009-13
APPENDIX – EUROPEAN COMPARISONS
Figure 441: Stores from where electrical goods were purchased, France, January 2014
Figure 442: Stores from where electrical goods were purchased, France, January 2014
Figure 443: Stores from where electrical goods were purchased, France, January 2014
Figure 444: Stores from where electrical goods were purchased, Germany, January 2014
Figure 445: Stores from where electrical goods were purchased, Germany, January 2014
Figure 446: Stores from where electrical goods were purchased, Germany, January 2014
Figure 447: Stores from where electrical goods were purchased, Italy, January 2014
Figure 448: Stores from where electrical goods were purchased, Italy, January 2014
Figure 449: Stores from where electrical goods were purchased, Italy, January 2014
Figure 450: Stores from where electrical goods were purchased, Spain, January 2014
Figure 451: Stores from where electrical goods were purchased, Spain, January 2014
Figure 452: Stores from where electrical goods were purchased, Spain, January 2014
Figure 453: Most important factors in choosing the retailer for electrical goods, by country, January 2014
Figure 454: Ranking of important factors in choosing the retailer for electrical goods, by country, January 2014
APPENDIX – FRANCE
Figure 455: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 456: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 457: Other stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 458: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 459: Most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
Figure 460: Next most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
Figure 461: Other stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
Figure 462: Most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 463: Next most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 464: Other stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 465: Least popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 466: Most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
Figure 467: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
Figure 468: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
Figure 469: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
Figure 470: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, France, January 2014
Figure 471: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, France, January 2014
Figure 472: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, France, January 2014
Figure 473: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, France, January 2014
APPENDIX – GERMANY
Figure 474: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
Figure 475: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
Figure 476: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
Figure 477: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
Figure 478: Most popular stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
Figure 479: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
Figure 480: Other stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
Figure 481: Most popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
Figure 482: Next most popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
Figure 483: Other stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
Figure 484: Least popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
Figure 485: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Germany, January 2014
Figure 486: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Germany, January 2014
Figure 487: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Germany, January 2014
Figure 488: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Germany, January 2014
Figure 489: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Germany, January 2014
Figure 490: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Germany, January 2014
Figure 491: Most important factors in choosing the retailer for electrical goods, by stores from where electrical goods were purchased – Online, Germany, January 2014
APPENDIX – ITALY
Figure 492: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
Figure 493: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
Figure 494: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
Figure 495: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
Figure 496: Most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
Figure 497: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
Figure 498: Other stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
Figure 499: Most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
Figure 500: Next most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
Figure 501: Other stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
Figure 502: Least popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
Figure 503: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
Figure 504: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
Figure 505: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
Figure 506: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
Figure 507: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
Figure 508: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
Figure 509: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
Figure 510: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store, Italy, January 2014
Figure 511: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Italy, January 2014
Figure 512: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Italy, January 2014
APPENDIX – SPAIN
Figure 513: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
Figure 514: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
Figure 515: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
Figure 516: Least stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
Figure 517: Most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
Figure 518: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
Figure 519: Other stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
Figure 520: Most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
Figure 521: Next most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
Figure 522: Other stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
Figure 523: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
Figure 524: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
Figure 525: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
Figure 526: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
Figure 527: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
Figure 528: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
Figure 529: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Spain, January 2014
Figure 530: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Spain, January 2014
APPENDIX – UK BRAND RESEARCH
Figure 531: Brand usage, November 2013
Figure 532: Brand commitment, November 2013
Figure 533: Brand momentum, November 2013
Figure 534: Brand diversity, November 2013
Figure 535: Brand satisfaction, November 2013
Figure 536: Brand attitude, November 2013
Figure 537: Brand image – macro image, November 2013
Figure 538: Brand image – micro image, November 2013
Figure 539: Profile of target groups, by demographics, November 2013
Figure 540: Psychographic segmentation, by target groups, November 2013
Figure 541: Brand usage, by target groups, November 2013
Brand index
Figure 542: Brand index, November 2013

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