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Electrical Goods Retailing - France - February 2014

INTRODUCTION – EUROPE
Looking at a fragmented market
Consumer questions
Scope and coverage
Definitions
Financial definitions
Currencies
Sales per store, sales per sq m
VAT rates
Abbreviations
Country codes
EXECUTIVE SUMMARY
Sector size and forecast
Leading specialists
Online
The consumer – Where they shop
The consumer – What they want
What we think
SPENDING, INFLATION AND UNIT SALES
Key points
Figure 1: France: Households consumption expenditure (incl. VAT), at current prices, 2009-13
Unit volumes
Figure 2: France: Unit volume sales by electrical gods category, 2009-14
Figure 3: Market definitions for unit volume sales data
Inflation
Figure 4: France: Harmonised indices of consumer prices: Annual % change, Jan 2012-Nov 2013
CHANNELS OF DISTRIBUTION
Figure 5: France: Estimated distribution of spending on electrical/electronic goods, 2013
SECTOR SIZE AND FORECAST
Key points
Specialists’ sales and forecasts
Figure 6: France: Retail sales, (excl. VAT), 2009-13
Figure 7: France: Retail sales forecasts (excl. VAT), 2013-18
Figure 8: France: Electrical goods specialists’ sales represented as percentage of consumer spending on electrical goods, 2009-13
Enterprise and employee numbers
Figure 9: France: Retail enterprise numbers, 2009-11
Figure 10: France: Retail employee numbers, full-time equivalent units, 2009-11
THE LEADING SPECIALISTS – FINANCIALS AND OUTLETS
Key points
Leading retailers
Figure 11: France: Leading electrical goods specialists’ revenues, 2011-13
Figure 12: France: Leading electrical goods specialists’ outlet numbers, 2011-13
Figure 13: France: Leading electrical goods specialists’ annual sales per outlet, 2011-13
LEADING SPECIALISTS – MARKET SHARES
Figure 14: France: Leading electrical goods specialists’ market shares, 2011-13
ONLINE
Key points
Market size
Leading online retailers
Figure 15: Major internet retailers’ sales of electrical goods online, (excl vat), 2013 (est)
The consumer
Figure 16: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
Figure 17: France: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
THE CONSUMER – WHERE THEY SHOP
What we asked
What we asked
Where they shop
Figure 18: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
Figure 19: France: The consumer: stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
In-store/online split
Figure 20: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
Figure 21: France: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
Customer profiles
Figure 22: France: Leading retailers customer profile by age and income, January 2014
THE CONSUMER – WHAT’S IMPORTANT
Key points
What we asked
Figure 23: France: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
Figure 24: France: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
Figure 25: France profile of who rates which factor, January 2014
AMAZON EUROPE
What we think
Ease of transaction, excellence of fulfilment
€8 billion electricals sales
A brand as well as a retailer
Popularity across Europe
Figure 26: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
Company background
Company performance
Figure 27: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
Retail offering
Figure 28: Number of products listed on Amazon.co.uk, by category, December 2013
Figure 29: Amazon.co.uk: Product mix, by number of SKUs, December 2013
BOULANGER (GROUP)
What we think
Full integration of the Saturn stores yet to be completed
Continuing to grow foothold in France by expanding the network
Focus on online offer development to push growth
Company background
Company performance
Figure 30: Boulanger (group): Group sales performance, excl. sales tax, 2009-13
Figure 31: HTM Group/Boulanger: Outlet data, 2009-13
Retail offering
CONRAD ELECTRONIC
What we think
Benefitting from the rise of online shopping
Acquisitions to strengthen synergies in marketing, sales and purchasing
Company background
Company performance
Figure 32: Conrad: Estimated group sales performance, excl. sales tax, 2009-13
Figure 33: Conrad: Outlet data, 2009-13
Retail offering
DARTY PLC
What we think
Consolidating the business with a focus on the core France and Benelux markets
Growth opportunities
Company background
Company performance
Figure 34: Darty plc: Group financial performance, 2008/09-2012/13
Figure 35: Darty plc: Outlet data, 2008/09-2012/13
Retail offering
E-SQUARE
What we think
Company background
Figure 36: E-Square: Members and websites, by country of operation, 2014
Figure 37: E-Square: Affiliated online stores, 2014
Company performance
Figure 38: E-Square: Members’ estimated retail sales, by country/region, 2011-13
Figure 39: E-Square: Members’ approximate store numbers, by country/region, 2011-13
Denmark
Finland
France
Germany
Greece
Italy
Portugal
Spain
UK
Ukraine
Retail offering
EURONICS INTERNATIONAL
What we think
Company background
Figure 40: Euronics: Members, countries and trading names, 2014
Company performance
Figure 41: Euronics International: Group sales performance (excl. VAT), 2009-13
Figure 42: Euronics International: Outlet data, 2009-13
Figure 43: Euronics International: Sales per outlet, 2009-13
Retail offering
EXPERT INTERNATIONAL (EUROPE)
What we think
A tough market place for all
Challenging conditions in some markets
Behaving more like a multiple
Company background
Online
Figure 44: Expert International, online shopping availability, 2014
Company performance
Figure 45: Expert: Estimated sales at retail (excl. sales tax), 2009-13
Figure 46: Expert: Outlet data, 2009-13
Expert Germany
Expert Italy
Expert Spain
Expert France
Expert Norway (Expert AS)
Expert Denmark
Expert Finland
Expert Sweden
Expert Greece
Expert Czech Republic
Expert Hungary
Retail offering
Store formats
FNAC
What we think
A disappointing float
Slow to respond to market changes
Building on its reputation
In better shape as economy improves
Company background
Company performance
Figure 47: Fnac: Group financial performance, 2008-13
Figure 48: Fnac: Sales breakdown, 2009-12
Figure 49: Fnac: Group interim financial performance, 2012 and 2013
Figure 50: Fnac: Sales breakdown, Interim period 2012 and 2013
Figure 51: Fnac: Outlet data, 2008-12
Figure 52: Fnac: Store types, 2012
Retail offering
APPENDIX – BROADER MARKET ENVIRONMENT
Online
Figure 53: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
Figure 54: Europe: Percentage of all individuals accessing the internet daily, 2009-13
Consumer confidence
Figure 55: Europe: Consumer confidence levels, February 2013-January 2014
Population
Figure 56: Europe: Population, total and by age group, 2010
Figure 57: Europe: Forecast population, total and by age group, 2015
Figure 58: Europe: Forecast population, total and by age group, 2020
Gross domestic product
Figure 59: Europe: Gross domestic product, at current prices, 2012
Figure 60: Europe: Real-terms year-on-year GDP growth, 2009-14
Consumer spending
Figure 61: Europe: Consumer spending, at current prices, 2012
Figure 62: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
Inflation
Figure 63: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13
Figure 64: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13
Interest rates
Figure 65: Europe: Central bank interest rates, 2009-13
APPENDIX – THE CONSUMER – FRANCE
Figure 66: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 67: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 68: Other stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 69: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
Figure 70: Most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
Figure 71: Next most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
Figure 72: Other stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
Figure 73: Most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 74: Next most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 75: Other stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 76: Least popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
Figure 77: Most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
Figure 78: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
Figure 79: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
Figure 80: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
Figure 81: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, France, January 2014
Figure 82: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, France, January 2014
Figure 83: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, France, January 2014
Figure 84: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, France, January 2014

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