Author: Mintel Group Ltd.
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Media Consumption Habits - UK - June 2014

INTRODUCTION
Definitions
Relevant Mintel reports
Televisions and pay-TV services
Digital and physical music and video
Newspapers, magazines and e-books
Forecasts
Abbreviations
EXECUTIVE SUMMARY
The markets
The consumer
Music and video purchased
Figure 1: Music and video purchased by consumers, March 2014
Newspapers, magazines and e-books purchased
Figure 2: Newspaper, book and magazine purchases, arranged by category March 2014
Daily use of media
Figure 3: Daily use of media content for at least one hour, March 2014
Interactions with media whilst watching/reading/listening to it
Figure 4: Consumer interactions with media whilst watching/reading/listening to it, March 2014
Figure 5: Average number of hours consumers spend watching/listening to/reading media each day, March 2014
Discovery of new media
Figure 6: Media discovery methods, March 2014
What we think
ISSUES AND INSIGHTS
Video communities are spontaneous, global and general
The facts
The implications
Books are underused as a way of building brand awareness
The facts
The implications
TREND APPLICATION
Trend: Click and Connect
Trend: Life Hacking
Mintel Futures: East Meets West
MARKETS
Key points
Televisions and pay-TV services
TV market value will improve after difficult few years
Figure 7: Total value of television set sales (current prices) and volume of pay-TV subscriptions, 2008-18
Music and video
Market to move into growth spurred by digital reliance
Figure 8: Forecast value of music and video sales (at current prices), 2008-18
Figure 9: Physical and digital album sales, Q1 2013
Newspapers and magazines
Print circulations drop by a third in five years
Figure 10: Total UK annual national newspaper and magazine circulation, 2008-18
Books and e-books
Digital boosts total book business
Figure 11: UK consumer book market, by value, 2008-18
WHO’S INNOVATING?
Key points
Sainsbury’s offers free e-book on download of Tom Hanks film
Sky Movies offers free DVD
Songza builds in environmental data to playlists
Unglue.it removes copyright after revenue targets have been hit
THE CONSUMER – MUSIC AND VIDEO PURCHASED
Key points
Music and video purchased by consumers
Figure 12: Music and video purchased by consumers, March 2014
Figure 13: Music and video purchased by consumers, by most recently purchased, March 2014
Less than half of over-65s have never bought digital music and video
Figure 14: Proportion of over-65s who have never interacted with digital video services, March 2014
Children have a big impact on video purchase
Figure 15: Purchase of music and video by consumers with children in the household, March 2014
Relatively high crossover between physical and digital music and video purchase
Figure 16: Crossover purchase of physical and digital music and video purchase, March 2014
Pay-TV buyers least likely to buy any other media
Figure 17: Colour-graded audio-visual media cross-purchases, by row, March 2014
THE CONSUMER – NEWSPAPERS, MAGAZINES AND BOOKS PURCHASED
Key points
Equal proportions of consumers purchase books and newspapers
Figure 18: Newspaper, book and magazine purchases, March 2014
Figure 19: Newspaper, book and magazine purchases, by most recently purchased, March 2014
Men more likely to engage with printed text
Figure 20: Gender breakdown of printed media purchases, March 2014
Digital buyers have highest cross-platform engagement
Figure 21: Colour-graded printed media cross-purchases, by row, March 2014
THE CONSUMER – DAILY USE OF MEDIA
Key points
Half of consumers now buy digital media
Figure 22: Purchase of physical and digital media, March 2014
More consumers interact with books than newspapers daily
Figure 23: Daily use of media content (for at least one hour), March 2014
Clear age split on frequent media usage
Figure 24: Use of media content for at least an hour a day, by age, March 2014
Regular print media readers reliant on physical product
Figure 25: Purchase of physical or digital newspapers and magazines, by use of newspapers and magazines for at least one hour each day, March 2014
Reading given less time than audio/visual media
Figure 26: Average number of hours consumers interact with media each day, March 2014
Figure 27: Number of hours per day spent watching/listening to/reading media, March 2014
Strong response to newspapers and magazines from the under-35s
Figure 28: Average number of hours spent watching or reading or listening to media each day, by age, March 2014
Children have little impact on duration of engagement
Figure 29: Average hours spent watching/reading/listening to media each day, by age of children in the household, March 2014
THE CONSUMER – INTERACTIONS WITH MEDIA
Key points
Face-to-face discussion still the best way to discuss media
Figure 30: Consumer interactions with media whilst watching/reading/listening to it, March 2014
Media types have no impact on interaction types
Interaction with video media on non-specialist websites is key
Social discussion key for hardcopy newspapers and magazines
THE CONSUMER – DISCOVERY OF NEW MEDIA
Key points
Newspapers and magazines discovered by other means
Figure 31: Media discovery methods, March 2014
Online book reviews critical for men
Figure 32: Media discovery methods, by gender, march 2014
Trusted reviews from services are valuable
APPENDIX – THE CONSUMER – MUSIC AND VIDEO PURCHASED
Figure 33: Consumers' purchase of music and video, March 2014
Figure 34: Consumers' purchase of music and video, by most commonly purchased music and video by consumers in the last three months, March 2014
Figure 35: Consumers' purchase of music and video, by next most commonly purchased music and video by consumers in the last three months, March 2014
Figure 36: Consumers' purchase of music and video, by consumers' least commonly purchased music and video in the last 3 months, March 2014
Figure 37: Consumers' purchase music, by demographics, March 2014
Figure 38: Consumers' purchase of video, by demographics, March 2014
Figure 39: Consumers' purchase of physical music and video, by demographics, March 2014
Figure 40: Consumers' purchase of digital music and video, by demographics, March 2014
Figure 41: Consumers' purchase of television subscriptions, by demographics, March 2014
Figure 42: Consumers' purchase of DVDs, by demographics, March 2014
Figure 43: Consumers' purchase of Blu-ray discs, by demographics, March 2014
Figure 44: Consumers' purchase of DVD/Blu-ray box sets, by demographics, March 2014
Figure 45: Consumers' purchase of CD singles, by demographics, March 2014
Figure 46: Consumers' purchase of CD albums, by demographics, March 2014
Figure 47: Consumers' purchase of digital singles, by demographics, March 2014
Figure 48: Consumers' purchase of digital albums, by demographics, March 2014
Figure 49: Consumers' purchase of digital video downloads to keep on a device, by demographics, March 2014
Figure 50: Consumers' rental of a digital film that expired after watching it, by demographics, March 2014
Figure 51: Consumers' purchase of a subscription to a streaming music service, by demographics, March 2014
Figure 52: Consumers' purchase of a subscription to a streaming video service, by demographics, March 2014
Figure 53: Consumers' purchase of a vinyl record, by demographics, March 2014
APPENDIX – THE CONSUMER – NEWSPAPERS, MAGAZINES AND BOOKS PURCHASED
Figure 54: Consumers' purchase of newspapers, magazines and books, March 2014
Figure 55: Consumers’ purchase of newspapers, by demographics, March 2014
Figure 56: Consumers’ purchase of magazines, by demographics, March 2014
Figure 57: Consumers’ purchase of books and e-books, by demographics, March 2014
Figure 58: Consumers’ purchase of physical newspapers and magazines, by demographics, March 2014
Figure 59: Consumers’ purchase of digital newspapers and magazines, by demographics, March 2014
Figure 60: Consumers’ purchase of newspapers, by demographics, March 2014
Figure 61: Consumers’ purchase of a magazine (single copy), by demographics, March 2014
Figure 62: Consumers’ purchase of newspaper subscription (multiple copies), by demographics, March 2014
Figure 63: Consumers’ purchase of magazine subscription (multiple copies), by demographics, March 2014
Figure 64: Consumers’ purchase of access to a newspaper website, by demographics, March 2014
Figure 65: Consumers’ purchase of access to a magazine website, by demographics, March 2014
Figure 66: Consumers’ purchase of access to a newspaper on a smartphone or tablet, by demographics, March 2014
Figure 67: Consumers’ purchase of access to a magazine on a smartphone or tablet, by demographics, March 2014
Figure 68: Consumers’ purchase of books, by demographics, March 2014
Figure 69: Consumers’ purchase of e-books, by demographics, March 2014
Figure 70: Total media consumption nets, March 2014
Figure 71: Purchase of any physical media, by demographics, March 2014
Figure 72: Purchase of any digital media (excluding pay-TV subscription), by demographics, March 2014
Figure 73: Purchase of any digital media (including pay-TV subscription), by demographics, March 2014
Figure 74: Repertoire of consumers' purchase of music, video, newspapers, magazines and books, March 2014
Figure 75: Repertoire of consumers' purchase of music, video, newspapers, magazines and books, by demographics, March 2014
APPENDIX – THE CONSUMER – DAILY USE OF MEDIA
Figure 76: Media consumers read/listen to/watch for at least one hour a day, March 2014
Figure 77: Media consumers read/listen to/watch for at least one hour a day, by media consumers read/listen to/watch for at least one hour a day, March 2014
Figure 78: Media consumers read/listen to/watch for at least one hour a day, by demographics, March 2014
Figure 79: Hours spent watching/listening to/reading media by consumers, March 2014
Figure 80: Hours spent listening to music by consumers, by demographics, March 2014
Figure 81: Other hours spent listening to music by consumers, by demographics, March 2014
Figure 82: Hours spent watching TV, film and DVD/Blu-ray by consumers, by demographics, March 2014
Figure 83: Other hours spent watching TV, film and DVD/Blu-ray, by demographics, March 2014
Figure 84: Hours spent reading newspapers and magazines by consumers, by demographics, March 2014
Figure 85: Other hours spent reading newspapers and magazines by consumers, by demographics, March 2014
Figure 86: Hours spent reading books/e-books by consumers, by demographics, March 2014
Figure 87: Other hours spent reading books by consumers, by demographics, March 2014
APPENDIX – THE CONSUMER – INTERACTIONS WITH MEDIA
Figure 88: Consumers' media interactions, March 2014
Figure 89: Consumers' purchase of music and video, by consumers’ interactions with all, March 2014
Figure 90: Consumers' purchase of music and video, by consumers’ interactions with music, March 2014
Figure 91: Consumers' purchase of music and video, by consumers’ interactions with TV, film and DVD/Blu-ray, March 2014
Figure 92: Consumers' purchase of music and video, by consumers’ interactions with newspapers and magazines, March 2014
Figure 93: Consumers' purchase of music and video, by consumers’ interactions with books/e-books, March 2014
Figure 94: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with all, March 2014
Figure 95: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with music, March 2014
Figure 96: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with TV, film and DVD/Blu-ray, March 2014
Figure 97: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with newspapers and magazines, March 2014
Figure 98: Consumers' purchase of newspapers, magazines and books, by consumers’ interactions with books/e-books, March 2014
Figure 99: Consumers' media interactions, by demographics, March 2014
Figure 100: Consumers' media interactions with music, by demographics, March 2014
Figure 101: Consumers' media interactions with TV, film and DVD/Blu-ray, by demographics, March 2014
Figure 102: Consumers' media interactions with newspapers and magazines, by demographics, March 2014
Figure 103: Consumers' media interactions with books/e-books, by demographics, March 2014
APPENDIX – THE CONSUMER – DISCOVERY OF NEW MEDIA
Figure 104: Media discovery methods, March 2014
Figure 105: Media discovery methods, by demographics, March 2014
Figure 106: Media discovery methods, by demographics, March 2014 (continued)
Figure 107: Music discovery methods, by demographics, March 2014
Figure 108: Music discovery methods, by demographics, March 2014 (continued)
Figure 109: TV, film and DVD/Blu-ray discovery methods, by demographics, March 2014
Figure 110: TV, film and DVD/Blu-ray discovery methods, by demographics, March 2014 (continued)
Figure 111: Newspaper and magazine discovery methods, by demographics, March 2014
Figure 112: Newspaper and magazine discovery methods, by demographics, March 2014 (continued)
Figure 113: Books and e-books discovery methods, by demographics, March 2014
Figure 114: Books and e-books discovery methods, by demographics, March 2014 (continued)

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