Author: Mintel Group Ltd.
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Healthy Lifestyles - UK - July 2014
Introduction
 
Tackling the rising obesity rate has become one of the most pressing priorities for the Government, as currently over six in ten adults in England can be classified as overweight or obese. Mintel data show that the biggest barrier to being healthier is lack of motivation, which suggests that there are increasing opportunities for the promotion of technology that nudges people to improve their health and make healthy habits more routine. This has already been evidenced by the explosion of self-betterment mobile apps and emergence of wearable devices, which have the potential to change people’s attitudes about fitness and nutrition, as well as their relationship with health professionals.

This report explores the state of the nation’s health, how people’s habits have shifted over the year to April 2014, and examines barriers to leading healthier lifestyles. It further looks at the most important influencers of healthy behaviours and explores adoption and interest in using wearable technology and mobile apps related to health. 

Methodology
Mintel conducted consumer research in April 2014 on a sample of 2,000 internet users aged 16+.

Mintel also conducted an online qualitative discussion board in May 2014. 

Abbreviations
BAAPS | British Association of Aesthetic Plastic Surgeons
BMI | Body Mass Index
CSP | Chartered Society of Physiotherapy
CSR | Corporate social responsibility
EU | European Union
FOMO | Fear of missing out
GMI | Global Market Insite
GP | General Practitioner
MHRA | Medicines and Healthcare Products Regulatory Agency
NHS | National Health Service
NRT | Nicotine replacement therapy
ONS | Office for National Statistics
PE | Physical education
PHE | Public Health England
RPI | Retail Prices Index
UGC | User-generated content

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