Author: Mintel Group Ltd.
Last saved by: HTTP server

Color Cosmetics - US - July 2014
Scope and Themes
 
What you need to know 
The $9.6 billion color cosmetics category continues to be a solid performer, posting gains of 17% between 2009 and 2014. The trend-driven nature of the category has led to some sales volatility within segments, as lip cosmetics are currently the strongest performing segment after years of sluggish sales. The inclusion of value-added benefits and a surging prestige market are also benefiting overall category sales. 

Definition 
This report builds on the analysis presented in Mintel’s Color Cosmetics – US, July 2013, as well as the July 2012, July 2011, June 2010, July 2009, June 2008, April 2007, February 2006, June 2003, and September 2001 reports of the same title.

For the purposes of this report, the color cosmetics market has been segmented as follows:

●	Eye cosmetics – eye shadow, eyeliner, eyebrow pencils, mascara
●	Facial cosmetics – foundation, facial powder, concealer, blush/blusher, bronzer
●	Lip cosmetics – lipstick, lip gloss, lip liners

Also included within facial cosmetics are multiuse products including foundation with skincare benefits, BB creams, and CC creams, although they are not separately estimated as a market size segment.

Excluded from the scope of this report:

●	Nail care products and nail accessories. This market is covered in Mintel’s Nail Color and Care – US, January 2014.
●	Body cosmetic products

Value figures throughout this report are at rsp (retail selling prices) excluding sales tax unless otherwise stated. 

Data sources
Sales data
●	Market Size and Forecast and Segment Performance are total retail sales based on Information Resources, Inc., InfoScan Reviews; US Census Bureau, Economic Census; Progressive Grocer’s Consumer Expenditure Study
●	Retail Channels are based on Information Resources, Inc., InfoScan Reviews; US Census Bureau, Economic Census; Progressive Grocer’s Consumer Expenditure Study; except supermarket and drug store sales, which are based on Information Resources, Inc. InfoScan Reviews
●	Leading Companies and Brand Shares are based on MULO sales data from Information Resources, Inc. InfoScan Reviews. MULO is defined as Multi Outlet, representative of the following channels: Total US Grocery, Mass, Total US Drug, Total Walmart, Dollar, Military, and Club

Consumer survey data
For the purposes of this report, Mintel commissioned exclusive consumer research through GMI to explore consumer usage of and attitudes toward color cosmetic products. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in April 2014 among a sample of 1,052 women aged 18+ with access to the internet.

Mintel selects survey respondents by gender, age, household income, and region so that they are proportionally representative of the US adult population using the internet. Mintel also slightly over-samples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in our survey results and to allow for more precise parameter estimates from our reported findings. Please note that Mintel surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in the survey results.

Mintel has also analyzed data from Experian Marketing Services, using the Simmons NCS (National Consumer Study) and the Simmons NHCS (National Hispanic Consumer Study).

The Experian Marketing Services, Simmons NCS/NHCS was carried out during November 2012-Decmeber 2013 and the results are based on the sample of 13,425 women aged 18+, with results weighted to represent the US adult population. 

While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.

Abbreviations and terms
Abbreviations
The following is a list of abbreviations used in this report. 

CPI | Consumer Price Index
GNPD | Global New Products Database
J&J | Johnson & Johnson
MULO | Multi Outlet, representative of the following channels: Total US Grocery, Mass, Total US Drug, Total Walmart, Dollar, Military, and Club
NACS | National Association of Convenience Stores
NHCS | National Consumer Study/National Hispanic Consumer Study (Experian Marketing Services)
P&G | Procter & Gamble
rsp | Retail selling price

Terms
vlogger | A person who uses video in lieu of text on a blog

Generations, if discussed within this report, are defined as: 

World War II | The generation born in 1932 or before. In 2014, members of this generation are aged 82 or older.
Swing Generation | The generation born between 1933 and 1945. In 2014, members of the Swing Generation are between the ages of 69 and 81.
Baby Boomers | The generation born between 1946 and 1964. In 2014, Baby Boomers are between the ages of 50 and 68.
Generation X | The generation born between 1965 and 1976. In 2014, Generation Xers are between the ages of 38 and 49.
Millennials* | The generation born between 1977 and 1994. In 2014, Millennials are between the ages of 20 and 37.
iGeneration | The generation born between 1995 and 2007. In 2014, iGen are between the ages of 7 and 19.
Emerging generation | The newest generation began in 2008 as the annual number of births declined sharply with the recession. In 2014 members of this as-yet-unnamed generation are younger than 7.

* also known as Generation Y or Echo Boomers

In order to provide an inflation-adjusted price value for markets, Mintel uses the CPI to deflate current prices. The CPI is defined as follows: 

CPI

The Consumer Price Index is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.

The CPI and its components are typically used to adjust other economic series for price changes and to translate these series into inflation-free dollars. Examples of series adjusted by the CPI include retail sales, hourly and weekly earnings, and components of the national income and product accounts. In addition, and in Mintel reports, the CPI is used as a deflator of the value of the consumer’s dollar to find its purchasing power. The purchasing power of the consumer’s dollar measures the change in the value to the consumer of goods and services that a dollar will buy at different dates. 

The CPI is generally the best measure for adjusting payments to consumers when the intent is to allow consumers to purchase, at today’s prices, a market basket of goods and services equivalent to one that they could purchase in an earlier period. It is also the best measure to use to translate retail sales into real or inflation-free dollars.

Based on Bureau of Labor Statistics definition.

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.