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Dog and Horse Racing - UK - September 2003

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
ACORN
 ABBREVIATIONS
SUMMARY OF KEY REPORT FINDINGS
 HORSE RACING
Sport has put the crisis years behind it
Horse racing market is heavily segmented…
…but overall interest levels are on the rise
Consumers recognise the folly of gambling…
…but like a flutter all the same
More than half of all adults are potential race-goers
Racing most popular in Scotland and the North
A sport in crisis
Increasing reliance on bookmakers’ patronage
The pro-dog racing consumer: male, middle-aged, middle income
The anti-dog racing consumer: female, youthful or retired, better-off
Farewell to the flat-capped, northern image…
…but the sport still struggles to shake off its ‘seedy’ tag
MARKET FACTORS
Economic climate
Trends in personal disposable income and consumer expenditure, 1997-2007
Population
Trends in the age struture of the UK population, by gender, 1998-2007
Gambling
The UK gambling market, 1998-2003
UK gambling stakes, by key sector, 1998 and 2002
Legislation
General interest levels
Interest in named sports among adults, 2001-03
Attendance trends
Paid to watch sporting events, 2001-03
Media coverage
Television coverage
Top ten sports featured on television, by channel, January-December 2001
Coverage of horse racing and greyhound racing on television, by channel, January-December 2001
Television coverage of horse racing, by channel, 2000 and 2001
attheraces
GG-Media
Gobarkingmad
Newspaper coverage
Saturday newspaper sports coverage, by sport, March 2003*
Sunday newspaper sports coverage, by sport, March 2003*
Monday newspaper sports coverage, by sport, March 2003*
Image
Marketing
Racing Review
The ‘New Deal’ for greyhound racing
Nature
MARKET SIZE AND SEGMENTATION
 HORSE RACING
Number of courses
British racecourses, by type of racing, 2003
Number of fixtures
Number of UK horse racing fixtures, 1998-2002
Number of races
Number of UK horse races, 1998-2002
Number of horses
Horses in training (monthly average), 1998-2002
Number of runners in UK horse races, 1998-2002
Average number of runners per race, by type of racing, 1998-2002
Number of owners
Owners with horses in training, by type of ownership, 1998-2002
Number of trainers
Annual average of licensed trainers, 1995-2002
Number of jockeys
Annual average number of professional jockeys, 1993-2002
Attendances
Attendance at horse racing meetings, 1998-2002
Horse racing attendance, by type of meeting, 2002
Horse racing attendance, by day of the week, 2002
Top 20 race meetings, by attendance, 2002
Market value
Racecourse revenues
Gate receipts
Average enclosure entry prices at UK racecourses, 2003
Food and beverages
Hospitality
Prize money
Betting revenues
Horserace Betting Levy Board income, 1993/94-2002/03
 GREYHOUND RACING
Number of tracks
Number of greyhound racecourses, 1998-2002
Number of fixtures
Number of NGRC and BAGS meetings staged annually, 1998-2002
Number of races
Number of NGRC races run annually, 1998-2002
Number of dogs in training
Number of registered greyhounds, 1998-2002
Number of owners
Number of new owners registered by NGRC, 1998-2002
Number of trainers
Number of trainers licensed by NGRC, 1998-2002
Attendances
NGRC racecourse attendances, 1998-2002
Market value
Track revenues
Brighton and Hove stadium revenues, 2003
Average restaurant spend per head at Wembley plc tracks, 1998-2002
Prize money
Prize money added by NGRC management and sponsors, 1998-2002
Minimum added prize money, by NGRC race type, 2003
Betting revenue
On- and off-course betting on greyhound racing, 1998-2002
NGRC racecourse totalisator turnover, 1998-2002
Average tote betting spend per head at Wembley-owned tracks, 1998-2002
THE SUPPLY STRUCTURE
 HORSE RACING
Governing bodies
The Jockey Club
The British Horseracing Board (BHB)
The Horserace Betting Levy Board (HBLB)
Courses
Principal horse racing fixtures, 2003
 MAJOR RACECOURSE OPERATORS
Racecourse Holdings Trust (managed by United Racecourses)
Arena Leisure plc
Northern Racing
Governing bodies
National Greyhound Racing Club
British Greyhound Racing Board
British Greyhound Racing Fund
Greyhound stadia
 MAJOR GREYHOUND STADIA OPERATORS
Wembley plc (formerly Greyhound Racing Association)
Gaming International
ADVERTISING AND PROMOTION
 HORSE RACING SPONSORSHIP
Contributions to prize money by sponsors, 1998-2003
Leading horse racing sponsors, by advertised prize money of races sponsored, 2002
Leading horse racing sponsors, by number of races sponsored, 2002
 GREYHOUND RACING SPONSORSHIP
THE CONSUMER
 HORSE RACING
Interest in horse racing
Interest in horse racing, 1997 and 2003
Interest in horse racing by demographic sub-group
Interest in horse racing, by gender, age and socio-economic group, May 2003
Interest in horse racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Interest in horse racing, by marital and employment status, May 2003
Interest in horse racing, by region and ACORN categories, May 2003
Interest in horse racing, by media, May 2003
Regular and occasional horse racing followers
Regular and occasional horse racing followers, by gender, age and socio-economic group, May 2003
Regular and occasional horse racing followers, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Regular and occasional horse racing followers, by marital and working status, May 2003
Regular and occasional horse racing followers, by region and ACORN categories, May 2003
Regular and occasional horse racing followers, by media, May 2003
 GREYHOUND RACING
Interest in greyhound racing
Statements concerning greyhound racing, 1997 and 2003
Interest in greyhound racing by demographic sub-group
Interest in greyhound racing, by gender, age and socio-economic group, May 2003
Interest in greyhound racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Interest in greyhound racing, by marital and employment status, May 2003
Interest in greyhound racing, by region and ACORN categories, May 2003
Interest in greyhound racing, by media, May 2003
CONSUMER ATTITUDES AND TYPOLOGIES
 ATTITUDES TOWARDS HORSE RACING
Attitudes towards horse racing, 1997 and 2003
Positive attitudes towards horse racing by demographic sub-group
Positive attitudes towards horse racing, by gender, age and socio-economic group, May 2003
Positive attitudes towards horse racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Positive attitudes towards horse racing, by marital and employment status, May 2003
Positive attitudes towards horse racing, by region and ACORN categories, May 2003
Positive attitudes towards horse racing, by media, May 2003
Negative attitudes towards horse racing by demographic sub-group
Negative attitudes towards horse racing, by gender, age and socio-economic group, May 2003
Negative attitudes towards horse racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Negative attitudes towards horse racing, by marital and employment status, May 2003
Negative attitudes towards horse racing, by region and ACORN categories, May 2003
Negative attitudes towards horse racing, by media, May 2003
Positive attitudes towards horse racing by interest levels
Positive attitudes towards horse racing, by interest levels, May 2003
Negative attitudes towards horse racing by interest levels
Negative attitudes towards horse racing, by interest levels, May 2003
Regular and occasional horse racing followers by attitudes
Regular and occasional followers, by attitudes towards horse racing, May 2003
Attitudes towards greyhound racing
Statements concerning greyhound racing, 1997 and 2003
Positive attitudes towards greyhound racing by demographic sub-group
Positive attitudes towards greyhound racing, by gender, age and socio-economic group, May 2003
Positive attitudes towards greyhound racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Positive attitudes towards greyhound racing, by marital and employment status, May 2003
Positive attitudes towards greyhound racing, by region and ACORN categories, May 2003
Positive attitudes towards greyhound racing, by media, May 2003
Negative attitudes towards greyhound racing by demographic sub-group
Negative attitudes towards greyhound racing, by gender, age and socio-economic group, May 2003
Negative attitudes towards greyhound racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Negative attitudes towards greyhound racing, by marital and employment status, May 2003
Negative attitudes towards greyhound racing, by region and ACORN categories, May 2003
Negative attitudes towards greyhound racing, by media, May 2003
Pro- and anti-dog respondents by demographic sub-group
Pro- and anti-greyhound racing respondents, by gender, age and socio-economic sub-group, May 2003
Pro- and anti-greyhound racing respondents, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Pro- and anti-greyhound racing respondents, by marital and employment status, May 2003
Pro- and anti-greyhound racing respondents, by region and ACORN categories, May 2003
Pro- and anti-greyhound racing respondents, by media, May 2003
Pro- and anti-greyhound respondents by interest levels
Interest in greyhound racing, by pro- and anti-respondents, May 2003
Pro- and anti-greyhound respondents by attitudes towards the sport
Attitudes towards greyhound racing, by pro- and anti-respondents, May 2003
 HORSE AND GREYHOUND RACING TYPOLOGIES
Horse and greyhound racing typologies, by gender, age and socio-economic group, May 2003
Horse and greyhound racing typologies, by lifestage, own children in household and Mintel’s Special Groups, May 2003
Horse and greyhound racing typologies, by marital and employment status, May 2003
Horse and greyhound racing typologies, by region and ACORN categories, May 2003
Horse and greyhound racing typologies, by media, May 2003
THE FUTURE
 HORSE RACING
Sustained growth an achievable aim
Racing must target new customers
Reform of the sport on the horizon
Legislative measures threaten uncertainty
 GREYHOUND RACING
Securing improved funding essential to sport’s survival
Further growth in non-core revenues likely
Gaming deregulation the sport’s last hope?
Struggle for spectators and sponsors likely to continue
FORECAST
Forecast of the potential UK target market for horse and dog racing, 2002-07
Horse racing will experience a more secure future
Dog racing still floundering
Consumers nevertheless still interested in this kind of betting…
… but there is growing competition from other sources

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