Watches - UK - February 2000

INTRODUCTION AND ABBREVIATIONS
EXECUTIVE SUMMARY
MARKET DRIVERS
Personal disposable income and consumer expenditure, at constant 1994 prices, 1994-2000
Trends and projections in the age structure of the UK population,														1994-2004
MARKET SIZE AND TRENDS
Total UK retail sales of watches, by volume, 1994-99
Total UK retail sales of watches, by value, 1994-99
Trends in mean unit prices for total UK watch market, 1994-99
MARKET SEGMENTATION
Total UK market for mainstream and luxury watches, by sector, 1994-99
Luxury watch sales as a percentage of total watch sales in the UK, 1994-99
THE SUPPLY STRUCTURE
Imports of watches*, by source, by volume, 1996 and 1998
Average value of imports, by source, 1996 and 1998
Imports of watches*, by source, by value, 1996 and 1998
Brand shares in the UK watch market, 1994-99
ADVERTISING AND PROMOTION
Main monitored media advertising expenditure on watches, 1994-99
Main monitored media advertising expenditure on watches, by top ten spending brands, 1999
DISTRIBUTION
UK retail sales of watches, by outlet type, 1994-99
THE CONSUMER
Important aspects when buying a watch, 1997 and 1999
Important aspects when buying a watch, by gender, December 1999
Selected aspects considered important when buying a watch, by demographic sub-group, December 1999
Important aspects when buying a watch, by retail outlets used, December 1999
Cross-analysis of selected key aspects of a watch, December 1999
Potential sources of purchase, December 1999
Main potential sources of purchase, by demographic sub-group, December 1999
THE FUTURE
FORECAST