Market trend analysis strongly points to a boom in the usage of spas worldwide. Yet in the UK, spas have a low market penetration rate due to their perceived exclusivity and associated high prices. Although research indicates that domestic penetration is increasingly rapidly, this has been from a relatively small base and Mintel’s exclusive research carried out for this report indicates that only 1% of the UK population are regular spa-goers.

Similarly, the UK domestic and outbound spa holiday market is a sector still in its infancy. Mintel estimates that approximately 20,000 UK outbound spa holidays were sold in 2003/04. Increased market penetration will also greatly depend on the decreasing cost of spa holidays. Operators report a 15-20% increase in sales over the last couple of years, and the majority predict the achievement of similar levels in the next couple of years as demand in this sector remains buoyant.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales of spa holidays.