Attitudes Towards Dining Out - US - March 2008
Attitudes Towards Dining Out - US - March 2008
Spending attitudes, food preferences, and health concerns

This report delves into the mind of the restaurant customer, examining how tightening budgets are affecting dining-out patterns, and what restaurants can do to keep and attract new customers.

This report closely examines the most important issues in the industry:

The impact of the economy, and how restaurants can woo customers on smaller budgets
The hottest trends, including specific examples of industry participants successfully embracing them

This report delves into the mind of the restaurant customer, examining how tightening budgets are affecting dining-out patterns, and what restaurants can do to keep and attract new customers.

This report closely examines the most important issues in the industry:

The impact of the economy, and how restaurants can woo customers on smaller budgets
The hottest trends, including specific examples of industry participants successfully embracing them
The specific demographics that will remain constant despite hard financial times

Throughout the report, Mintel provides insight and guidance into what restaurants need to do to keep customers engaged. Consumer analysis includes details on restaurant visits, including frequency and motivations to eat meals outside the home.


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The U.S. economy has been in recession, taking a toll on the restaurant industry. However, Quick Service Restaurants (QSRs) have been putting up a good fight, winning over customers who are trading down from other segments and luring in cash strapped consumers with a wide range of value options. This report provides extensive details on how restaurants are proving successful and where there is still ...