Healthy Dining Trends - US - May 2009
Healthy Dining Trends - US - May 2009

This report explores healthy dining trends—identifying key developments that are changing consumer habits and perceptions about health and food, and how restaurants are reacting to these needs. The report covers industry activity in and consumer attitudes and behavior towards full-service restaurants, fast casual restaurants, and fast food restaurants, as well as pizza restaurants and coffeehouses.

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Restaurant Segment and Daypart Usage
Consumer Diet Self-Perceptions and Importance of Eating Healthy
Weighing Rationales for Dining Out: Hunger, Health, and Satiation
Rating a “Healthy Meal” and Weighing Ingredients
Weighing Healthy Item Expense, Interest, and Usage
Interest in Menu Transparency Innovations
Custom Groups: Menu Item Ordering and Cost and Consumer Healthfulness
Custom Groups: Restaurant Spend and Consumer Healthfulness
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Restaurant Innovation: Health on the Menu
Restaurant Innovation: Marketing the Healthy Menu
Restaurant Innovation: Menu Transparency
Restaurant Innovation: Anti-Health
Brand Qualities: Adapting to the Health Trend

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables
Appendix: Trade Associations