“As well as utilising social media for building stronger relationships with customers (rather than simply trying to blatantly use it as another sales tool), clubs can also tap into the gamification trend through loyalty products like Foursquare and Gowalla which encourage people to visit venues over and over again to receive rewards.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Frequency of Visiting
Factors which Might Encourage People to Visit
Clubbers' Drinking Behaviour
Trends in Clubbing
Club Spending Trends
Factors Influencing Choice of Nightclub
Attitudes towards Dancing, Music, Nightclubs and Clubbing
Nightclubs Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Frequency of Visiting
Appendix – Factors which Might Encourage People to Visit
Appendix – Clubbers' Drinking Behaviour
Appendix – Trends in Clubbing
Appendix – Club Spending Trends
Appendix – Factors Influencing Choice of Nightclub
Appendix – Attitudes towards Dancing, Music, Nightclubs and Clubbing
Appendix – Nightclubs Target Groups
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How can nightclubs broaden their appeal?
